Business Details
50+ Years
experience
Your Trusted Commercial Real Estate Partner in Huntsville, AL
Bill Poole Realty was established in 1973 as the oldest commercial real estate brokerage firm in Huntsville, Alabama. Our team of experienced brokers brings decades of combined expertise in commercial brokerage, leasing, market analysis, and property management. We specialize in guiding clients through complex real estate decisions with tailored solutions rooted in deep local market knowledge. Our brokers hold prestigious positions in real estate organizations and bring technical expertise from prior careers in engineering and corporate business.We prioritize client trust through transparent communication and leveraging decades of market insights to maximize investment returns. Our dedicated professionals maintain active roles in community organizations, ensuring we remain connected to the evolving needs of North Alabama's commercial real estate landscape.
Services
Commercial Real Estate Brokerage
Leasing Services
Market Analysis
Property Management
Site Selection
Details
- Year established: 1973
Highlights and features
- Over 50 years of continuous operation in Huntsville commercial real estate
- Brokers with technical degrees and prior corporate experience in engineering and business
- CCIM-certified real estate agent on staff for advanced investment analysis
- Leadership roles in local and state real estate associations and commissions
- Specialized market analysis with demographic and economic forecasting capabilities
Associations and certifications
- Certified Commercial Investment Member (CCIM)
Services
Commercial Real Estate Brokerage
Our brokerage services facilitate commercial property transactions for investors, landlords, and tenants. With 50+ years of local market expertise, we provide strategic guidance through every transaction phase. Our brokers leverage demographic data, economic forecasts, and industry trends to optimize investment decisions for office buildings, retail centers, and industrial properties.
Leasing Services
We represent both landlords and tenants in commercial leasing arrangements. Landlords benefit from rental rate analysis and tenant qualification services, while tenants receive site selection and lease negotiation support. Our market research capabilities ensure competitive positioning for office spaces, retail locations, and industrial facilities across North Alabama.
Market Analysis
Our market analysis combines proprietary data with government sources to identify investment opportunities. We track population growth, business development, and economic indicators to forecast market trends. This intelligence helps clients make informed decisions about property acquisitions, development projects, and portfolio management in the Huntsville area.
Property Management
The firm offers comprehensive property management for commercial assets with a focus on maintaining value and maximizing returns. Services include lease administration, tenant relations, and financial reporting. Our experienced team ensures properties meet market demands while preserving long-term investment value through proactive management strategies.
Site Selection
We help businesses identify optimal locations for commercial operations through detailed market research. Our process considers demographic patterns, traffic analysis, and competitive landscape factors. Clients receive customized reports comparing potential sites for retail centers, office complexes, and distribution warehouses throughout Madison County and surrounding regions.
People
Bill Poole
Founder
Established Bill Poole Realty in 1973 after earning an electrical engineering degree from Auburn University. Served as President of Huntsville Board of Realtors and Alabama Association of Realtors. Held leadership roles with Alabama Real Estate Commission and Alabama Center for Real Estate. Recognized as Alabama Realtor of the Year.
Steve Qualls
Partner
Partner and Broker with 15+ years of commercial real estate experience. Former corporate business account director in electronics industry. Holds BS in Industrial Engineering from University of Alabama. Active in Downtown Huntsville Rotary Club and community development initiatives through professional and civic engagements.
Scarlett P. Qualls
Qualifying Broker
Qualifying broker and property management specialist with 20+ years in commercial/residential real estate. Former marketing professional for Huntsville corporations. Auburn University graduate with BA degree. Combines local market knowledge with community involvement through charitable programs and business associations.
Phil Riddick
Senior Agent
Senior agent with 30+ years sales experience, CCIM certification, and University of Alabama Huntsville project management certification. Serves as Madison County Commissioner while maintaining real estate practice. Previous roles include industrial supply and computer industry sales positions prior to joining firm in 2006.
Keith Hill
Real Estate Agent
Licensed agent since 2020 with prior marketing leadership in restaurant industry. Achieved $40M+ in commercial real estate transactions for the company. Brings fresh perspective from corporate marketing experience while quickly establishing himself through successful property transactions across multiple sectors.
Questions
What areas do you serve?
We specialize in commercial real estate services throughout Huntsville, Madison County, and North Alabama regions.
How long have you been in business?
Bill Poole Realty has operated continuously in Huntsville since 1973, making us the area's oldest commercial brokerage firm.
What differentiates your services from other firms?
Our unique combination of engineering expertise, corporate experience, and local market knowledge provides clients with strategic advantages in commercial real estate transactions.
Do you offer property management services?
Yes, we provide comprehensive property management services for commercial real estate owners to maintain and enhance investment value.
How do you assist with investment properties?
We provide market analysis, demographic research, and trend forecasting to help clients identify and capitalize on commercial investment opportunities.
Are your brokers certified professionals?
Yes, our team includes Certified Commercial Investment Member (CCIM) designation holders and professionals with extensive industry affiliations.
