Business Details
Your Trusted Mental Health Partner in Dallas, TX
Prime Counseling was founded to address critical gaps in the mental health system by providing accessible, long-term therapeutic solutions for high-risk clients. Our team of relatable, approachable therapists brings personal experience with mental health challenges to every session, ensuring clients feel understood and supported. We specialize in treating complex conditions like personality disorders, substance use, and trauma through individualized care that prioritizes core healing over superficial coping strategies. Our services include therapy, consultation, and monitoring tools like breathalyzers and drug tests, all designed to foster accountability and lasting recovery.We collaborate with community partners to offer low-cost options, ensuring financial barriers don't prevent access to care. With flexible scheduling, including online sessions, we meet clients where they are in their healing journey. Our clinicians, including owner Jennifer Shotwell, openly share their own mental health recovery stories to build trust and demonstrate lived expertise. We emphasize collaboration with families, attorneys, and medical professionals to align treatment goals, while maintaining strict ethical standards and compassionate client care.
Services
Individual Therapy
Couples Counseling
Family Therapy
EMDR Therapy
Substance Monitoring
LPC Supervision
Therapeutic Consultation
Trauma Recovery
Online Counseling
Low-Cost Options
Highlights and features
- Our therapists have lived experience with mental health diagnoses and recovery.
- We provide individualized care tailored to each client's unique needs.
- EMDR therapy available for trauma treatment.
- Collaborate with The Together Project for low-cost therapy options.
- Flexible scheduling with online therapy availability.
What people say
Great balance of professional
Trauma informed
Highest ethical standards
Creative solutions
Genuine care
Services
Individual Therapy
Personalized therapy sessions address emotional struggles, self-destructive behaviors, and relationship challenges through supportive talk therapy and recovery accountability. Our clinicians tailor approaches to each client's unique needs, focusing on core issues rather than surface symptoms. This service helps clients achieve lasting personal growth and improved mental well-being.
EMDR Therapy
Specialized Eye Movement Desensitization and Reprocessing therapy treats trauma and PTSD through evidence-based techniques. This alternative to traditional talk therapy helps clients process distressing memories and develop healthier coping mechanisms. Our trained therapists use EMDR to facilitate rapid, lasting recovery from traumatic experiences.
Substance Monitoring
Comprehensive monitoring tools including Soberlink breathalyzers and drug testing support addiction recovery. Real-time reporting with facial recognition ensures test integrity while providing structure for long-term sobriety. These services integrate with counseling to create effective, data-driven treatment plans for substance use disorders.
LPC Supervision
Supervision programs prepare future licensed professional counselors through collaborative, goal-aligned mentorship. Our structured training develops clinical skills while maintaining ethical standards. Supervisees receive personalized guidance to build expertise and confidence in their therapeutic practice.
Therapeutic Consultation
Expert consultation helps families and professionals navigate complex mental health challenges. We provide actionable solutions for safety concerns, treatment options, and family dynamics. This service bridges gaps between clients and care providers to ensure effective, coordinated treatment strategies.
People
Jennifer Shotwell
Owner & Therapist
Founder Jennifer Shotwell specializes in personality disorders and substance use recovery. She brings personal experience with Borderline Personality Disorder to her clinical practice, focusing on core issue resolution rather than surface behaviors.
Questions
What mental health services do you offer?
We provide individual therapy, couples counseling, family therapy, EMDR trauma treatment, substance monitoring, LPC supervision, and therapeutic consultation for complex cases.
Do you accept insurance?
We are an out-of-network provider. Many clients receive 30-80% reimbursement through their insurance plans by submitting superbills we provide for sessions.
What payment methods are available?
We accept cash, Venmo, CashApp, checks, HSA accounts, and all major credit cards for our counseling and monitoring services.
Are online therapy sessions available?
Yes, we offer HIPAA-compliant online counseling for clients who prefer virtual sessions or need to reschedule due to weather or illness.
What cancellation policy applies?
Sessions canceled with less than 48 hours notice incur a full session fee. We maintain credit card information on file for late cancellation charges.
Do your therapists have specialized training?
Our clinicians have advanced training in treating personality disorders, trauma, and substance use, with many holding EMDR certification and years of clinical experience.
Reviews (7)
Mary Buri
Aug 20, 2021
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Lindsey is amazing! She is able to get to the root of issues in a way other counselors are not. She is really easy to talk to with a great mix of compassion and straightforward challenge. The way she leads you through counseling, its a lot of hard work, but your negative feelings change in a way you never thought they could. It truly makes you a healthier person.
Rebecca Hogg
Feb 19, 2021
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Lindsey & Jen are high quality experts in their respective niches. I also trust that whoever they choose to bring into their practice is also high quality. I have and will refer to Prime Counseling as a situation arises.
Shannon C.
Feb 18, 2021
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As a fellow counselor who has seen the counselors at Prime in action, I never hesitate to recommend their services to my friends. As Ive worked with them on our shared clients, Ive come to trust them because theyre well trained in their treatment specialties, they genuinely care about their clients, and I know the people I refer will be comfortable in their inviting and hospitable offices.
Danielle Watson
Feb 01, 2021
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I have had the most wonderful experiences here. Not only is it spotless clean, I always feel extremely comfortable and SAFE. 10 out of 10 would recommend!
Mandy Franklin
Jan 07, 2021
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I have been going to prime counseling for several months now and it has been a wonderful experience. They create a very calm and peaceful environment from the moment you walk in the door. My counselor has provided a safe and comfortable place for me to work through things and the other counselors are also very friendly and welcoming. 5 stars all the way!
Brittany Grignon
Jan 05, 2021
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One of the most comfortable and comforting offices I've been into to. The counselors were so professional and caring. Their work has definitely had lasting effects that I'm very grateful for.
Lauren Surdyke
Nov 28, 2020
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Top notch counseling experience. Lindsey is an amazing counselor who encouraged me to try EMDR, which has been so helpful. If she is taking new clients, schedule right away because she won't have an opening for long. All the counselors at Prime are great as well.
