Reliable Jewelry & Loan
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Reliable Jewelry & Loan
If you have a specific idea as to how your perfect ring looks, we can help you design it. Some of our partners are equipped with CAD/CAM software and we can make your ring from a rendering or a picture. We will provide you with an estimate before any work is done, and you will be part of the process from beginning to end.

The best jeweler in and out of town! Alan created a custom wedding rings for my spouse and I. The design and quality were flawless, and the customer service and collaborative efforts were to match. No need to look anywhere else and way better value for your money than Diamonds Direct! My fiance purchased my dream engagement ring from Reliable and we recently went back together to pick out our wedding bands.
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Since 1949, Reliable Jewelry Company has been the trusted name in luxury in the Triangle area. Three generations of family have been providing the best in jewelry at the most affordable prices without sacrificing service or expertise. With humble beginnings as the Dixie Loan Company at 209 S. Wilmington Street, Abe Horwitz created a business that has flourished for three generations.
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Alan Horwitz can provide you with insurance, estate, and various other kinds of appraisals for your jewelry. As a G.I.A. Graduate Gemologist, his appraisals will allow you coverage through your insurance company and give you peace of mind with regard to your valuable investments in your fine jewelry.
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