OPEX | Fitness Coaching Education & Certification in Scottsdale, AZ

Business Details

15 Years

experience

Transform Fitness Coaching with OPEX Methodology

At OPEX, our mission is to elevate the value of fitness coaches through comprehensive education, innovative technology, and a commitment to personalized training methodologies. Founded by James FitzGerald in 2011, our organization has spent over three decades developing the OPEX Method, a sophisticated system that empowers coaches to deliver individualized fitness programs. We provide coaches with the tools, systems, and mentorship necessary to build sustainable careers while delivering long-term client success. Our approach emphasizes assessment-driven design, behavior-first coaching, and relationship-centric strategies that distinguish professional coaching from generic fitness solutions.

Through our flagship Coaching Certificate Program, we have educated over 10,000 coaches worldwide, enabling them to create tailored fitness experiences that transcend traditional templates. Our proprietary software platform, CoachRx, streamlines program design and client management, allowing coaches to focus on meaningful interactions. With a global community of professionals and a legacy rooted in scientific research and practical application, we remain dedicated to professionalizing the fitness coaching industry and helping individuals achieve lifelong wellness.

Services

Coaching Certification CoachRx Software LearnRx Education Individual Design Programs Online Coaching Mentorship Programs Fitness Assessment Nutrition Consultation Business Development AMA Archives

Details

Year established: 2011

Highlights and features

We offer assessment-driven program design systems refined over 30 years
Our mentorship connects coaches with experienced industry leaders
CoachRx software streamlines personalized fitness program creation
Proven methodology has transformed over 10,000 coaching careers
Focus on relationship-first coaching that builds lifelong client success

What people say

Transformed coaching careers Sustainable client results Personalized approach success Exceptional mentorship support Successful business framework

Website

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Services

Coaching Certification

OPEX's Coaching Certificate Program (CCP) is a comprehensive coach development system that teaches assessment protocols, program design principles, and business methodologies. Through structured learning paths, mentorship, and practical application in CoachRx, coaches master behavior change techniques and individualized programming strategies. The program has certified over 10,000 professionals globally, equipping them with systems to create personalized fitness solutions while building sustainable practices.

CoachRx Software

CoachRx is a purpose-built software solution designed specifically for individualized coaching. It enables fitness professionals to create customized exercise and lifestyle programs, track client assessments, monitor progress, and streamline business operations. The platform integrates seamlessly with OPEX's educational curriculum, providing coaches with tools to implement assessment-driven programming while maintaining efficient client communication and data management systems for optimal practice management.

LearnRx Education

LearnRx delivers OPEX's coaching methodologies through a dynamic digital learning platform. Coaches access structured courses, interactive content, and mentorship opportunities while tracking their progress through a comprehensive dashboard. The platform provides ongoing education in program design, nutrition, assessment techniques, and business development strategies, allowing professionals to continuously refine their skills and stay current with evolving coaching practices.

Mentorship Programs

OPEX offers personalized mentorship through experienced industry leaders who guide coaches through implementation of the OPEX Method. The programs include weekly lectures, hands-on labs, and office hours for practical application of assessment protocols and program design principles. Mentors provide feedback on case studies, help refine coaching techniques, and support business development strategies to ensure coaches can effectively implement individualized fitness solutions.

Fitness Assessment

The OPEX Body, Move, Work (BMW) Assessment protocol provides coaches with a comprehensive evaluation system for client onboarding. This assessment framework measures physical capabilities, movement patterns, and lifestyle factors to create data-driven personalized programs. Regular reassessment tracks client progress while informing program adjustments, ensuring coaching decisions are based on objective measurements rather than guesswork.

People

James FitzGerald

Founder

James FitzGerald founded OPEX Fitness after a 30-year journey from competitive athlete to CrossFit Games champion and industry-leading educator. His academic research and practical experience shaped the OPEX Method, revolutionizing fitness coaching through individualized programming. He pioneered assessment-driven coaching systems that have transformed thousands of coaching careers.

Kandace Dickson

Chief Marketing Officer

Kandace Dickson leads OPEX's marketing strategy and community engagement initiatives. With extensive experience in fitness education marketing, she oversees brand development and global outreach efforts. Her leadership focuses on expanding OPEX's mission to professionalize coaching while maintaining the organization's core principles across digital platforms.

Questions

What is OPEX's approach to fitness coaching?

OPEX uses assessment-driven, individualized programming based on the CoachRx platform. Our methodology focuses on behavior change, sustainable progress, and relationship-first coaching through personalized assessment protocols.

How does OPEX certification benefit coaches?

CCP provides comprehensive education in assessment protocols, program design principles, and business systems. Our graduates gain access to mentorship opportunities and the CoachRx platform to build sustainable coaching careers.

What technology tools does OPEX offer?

CoachRx is our proprietary coaching platform that streamlines program design, client tracking, and business operations. LearnRx delivers our educational content through an interactive digital learning environment.

How long does the certification program take?

The mentorship program spans 10 weeks with weekly lectures, labs, and office hours. The full certification process includes ongoing education and practical application through CoachRx.

Can I use OPEX methods without certification?

While our methodology is publicly shared through free resources, full implementation requires CCP certification. This ensures coaches properly apply our assessment-driven systems and maintain professional standards.

What business support does OPEX provide?

We offer business development strategies, marketing frameworks, and software tools. Our mentorship includes guidance on premium pricing models, client retention systems, and practice management solutions.

Reviews (6)

Write a Review

Chloe Fitzgerald

Mar 17, 2021 Report

AMAZING, GIVE IT A TRY!!
wow. this gym is over the top amazing! they have fantastic staff, as well of a fantastic gym. and as a heads up, the owner is my dad (I am not writing this just to give a fake review.) they are so supportive when youre working out, and always exceed expectations. they can work with any situation, here and there. definitely give it a try :)

Kaitlyn B.

Mar 25, 2020 Report

I have been working out at Opex for about a year. I never knew how important it was for women to lift weights. It has completely improved my health and fitness. All of the coaches are knowledgeable and friendly. Mischa is my coach, she keeps things fun and challenging. If you are ready to take your fitness to the next level, give Opex a try. Bonus, you support a local, woman-owned business!

Andrew B.

Dec 20, 2019 Report

Legendary. Look no further, folks, if you're looking to get fit this is your place. They have a long history of being on the bleeding edge of training methodology and while their specialty might be on the elite end of the spectrum they help with backgrounds of all types. I dropped in for two days and was very impressed with the layout of their gym and variety of equipment. This is a world class training environment lead by one of the best in the business. This isn't your average gym, this is lifestyle engineering. Grab a wallball, a kettlebell and a heavy rope and get ready for a highly

Alex Samaniego

Jan 22, 2018 Report

OPEX is more than just a gym, been following OPEX for more than 3 years and have jumped into their education path about 2 yrs now. The amount of knowledge the coaches have and share is impressive, definitely has helped me become a better coach when it comes to assessing client's movement patterns and prescribing a workout program. As well OPEX teaches about nutrition and lifestyle consulting, learning how to tie all the dots together on how nutrition and sleep affect the results at the gym.

Alexandra Carswell Engle

Nov 10, 2017 Report

Since working with my OPEX coach I am stronger and healthier and don't stress about my programming anymore. The whole team and philosophy at OPEX is amazing. Love how they take into account lifestyle, health, goals and my particular circumstances to create my program design. I would highly recommend OPEX to anyone looking to improve their fitness and quality of life!

Laura Flazer

Nov 04, 2017 Report

OPEX Fitness is where you will get the results you want! Whether that be competitive in any sport (Crossfit, golf, hockey, volleyball) or in better general shape, you will get an individual fitness program prescribed just for you. Their hours are flexible for many different work schedules, and the knowledge of the coaches is unsurpassed!