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Business Details
21 Years
experience
Your Trusted Hardwood Flooring Experts in Grand Rapids
Founded in Grand Rapids, MI in 2005, our company has transformed over 2,000 floors through expert hardwood flooring solutions. We combine customer care, craftsmanship, and exclusive commercial-grade products to address each floor's unique needs while maintaining competitive pricing. Our team specializes in hardwood floor installation, refinishing, repair, and luxury vinyl plank flooring. We employ a systematic approach that prioritizes both durability and aesthetic appeal, using industrial-strength finishes and eco-friendly materials. With decades of combined experience, we deliver seamless transitions between existing and new flooring while offering personalized stain color consultations.

Our commitment to transparency and quality extends to commercial applications, where we implement accelerated re-coating schedules to maintain protective layers. We operate using low-VOC water-based finishes that minimize environmental impact while ensuring rapid project completion. Our expertise in blending new installations with existing floors creates cohesive, timeless interiors that enhance property value.
Services
Hardwood Floor Installation Hardwood Floor Finishing Hardwood Floor Repair Luxury Vinyl Plank (LVP) Buffing & Re-Coating
Details
  • Year established: 2005
Highlights and features
  • We've completed over 2,000 flooring projects since 2005
  • Utilize industrial-strength, eco-friendly water-based finishes
  • Offer seamless blending of new and existing hardwood floors
  • Provide expert stain color consultations for personalized results
  • Maintain strict dust containment and cleanup standards
What people say
Exceeded expectations Completed ahead of schedule Helped choose stain color Transformed floors completely Professional installation
Services
Hardwood Floor Installation
We install engineered wood, solid hardwood, and custom options that enhance property value while creating inviting interiors. Our process includes exotic inlays, medallions, and seamless blending with existing floors. By installing unfinished wood and refinishing uniformly, we ensure consistent appearance across connected rooms.
Hardwood Floor Finishing
Our refinishing process removes old finishes through aggressive sanding, followed by stain application and protective coatings. We use water-based finishes that dry faster, emit fewer VOCs, and maintain color integrity compared to traditional oil-based alternatives while achieving durable results.
Luxury Vinyl Plank (LVP)
We install waterproof LVP flooring that mimics hardwood's appearance using embossed-in-register technology. These planks feature click-lock systems for moisture resistance, making them ideal for kitchens, basements, and high-traffic areas while providing thermal insulation and easy maintenance.
Buffing & Re-Coating
This maintenance service preserves floor finish through light sanding and new coating application. Recommended every 2-5 years, it revitalizes worn surfaces without full refinishing by restoring protective layers that prevent wood degradation from daily wear and environmental factors.
Floor Repair Services
We address water damage, termite infestations, and pet-related issues by replacing damaged planks and refinishing surrounding areas. Our deep cleaning process uses specialized equipment to maintain finish integrity while extending floor lifespan through eco-friendly solutions.
Questions
What hardwood flooring options do you offer?
We provide solid hardwood, engineered wood, and luxury vinyl plank (LVP) flooring options tailored to your space's requirements.
How often should hardwood floors be refinished?
Our experts recommend refinishing every 7-10 years, with light re-coating every 2-5 years depending on usage patterns.
Are your flooring materials eco-friendly?
Yes, we use low-VOC water-based finishes and environmentally responsible installation practices for all our flooring solutions.
Can you match new flooring with existing installations?
Our team specializes in blending new hardwood installations with existing floors for seamless transitions between rooms.
Do you offer free estimates?
Yes, we provide complimentary consultations and detailed project estimates for all hardwood flooring services.
Reviews (6)
Andy M.
Dec 28, 2021 Report
Positive:Quality
Our floors are beautifully refinished by Wesley. He not only cares deeply about his craft but also provides excellent customer service while in the home. Highly recommended!!!!
Service:Flooring repair
Erica Flannery
Nov 17, 2021 Report
I'm in LOVE with my new refinished floors!! They went from the "orangey" honey oak to a gorgeous modern gray/brown (I went with the color "driftwood"). I was truly shocked at the transformation and thrilled with the quality that Weslee delivered. He communicated with me every step of the way and was very friendly and professional. I can't recommend this service enough!
Deanna Hanson
Oct 17, 2021 Report
We recently had such a great experience working with Old To Gold. We have 20 year old American Cherry Hardwood floors in our kitchen, dining room and home entryway and half bath. The floors were getting quite marred and some deep scratches and lots of sun fading. We felt we were probably going to have to replace them and we loved the flooring. We dreaded the hassle of replacing them. We contacted Old To Gold not really expecting them to really be able to help. They came out, explained their process and the fact it would be without a lot of mess or toxic fumes. They gave a great quote and were able
Rick L.
Apr 25, 2021 Report
Spent 6k to refinish floors. first product (mega one) peeled up off the floor. They had to sand back to bare wood and do over and used Traffic HD. Still have applicator marks and imperfections where the product did not flow out well or self level. Now we have water marks in the kitchen area and were told by Bona directly this is not unusual as it's a water based product and not "waterproof." They really do try and are great people but the Bona product is terrible. The sanding was great, staining was great, but the inconvenience of having to do it over and over and still ending
Ian Winkelstern
Jul 17, 2020 Report
We had a big refinishing project that came out great. Brian worked very hard and did extremely nice work throughout. We did have some issues on the service side (unrelated to workmanship), but Rowdy was very attentive and responsive to our concerns and at the end of the day they made it right. We are happy with our floors and with the customer service we received.
Katy C.
Nov 15, 2019 Report
My boyfriend and I got a couple quotes from different companies to refinish our hardwood floors before we moved into our new home. Old To Gold was responsive and quick with the quote and although their cost was higher than other companies we talked to, they could get our job done much quicker, which was great as we wanted to get the floors done before we moved everything in. Other companies were quoting us a month out or longer! The job itself was quick and everything went well. There were a few dark spots on the floor that they were able to sand out and finish nicely. We also had them interlace