Call Now
Website
Call
Business Details
47 Years
experience
Custom Jewelry Design & Bridal Rings in San Diego
At Presley & Co. Fine Jewelers & Co. Fine Jewelers, we specialize in designer bridal rings and unique fashion jewelry crafted by talented women designers worldwide. Our offerings include quality Swiss watches, trendy gift ideas, and onsite services like custom jewelry design and repair. With over 41 years of experience in fine jewelry and watch sales, we opened our San Diego studio to serve the North Park community through handcrafted pieces and ethical practices. Our inventory features both ethically sourced natural gemstones and diamonds, as well as lab-created alternatives.

We pride ourselves on treating clients with honesty and respect, ensuring they take pride in their jewelry purchases. Our team collaborates closely with clients to create personalized treasures celebrating lifes milestones. We maintain industry credibility through partnerships with reputable designers and publications while upholding a commitment to community service and transparency in all operations.
Services
Custom Jewelry Design Bridal Ring Consultation Watch Repair Gemstone Appraisals Jewelry Maintenance
Details
  • Year established: 1979
Highlights and features
  • We specialize in custom bridal jewelry with a 41-year heritage of craftsmanship.
  • Our team collaborates directly to design one-of-a-kind pieces tailored to clients.
  • All natural gemstones and diamonds are ethically sourced with full transparency.
  • We offer lab-created diamond alternatives without compromising quality or style.
  • Onsite repair services ensure professional maintenance for all jewelry and watches.
What people say
Skilled craftsmanship Personalized service Exceptional jewelry
Services
Custom Jewelry Design
We create custom jewelry through collaborative consultations, CAD modeling, and the lost wax casting method. Clients receive detailed visual approvals during each phase of production. Our San Diego artisans handcraft rings, pendants, and heirloom pieces tailored to client specifications.
Bridal Ring Consultation
Our specialists guide clients through selecting or designing engagement rings featuring both natural and lab-grown diamonds. Services include stone certification verification and custom setting options. We work with edgy women designers to create unique bridal collections.
Watch Repair
We service quality Swiss watches including brands like Frederique Constant and Tutima. Our technicians perform movement repairs, battery replacements, and band adjustments using manufacturer-approved parts. Pre-owned watch inspections ensure optimal functionality and value.
Gemstone Appraisals
Our experts provide detailed appraisals for natural and lab-created gemstones. The process includes identifying cut quality, carat weight, and sourcing documentation. We assist with insurance valuations and estate assessments for vintage and contemporary jewelry pieces.
Jewelry Maintenance
We offer comprehensive maintenance services including cleaning, polishing, and prong tightening for all fine jewelry types. Our technicians repair damaged items and restore heirlooms using traditional methods that preserve original craftsmanship and structural integrity.
Questions
Do you offer custom jewelry design services?
Yes, our custom design process includes CAD modeling, wax approvals, and handcrafted production using the lost wax method.
What types of gemstones do you source?
We provide both ethically sourced natural diamonds and lab-grown alternatives with full transparency about each stone’s origin.
Are your watches authentic Swiss brands?
Yes, we showcase quality Swiss watches from brands like Tutima and Junghans, including pre-owned certified timepieces.
Do you repair jewelry purchased elsewhere?
Our repair technicians service all jewelry types, including pieces originally purchased from other retailers.
How long has your business operated in San Diego?
While our expertise spans 41 years, we established our North Park jewelry studio in 1999 to better serve the local community.
Can I schedule an appointment for jewelry consultation?
We recommend scheduling consultations for custom designs during our regular business hours from 11 AM to 6 PM daily.
Reviews (6)
Nickie Pena
Nov 18, 2021 Report
Highly recommend this place if you're in the market for fine jewelry! Liz and team provide exceptional customer service, attention to details and are extremely helpful. I went to them for my husband's wedding band, and Liz made my entire experience so enjoyable. I really appreciate all their help and support with making our special day so memorable!
Andrew Morris
Jul 19, 2021 Report
Liz far exceeded my expectations for customer service and made the engagement ring shopping experience a breeze. Liz was able to source the diamond and build the ring in 2 weeks time which was crazy fast and allowed me to surprise my now fianc on our trip back home. I had visited a few other larger jewelers prior to coming to Presley & Co and was blown away with the personalized service that I received. Small businesses, specifically Presley & Co, is the way to go when it comes to such an important and special decision. Thank you Liz!
Braulio M.
Jul 01, 2021 Report
Came by for some questions I had on a set of diamond earrings I have. Very knowledgeable and trustworthy! Even though I didnt buy anything I definitely will be coming back for when I am ready to buy!
Robertson Pearce
May 19, 2021 Report
I live just down the street from here and on a whim decided to check them out for wedding bands. What a great choice! Liz and crew were fantastic in helping us design the perfect wedding rings and are now our go to place for custom jewelry, engravings, and watch repair.
Kate B.
Apr 28, 2021 Report
Walked in to peruse some engagement rings with my then-fianc and so happy I did! Liz was so honest and open and truly made the whole process even more exciting. I wanted to design my own ring and she was extremely helpful (and patient) with all of the ideas and questions I had. Ive been getting so many compliments with my new ring and my now-husband and I love its uniqueness!! If youre looking for someone who is passionate about their work and customers Id highly recommend this great shop!
*Ps shes super dog friendly which always gets extra points in my book.
Sandra H.
Mar 27, 2021 Report
We came in here to look around and hopefully get engagement rings and we were successful! Liz is amazing and treated us so well. Highly recommend them if you're looking for jewelry of any kind as they are highly knowledgeable and treat you soooo well! Thank you guys!!!