Business Details
24 Years
experience
Expert Hardwood Flooring Installation & Refinishing in Rochester
Discover Hardwood Flooring & Design has been serving Rochester and Western New York for over two decades, specializing in hardwood floor installation, refinishing, and custom design solutions. Our team combines technical expertise with a passion for craftsmanship to deliver durable, aesthetically pleasing results tailored to each client's vision. With a commitment to quality materials and meticulous attention to detail, we prioritize customer satisfaction through transparent communication and personalized service. Owner Stephan Sykes brings 17 years of industry experience, ensuring every project reflects our dedication to excellence.We educate clients on proper floor maintenance, offering professional cleaning kits and post-service care guidance to maximize longevity. Our process emphasizes efficiency without compromising precision, from initial consultation to final installation or restoration. By focusing on sustainable practices and industry-leading products, we build lasting relationships with homeowners and businesses alike. Our reputation for reliability and superior workmanship has made us a trusted choice in the region's flooring industry.
Services
Hardwood Installation
Floor Refinishing
Custom Design
Floor Repairs
Quality Sales
Details
- Year established: 2002
Highlights and features
- 20+ years serving Rochester with hardwood flooring expertise
- Custom design solutions tailored to client preferences
- Certified professionals using industry-leading materials
- Comprehensive post-service maintenance guidance provided
- Owner-operated business ensuring personalized attention
What people say
A++ service
Reasonable prices
Attention to detail
Thoroughness matched
Great guy
Services
Hardwood Installation
We install raw wood and factory-finished hardwood flooring, including engineered hardwood options. Our process ensures precise fitting and seamless integration with existing spaces. Clients receive detailed care instructions to maintain their investment's beauty for decades.
Floor Refinishing
Our refinishing service restores existing hardwood floors to like-new condition through sanding and protective coating application. We use commercial-grade urethanes for durability, with full curing timelines explained to clients for proper post-service care.
Custom Design
We create bespoke hardwood flooring patterns and layouts tailored to client preferences. This includes custom repairs and specialized installations that enhance property aesthetics while maintaining structural integrity and value.
Floor Repairs
Our repair services address scratches, gouges, and water damage while preserving floor continuity. We match existing finishes precisely and implement preventive solutions to extend flooring lifespan effectively.
Quality Sales
We offer premium hardwood flooring materials and maintenance products, including Glitsa Clean and Pallmann Hardwood Floor cleaners. Our showroom provides access to certified products that ensure long-term performance and warranty compliance.
People
Stephan Sykes
Owner
Stephan Sykes has managed operations at Discover Hardwood Flooring for 17 years, becoming owner in 2022. A lifelong Rochestarian, he emphasizes quality craftsmanship and personalized service in every project.
Questions
What hardwood flooring options do you install?
We install raw wood, factory-finished, and engineered hardwood flooring options tailored to your space and preferences.
How long does floor refinishing take to cure?
Waterborne urethane floors cure in 7-14 days; oil-based urethane floors require 21-30 days for full curing.
Do you offer custom hardwood designs?
Yes, we specialize in custom patterns, inlays, and repairs to create unique flooring solutions for your space.
How should I maintain newly finished floors?
Wait 24-72 hours before use, clean with approved products, use felt pads on furniture, and maintain 35-50% humidity.
What areas do you serve?
We serve Rochester and surrounding Western New York areas for all hardwood flooring projects.
Reviews (5)
Marlana Green
Aug 31, 2021
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I sent an online inquire for an estimate and received a call the next day. The representative who called seemed very friendly. She explained that they would do a preliminary estimate via e-mail and only if I agreed to their preliminary estimated would they send someone out to do an actual estimate. When I commented how unusual this was she replied that this is the way many contractors were doing estimates now. I commented that this was the first company I had encountered doing an estimate this way. At this point the representative's friendliness quickly started waning, she became aggressive and
B. Iskin
Jan 23, 2021
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We are very pleased to have chosen Discover Hardwood Flooring to refinish our hardwood floors. The transformation of our floors was amazing and we love the work they did. The floors look brand new and are beautiful. Diane at the office was a pleasure to work with and answered all of our questions. Also, Scott and his crew did great work, kept us updated on the project every step of the way and addressed any issues/questions we had during the process. I'd defintely recommend them and would use them again.
Suzette Van Der Sterre
Oct 04, 2020
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Discover Hardwood Flooring did an amazing job refinishing our two upstairs bedrooms, hallway, and stair landing. The old finish was peeling and the wood was cupped. Luke was able to schedule an estimate quickly and was professional and knowledgeable. Steve and his team were punctual, professional, and communicated with us every step of the way. We chose to go with a water-based finish, no stain, and are SO happy with the results. We will be calling again when it's time to work on the downstairs. I would highly recommend Discover Hardwood Flooring to anyone looking to get their wood floors refinished
Mary Van Keuren
Aug 13, 2020
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Discover Hardwood refinished my living room floor and I couldn't be happier with the work they did. Luke and his team are pleasant and easy to work with, and they kept my house clean and dust-free throughout the process. The quality of the work is first-rate--I can't believe it's the same old, stained floor. And the price was quite reasonable, also. I have no complaints, and would recommend them to anyone looking for quality floor work.
Zachary Truscello
May 08, 2020
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We just purchased a new house and realized the carpeting was a bit worse than we realized, we reached out to Luke at Discover Hardwood Flooring & Design to help us find the right floor for our home. He was patient and helpful in explaining the differences in types of flooring and types of hardwoods. Once we decided, his team did an absolutely amazing job. Our floors are stunning and we absolutely love them! I would (and have) recommend Discover Hardwood Flooring.
