Call Now
Website
Call
Business Details
12 Years
experience
Your Trusted Real Estate Partner in Russellville, AL
American Realty Company was founded in 2014 by a dedicated team of four Russellville locals committed to redefining real estate service excellence. Our brokerage specializes in residential and land transactions across Russellville, Franklin County, and Northwest Alabama, combining 16+ years of collective industry expertise with personalized client care. We operate with core values of loyalty, professionalism, and community focus, ensuring every client receives tailored guidance through the buying or selling process. Our team of licensed Realtors brings market-specific insights and ethical practices to every transaction, prioritizing client interests through transparent communication and strategic representation.

With deep roots in the local real estate landscape, we leverage cutting-edge marketing tools and traditional relationship-building to create successful outcomes for homeowners and buyers alike. Our commitment extends beyond closing dates, maintaining long-term relationships that reflect our motto of building connections before the sale and sustaining them afterward.
Services
Real Estate Sales Property Marketing Buyer Representation Market Analysis Home Valuation Land Transactions Relocation Services Foreclosure Assistance
Details
  • Year established: 2014
Highlights and features
  • We are a locally-owned family agency serving Russellville since 2014
  • Our team combines 16+ years of real estate experience with modern tools
  • All agents are licensed Realtors committed to ethical standards
  • We provide personalized market analysis and strategic pricing guidance
  • Specializing in Northwest Alabama's unique real estate market conditions
Associations and certifications
  • National Association of Realtors
What people say
Experienced professionals Local market expertise Personalized guidance
Services
Real Estate Sales
Our dedicated sales specialists create customized marketing strategies for residential properties. We leverage professional photography, virtual tours, and targeted online campaigns to maximize property exposure. With expert pricing guidance and negotiation skills, we help homeowners achieve optimal returns while streamlining the transaction process through coordinated inspections and closing preparations.
Buyer Representation
We guide buyers through every step of property acquisition, from mortgage pre-approval assistance to final inspection. Our agents provide comprehensive market analysis to identify suitable properties within budget parameters. With in-depth knowledge of local neighborhoods and development trends, we offer strategic negotiation support to secure favorable terms while protecting buyer interests throughout the contract process.
Market Analysis
Our comparative market analysis utilizes recent sales data, current listings, and market trends to determine accurate pricing. This data-driven approach considers property condition, location advantages, and competitive positioning to optimize selling potential while maintaining realistic expectations for both buyers and sellers.
Property Valuation
We provide detailed home valuation services combining automated pricing tools with professional agent insights. This comprehensive assessment considers structural condition, square footage calculations, and amenities comparison to establish fair market value for listing purposes or pre-sale planning.
Land Transactions
Specialized services for vacant land and acreage sales include zoning verification, boundary clarification, and development potential assessment. Our team understands unique challenges in marketing parcels for residential, agricultural, or investment purposes, offering tailored marketing strategies and buyer outreach specifically for land properties.
People
Terry Prince
Broker/Owner
With decades of local real estate experience, Terry Prince provides strategic leadership and transaction expertise. Committed to ethical practices and community service.
Jason Davis
Associate Broker/Owner
Bringing extensive market knowledge, Jason Davis specializes in property valuation and client relationship management for residential transactions in Franklin County.
Sarah Petree Terry
Associate Broker/Owner
Sarah focuses on client education and smooth transaction coordination, offering personalized support through every stage of buying or selling property.
Dan Terry
Realtor/Owner
Dan Terry combines digital marketing expertise with traditional real estate practices to maximize property exposure and buyer outreach.
Questions
How should I prepare my house before selling it?
Ensure HVAC, plumbing, and electrical systems function properly. Clean and declutter all rooms to present optimal condition without visible damage.
Should I order a home inspection before selling?
Pre-sale inspections help identify potential issues early, allowing repairs before listing to potentially increase property value.
How long does selling a home typically take?
Average 4-6 weeks, but market conditions and property readiness significantly impact timelines.
What factors determine my home's selling price?
Neighborhood comparables, property condition, required repairs, and current market supply-demand dynamics primarily influence pricing.
Are real estate prices negotiable?
Yes, most aspects is negotiable. Market saturation and competing offers determine negotiation flexibility.
Should I sell before buying a new home?
Depends on financial situation. Selling first provides equity but requires temporary housing solutions.
Reviews (1)
Beverly Atkins
Jul 29, 2019 Report
Laura was so patient and found several properties for me to see. She helped me find just what I needed! An excellent company; just like family.