Business Details
20 Years
experience
Custom Jewelry & Engagement Rings
Diamonds Forever is a women-owned and operated business specializing in custom jewelry design, engagement rings, and fine jewelry. Our team of GIA Graduate Gemologists, designers, and craftswomen bring decades of combined experience to every project, ensuring unparalleled expertise and artistry. We pride ourselves on offering personalized services including heirloom redesign, jewelry repairs, and certified appraisals. Our commitment to transparency, ethical sourcing, and customer education sets us apart in the jewelry industry.By focusing on both traditional craftsmanship and modern techniques, we create unique, meaningful pieces that reflect each client's story. Our San Diego-based studio provides a welcoming environment where clients work directly with makers rather than sales representatives, ensuring authentic, high-quality results.
Services
Custom Engagement Rings
Heirloom Redesign
Jewelry Repairs
Diamond Appraisals
Jewelry Pawn Loans
Details
- Year established: 2006
Highlights and features
- Women-owned business with GIA-certified gemologists and experienced designers
- Offer free jewelry cleaning, inspections, and repair estimates
- Specialize in custom designs with same-day wax modeling and 3D renderings
- Provide NAJA-certified appraisals and pawn loans for luxury items
- Maintain a 5-star reputation for transparent evaluations and personalized service
Associations and certifications
- GIA Graduate Gemologist
- National Association of Jewelry Appraisers (NAJA)
What people say
Personalized attention
Expert appraisals
Creative designs
Transparent evaluations
Skilled craftsmanship
Services
Custom Engagement Rings
Our custom engagement ring service combines artistic vision with technical precision to create unique symbols of commitment. Clients collaborate directly with our GIA-certified designers through a structured process including concept consultation, 3D renderings, and wax model approvals. Using both traditional hand-carving and CAD technology ensures we accommodate diverse design preferences while maintaining structural integrity.
Jewelry Appraisals
Our NAJA-certified appraisals provide accurate valuations for insurance, resale, or estate planning purposes. Each evaluation considers material quality, gemstone characteristics, and market trends, resulting in detailed reports with photographic documentation. With same-day service options and decades of combined experience, we ensure reliable assessments for all jewelry types.
Jewelry Repairs
We offer comprehensive repair services maintaining jewelry's structural integrity and aesthetic value. Our experts handle ring sizing, stone replacement, prong retipping, and antique restoration with meticulous attention to detail. The process includes free initial inspections, quality control checks, and optional six-month maintenance reminders to ensure lasting beauty.
Heirloom Redesign
This service transforms inherited pieces into personalized contemporary designs while preserving sentimental value. Our designers analyze existing elements' condition before creating new settings that balance heritage with modern aesthetics. The process maintains original gemstones' integrity while crafting updated frameworks for everyday wearability.
Pawn Loans
Our pawn loan program provides quick cash access without permanent asset loss. With transparent evaluations based on precious metal content and gemstone quality, clients receive fair offers without credit checks. Flexible four-month terms allow redemption at any time, with secure storage maintaining item condition throughout the loan period.
People
Jenny Seligmann
Owner & GIA Graduate Gemologist
With over 18 years in the jewelry industry, Jenny combines GIA-certified gemological expertise with creative design leadership. She oversees all custom projects and appraisals at Diamonds Forever.
Amy Huang
Jewelry Designer & Appraiser
Amy brings extensive design experience and gemological knowledge to Diamonds Forever, specializing in custom creations and technical jewelry evaluations for clients.
Questions
Can you help redesign my family's heirloom jewelry?
Yes, we specialize in heirloom redesign while preserving sentimental value through our structured consultation and design process.
Do you offer same-day jewelry appraisals?
We provide same-day appraisals with a $200+ premium, delivering detailed reports including market analysis and photographic documentation.
What payment options are available?
We accept cash payments for all services and offer pawn loans for jewelry and luxury items with flexible redemption terms.
Can you create custom engagement rings without original designs?
Our designers develop custom concepts based on client preferences through guided consultations, including 3D renderings and wax models.
Do you buy used jewelry and luxury watches?
We purchase vintage and modern jewelry, diamonds, and luxury watches from brands like Rolex and Cartier with transparent valuations.
Videos
Reviews (6)
Patrick Yuchnitz
Dec 16, 2021
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Wonderful, nice, helpful, kind staff. They are a smaller store, but within the small space contain a few to a handful of something for every style you could be. From old to new to white to black there is at least 1 piece within your color scheme and style!!
A. Shelley B.
Nov 25, 2021
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This is the only jewelry store I have dealt with on a recurring basis since 2013. The staff is friendly, attentive, and has always delivered on my requests. Without hesitation I would have them develop an engagement and wedding ensemble for my future bride as they are well trained and their results are absolutely exquisite. They also repair watches, yeah! Best wishes to Jenny and Amy during their next 16 business years.
Felix Baguchinsky
Nov 07, 2021
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I asked if they could help me find a unique sapphire within my budget and they nailed it! And they polished up and sized the ring perfectly. I couldn't have asked for a better experience. Go here. Perfect service, perfect engagement ring. Thanks!
Steven P.
Nov 05, 2021
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My gold chain was snapped at two links, Diamonds Forever fixed it. You couldn't tell it was ever damaged and the turn around time was super fast. Great business with amazing customer service!
C. T.
Nov 03, 2021
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I came in here for a ring cleaning yesterday and the woman was so sweet, quick, and they cleaned my ring complimentary and even checked to make sure nothing was loose. They had such a beautiful selection of jewelry! Great customer service!!
Glenn S.
Oct 21, 2021
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We had a great experience with Jenny at Diamonds Forever. It was warm, seamless and her engagement ring turns heads every day. Thanks so much, Jenny and team!
