Business Details
8 Years
experience
Your Trusted Real Estate Team in Dallas, TX
The Lucido Team is a dedicated real estate service committed to prioritizing client needs throughout the buying and selling process. With a focus on leveraging modern technology, we ensure properties receive maximum exposure through high-quality photography, virtual tours, and 3D walkthroughs. Our team provides transparent communication and personalized guidance, utilizing market data to price homes accurately and connect buyers with properties that align with their unique requirements. We specialize in educating clients about local neighborhoods, offering insights into school ratings, walk scores, and demographic trends.Our approach emphasizes seamless collaboration, from initial consultations to closing, ensuring stress-free transactions. Backed by Keller Williams' resources, we deliver innovative marketing strategies targeting both online and in-person buyer networks. Client testimonials highlight our attention to detail, negotiation skills, and commitment to exceeding expectations in every real estate transaction.
Services
Home Buying Assistance
Property Valuation
Listing Marketing
Neighborhood Analysis
Transaction Management
Details
- Year established: 2018
Highlights and features
- We utilize advanced technology for property marketing and client communication
- Our team provides transparent, data-driven pricing strategies
- We offer personalized neighborhood expertise and market insights
- We maintain 24/7 availability for client consultations
- Our agents have proven negotiation expertise in competitive markets
What people say
Client-first approach
Attention to detail
Transparent communication
Fantastic service
Seamless process
Services
Home Buying Assistance
Our home buying service guides clients through every step of property acquisition. We help create personalized wish lists, coordinate property showings, and provide market analysis to ensure informed decisions. Our team negotiates optimal purchase terms and facilitates smooth closings through coordinated inspections and appraisals. Clients benefit from our extensive local market knowledge and digital tools for property comparison.
Property Valuation
We provide accurate property valuations using comprehensive market analysis. Our approach combines current MLS data with comparable sales analysis to determine optimal pricing strategies. Sellers receive detailed reports showing active, pending, and sold properties to support pricing decisions. This service ensures properties are competitively priced to maximize returns while maintaining market appeal.
Listing Marketing
Our marketing service maximizes property exposure through multi-channel strategies. We create professional photography, virtual tours, and 3D walkthroughs to showcase properties effectively. Listings appear across major real estate platforms, search engines, and social media networks. The service includes real-time marketing analytics and Brivity-powered updates to track buyer interest throughout the sales process.
People
Brandon Lucido
Team Leader
Brandon Lucido leads our team with a client-first approach, combining 15+ years of real estate experience with innovative technology to deliver exceptional service.
Heath Kelly
Real Estate Agent
Heath Kelly specializes in property acquisition, leveraging deep market knowledge and transparent communication to help clients find their ideal homes in competitive markets.
Questions
What areas do you serve?
We serve Dallas, Plano, Prosper, McKinney, Frisco, Allen, Celina, and Azle with comprehensive real estate services for buyers and sellers.
How do you price homes accurately?
We use current MLS data, comparable sales analysis, and market trends to determine optimal pricing strategies for each property.
What technology do you use?
We employ virtual tours, 3D walkthroughs, Brivity marketing tools, and digital comparison platforms to enhance the buying and selling experience.
How do you market listings?
Our marketing combines professional photography, online platform distribution, social media promotion, and targeted buyer alerts for maximum property exposure.
What sets you apart from other agents?
Our team combines technological innovation with personalized service, offering 24/7 availability, transparent communication, and data-driven market expertise.
Reviews (6)
Kristin Algier
Aug 31, 2020
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Working with John Funk to purchase a home has been the best decision in ensuring I found the perfect place! As someone who has an inflexible work schedule, John was fantastic about going to visit potential homes and sending me videos and recommendations to decide whether they were worth going to see in person. This saved me TONS of time! John ALWAYS made himself available and I ALWAYS felt like a priority for him. I could not recommend John more. It is hard to find a real estate agent that makes you feel like they aren't prioritizing other clients that are spending more money and with John, I
Juliana Alvarado
Dec 06, 2019
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Buying our home with John Funk was a 10 + from start to finish! From asking our "must-haves" in our new home to "how did you guys meet?" he really gets to know you well to find your perfect home..He was very accommodating with the showings during late evenings and weekends since my fiance and I both work late hours. He also sold my fiance's previous home exactly about a year ago and did an amazing job. We will definitely work with John Funk to purchase our next home and highly recommend his services. Thank you John!
Isabel Willingham
Oct 30, 2018
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Mr. Wilson P. Roach, III was awesome. He is very professional and have a lot of patients compare to some of the other realtors I had work with. He is great. I highly recommend Mr. Roach. I am in a nice home that I know I will be happy to kick my shoes off. Thank you Mr. Roach for all you have done. Kind Regards Isabel
Scott Wilmoth
May 11, 2017
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I had a great experience with Wilson P. Roach, III from the Lucido team at Keller Williams
as my agent when buying a house. He was responsive both before and after the sale to any requests I had. At one point during the negotiation, I was concerned the seller and I might not reach agreement on terms and conditions. Wilson kept a cool head, and he guided me through the process until we reached a deal! I would definitely recommend Wilson for any real estate transaction.
as my agent when buying a house. He was responsive both before and after the sale to any requests I had. At one point during the negotiation, I was concerned the seller and I might not reach agreement on terms and conditions. Wilson kept a cool head, and he guided me through the process until we reached a deal! I would definitely recommend Wilson for any real estate transaction.
Cheyanne Wolfe
Jan 07, 2017
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Brandon Lucido understands the importance of the home buying and selling process. For most of us, it's the most important decision we will make for our families! His attention to detail is very impressive. He understands the importance of listening, and always puts the needs of his clients ahead of his own. I highly recommend Brandon and his top notch team when it comes to buying or selling your home!
Rick Lewis
Nov 26, 2016
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Brandon Lucido is a rare combination of an individual with the highest of integrity, to go along with his extremely high energy level. He is always on the job, focused on doing what is best for his clients. His ability to think outside the box and be creative is rare as well. Another unique thing about Brandon, that is absent in most young people today, is his commitment to communicate in person rather than by text or email. He is not opposed to using technology but understands the value of a relationship, and how difficult it is to create relationships on a computer. I would not hesitate to have
