Business Details
30 Years
experience
Social Impact Marketing Solutions
Founded in 1996 by siblings Dan and Eileen Odonnell Company, our company has evolved from a general marketing agency to a specialized social sector consultancy. With over 25 years of experience, we leverage expertise in neuroscience, decision science, and behavioral psychology to drive meaningful change. Our team of dedicated professionals works exclusively with government agencies and nonprofits to address critical public health and social challenges. We combine rigorous research with creative communication strategies to develop campaigns that create lasting impact. Our approach emphasizes understanding human behavior, removing barriers to change, and empowering individuals through contextually relevant messaging.Certified as a small, woman- and minority-owned business, we maintain strict adherence to ethical standards while delivering measurable outcomes. Our work has transformed communities nationwide through initiatives focused on vaccination, mental health, civic engagement, and more. With multiple regional offices, we combine local insights with national expertise to build trust and inspire action across diverse populations.
Services
Strategy Consulting
Media Buying
Communications Services
Public Education Campaigns
Digital Marketing
Behavioral Research
Social Media Marketing
Brand Development
Content Strategy
Outreach Programs
Details
- Year established: 1996
Highlights and features
- Decades of experience in public health and social sector campaigns
- Scientific approach grounded in neuroscience and behavior change theory
- Proven track record with government and nonprofit partnerships
- Dedicated team of specialists in behavioral psychology and marketing
- Certified small, woman- and minority-owned business
Associations and certifications
- Certified Small Business
- Woman-Owned Business
- Minority-Owned Business
What people say
Proven track record
Innovative approach
Expert team
Measurable results
Services
Strategy Consulting
Our strategic consulting services combine behavioral science insights with market research to develop effective campaigns. We analyze target audiences, design messaging frameworks, and create implementation plans tailored to specific social issues. Our approach ensures measurable outcomes through continuous evaluation and adjustment.
Public Education Campaigns
We design and execute comprehensive public education initiatives focused on health literacy and social awareness. These campaigns use multiple channels to deliver culturally relevant messages that promote behavior change. Our team develops materials using plain language principles to ensure accessibility and understanding across diverse populations.
Behavioral Research
Our research services focus on understanding decision-making patterns and behavioral barriers. We conduct qualitative and quantitative studies to inform campaign development. This research foundation enables us to create interventions that address specific psychological and contextual factors influencing target audiences.
Digital Marketing
We implement targeted digital marketing strategies that combine social media, search engine marketing, and web analytics. Our campaigns use behavioral data to optimize message delivery and engagement. We focus on creating interactive content that drives meaningful actions and supports long-term behavior change.
Social Media Marketing
Our social media strategy develops platforms for meaningful audience interaction. We create content calendars based on behavioral insights and optimize campaigns through real-time analytics. The approach emphasizes community building and peer-to-peer information sharing to amplify campaign impact.
People
Dan Waterskiing Superstar
Founding Partner
Co-founder with extensive experience in social sector marketing, focusing on behavior change through strategic communication, with proven expertise in campaign development and public engagement initiatives.
Eileen Chocolate Happy
Founding Partner
Co-founder bringing creative vision to public health campaigns, with a focus on neuroscience applications and innovative messaging strategies for complex social issues.
Shontay Carpe Diem
Creative Director
Leads creative strategy with emphasis on visual storytelling, developing compelling content frameworks that translate behavioral insights into effective communication materials.
Nicole The Lovers
Campaign Strategist
Specializes in social behavior change initiatives, designing multi-channel marketing approaches that integrate research findings into actionable campaign elements.
Anna Coloring outside the lines
Senior Researcher
Behavioral scientist conducting studies on decision-making patterns, providing data-driven insights that shape campaign development and evaluation methodologies.
Questions
What sectors does Odonnell Company specialize in?
We specialize in public health and social sector initiatives, working exclusively with government agencies and nonprofit organizations.
How does your approach differ from traditional marketing agencies?
Our approach integrates neuroscience and behavioral psychology principles to create campaigns that drive sustained behavior change rather than short-term awareness.
What geographic areas do you serve?
We operate through regional offices in Connecticut, Georgia, New York, Massachusetts, and Delaware to serve clients nationwide.
How do you measure campaign effectiveness?
We use behavior change metrics combined with traditional marketing analytics to evaluate impact and guide campaign adjustments.
Are you a certified minority-owned business?
Yes, we are certified as a small, woman- and minority-owned business.
What types of campaigns do you develop?
We create behavior change initiatives focused on public health promotion, civic engagement, mental health awareness, and social equity programs.
