Business Details
24 Years
experience
Healthcare Branding and Marketing Strategy Experts
Springboard Strategy Brand is a healthcare branding agency with over 23 years of experience partnering with healthcare organizations to drive growth through innovative brand positioning and alignment. Our team has completed nearly 200 client engagements, delivering strategic solutions that navigate industry changes and create platforms for success. We specialize in healthcare brand strategy, hospital branding, advertising, integrated marketing, and internal communications. Our process begins with strategic brand positioning, identifying unique differentiators, and aligning organizational culture to support brand messaging.With a leadership team possessing over 50 years of combined healthcare marketing expertise, we provide data-driven insights and award-winning campaigns tailored to client needs. Our clients consistently report energized brand adoption, successful program launches, and measurable market share growth. We maintain transparency through detailed reporting and continuous campaign optimization, ensuring every strategy delivers tangible results. Our thought leadership is recognized nationally, including induction into the Hospital Marketing National Hall of Fame and Agency Vanguard Awards for innovation in patient communications.
Services
Healthcare Brand Strategy
Hospital Branding
Advertising & Integrated Marketing
Brand Audit Strategy
Internal Communications
Details
- Year established: 2002
Highlights and features
- We have 23 years of specialized healthcare branding experience with nearly 200 client engagements
- Our leadership team includes Hospital Marketing Hall of Fame inductees and Agency Vanguard Award winners
- We implement a proprietary Brand EKG tool for competitive market analysis
- Our process combines strategic positioning with operational alignment for brand success
- We provide detailed reporting with measurable ROI tracking for all campaigns
What people say
Energized brand adoption
Successful program launches
Award-winning creative
Data-driven insights
Measurable growth
Services
Healthcare Brand Strategy
Our healthcare brand strategy services help organizations establish clear market positioning through comprehensive research, competitive analysis, and brand architecture planning. We identify unique differentiators and develop positioning statements that align with organizational goals. Our approach combines strategic planning with operational alignment to ensure brand success across all touchpoints.
Hospital Branding
We create impactful hospital branding solutions that build trust and drive patient engagement through market research, brand identity development, and strategic messaging. Our Brand EKG tool measures brand health against key metrics while our implementation process ensures consistent brand execution across all communication channels and service lines.
Advertising & Integrated Marketing
Our integrated marketing services combine digital and traditional media strategies to deliver cohesive brand messaging across multiple platforms. We develop data-driven campaigns that align with brand positioning, using performance metrics to optimize targeting and media placement for maximum campaign effectiveness and ROI.
Brand Audit Strategy
Our comprehensive brand audit services evaluate brand strategy, positioning, and creative execution through competitive analysis, audience research, and communication audits. We provide detailed reporting with actionable recommendations to enhance brand performance and track ROI through customized measurement frameworks.
Internal Communications
We develop internal communication strategies that align organizational culture with brand messaging through employee perception surveys, brand ambassador programs, and leadership training initiatives. Our approach ensures staff understand and embody brand values to improve patient satisfaction and service delivery.
People
Rob Rosenberg
Founder & CEO
Founder of Springboard Strategy Brand in 2002, Rob is a healthcare marketing thought leader with extensive experience in brand development and social media. Inducted into the Hospital Marketing National Hall of Fame in 2019.
Mike Chapman
President
President with over a dozen years of healthcare marketing experience, Mike oversees client accounts and leads award-winning campaigns. Recognized as a 2023 Agency Vanguard Award winner for innovation in patient communications.
Kenny Snowball
Creative Director
Creative Director with 20+ years of branding experience, Kenny leads design initiatives for healthcare clients including Johnson & Johnson and Cincinnati Children's Hospital, specializing in visualization and storytelling for brand development.
Martha McShea-Davis
Business Manager
Business Manager with over ten years of experience handling financial operations and office management, Martha maintains daily accounting functions and supports the marketing team with project coordination and client communications.
Questions
What healthcare branding services do you offer?
We provide comprehensive healthcare branding services including brand strategy, hospital branding, integrated marketing campaigns, brand audits, and internal communications programs tailored to healthcare organizations.
How does your healthcare brand strategy process work?
Our process begins with strategic positioning, identifying brand differentiators, aligning organizational culture, and implementing data-driven campaigns to improve market share and patient engagement.
What experience do you have in healthcare marketing?
With over 23 years of experience and nearly 200 healthcare client engagements, our team includes Hospital Marketing Hall of Fame inductees and Agency Vanguard Award winners.
Which geographic areas do you serve?
We serve healthcare organizations nationwide, with experience working with clients across the United States on brand strategy and marketing initiatives.
What sets you apart from other healthcare branding agencies?
Our proprietary Brand EKG tool, combined with our 23+ years of healthcare-specific expertise and proven track record of award-winning campaigns, delivers measurable ROI for clients.
