SFX Fitness

Business Details

Your Premier Fitness Destination in Roswell, GA

SFX Fitness is an independently owned, full-service fitness facility dedicated to helping individuals achieve their highest level of fitness. With over a decade of service in the Roswell community, we combine personalized training, cutting-edge equipment, and a supportive environment to cater to beginners, advanced athletes, and everyone in between. Our team of elite personal trainers and instructors designs customized fitness regimens, nutrition coaching, and sports performance programs to meet diverse goals. Founded on principles of commitment, consistency, and community, we prioritize member success through tailored programs, including group classes, virtual training, and 24/7 access at select locations.

Owner Rick Banks brings a passion for healthy living, shaped by his transition from a corporate career to fitness entrepreneurship in 2017. Our mission is to transform expectations of traditional gyms by fostering a community-driven approach that educates, motivates, and empowers members to sustain a lifelong fitness lifestyle.

Services

Personal Training Group Fitness Classes Sports Performance Nutrition Coaching Virtual Training

Highlights and features

We offer 10+ years of community-focused fitness expertise in Roswell.
Our trainers provide personalized programs tailored to individual goals.
24/7 access available at our Alpharetta location for flexible workouts.
Sports performance programs developed by experienced athletic coaches.
Community-driven approach emphasizing commitment, consistency, and support.

Website

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Services

Personal Training

Customized fitness regimens tailored to individual goals, delivered by certified trainers. Sessions focus on strength, endurance, and technique, with flexible 30-minute or 1-hour options. Designed for all fitness levels, from beginners to elite athletes.

Group Fitness Classes

Over 20 weekly classes including HIIT, cardio kickboxing, and functional training. Programs cater to beginners and advanced athletes, combining cardio, strength, and mobility exercises. Fosters community engagement and motivation in a dynamic environment.

Sports Performance

Specialized programs for athletes to enhance speed, agility, and power. Includes assessments, drills, and sport-specific conditioning. Serves youth and professionals, with a track record of training state champions and collegiate athletes.

Nutrition Coaching

Personalized nutrition guidance to complement fitness goals, available online or in-person. Focuses on balanced diets, meal timing, and supplementation. Designed to improve energy, recovery, and overall health outcomes.

Virtual Training

Remote training sessions and workout plans accessible from home. Includes app-based scheduling, progress tracking, and virtual coaching. Maintains accountability and structure for members unable to attend in-person sessions.

People

Rick Banks

Owner

Rick Banks transitioned from a corporate career to fitness entrepreneurship in 2017 after founding Fitness Xtremes in 2016. He merged his passion for health with SFX Fitness, emphasizing community, consistency, and commitment in all programs.

Questions

What services does SFX Fitness offer?

We provide personal training, group fitness classes, sports performance programs, nutrition coaching, and virtual training at two Georgia locations.

Are there 24/7 access options?

Yes, our Alpharetta location offers 24/7 access for members with flexible workout schedules.

Do you cater to beginner fitness levels?

Our programs accommodate all levels, with trainers and classes designed for beginners through advanced athletes.

What membership packages are available?

Options include monthly training packages, 3-month commitments with discounts, and day passes for trial access.

Can I train with a friend or family member?

Yes, we offer a '2 for 1' session deal allowing you to train together at the price of one session.

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Reviews (6)

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Glennis W.

Sep 07, 2020 Report

I love SFX! It's a hidden gem! It's always clean and everyone is so nice and welcoming. I love working out here! There is a lot of equipment to work with and plenty of classes to choose from. I would recommend this gym to anyone!

Elena A.

Aug 21, 2020 Report

My son has been training with Alex for about a month. His confidence has improved so much. We are excited and grateful to have found this gym and Alex, who is professional and attentive to my sons goals.Looking forward to his transformation.

Also, this morning I attended Myle's 20/20/20 class. It was a perfect combination of weights and cardio. Small class size (perfect for these times). Well thought out! Highly recommend taking this class!

Sharon P.

Aug 17, 2020 Report

I started my training with Myles a month ago and am already seeing results in my body as well as my ability to push through and complete the exercises. Myles is a great trainer. He is a stickler on proper form and pushes me beyond my comfort zone when he sees me giving up. The rest of the team at SFX is friendly, welcoming and is always flappy to see you. The gym is very clean and they sanitized before and after each person touches the equipment. I highly recommend the gym and Myles.

Taryn N.

Nov 16, 2019 Report

I absolutely LOVE SFX! I always get a great workout here and have formed a wonderful community of people around me. I am always pushed to be better but not in a way that is too in my face. I highly recommend this gym to anyone looking to get healthier, lose weight, and develop a tight knit community.

Megan M.

Aug 26, 2015 Report

I joined a few months ago and was slow to get into it but now I love it. These guys know there stuff and there classes are hard!! They have classes in the am and pm so I can go by myself or with my husband after work. The owner is always there which I like because you know he cares about his gym. They have trainers there all the time and they will encourage you! Check it out. I think they have a three day pass for free and sometimes they run groupons...so check it out.

Kara S.

Jun 17, 2014 Report

Great gym, killer workouts no matter what you try! The staff is friendly and since it's a smaller gym, there's a family atmosphere among members. Definitely check it out, especially if you are looking to take your fitness experience to the next level!