Fitness by Design

Business Details

37 Years

experience

Your Premier Personal Training Destination in Indianapolis

Fitness by Design has been dedicated to transforming lives through personalized fitness solutions since 1989. Founded by Rob Hudson and expanded with his wife Lisa, our Indianapolis-based facility offers expert personal training, small group sessions, and customized programs tailored to individuals of all ages and fitness levels. Unlike traditional gyms, we prioritize one-on-one coaching over memberships, ensuring clients receive focused attention and accountability. Our state-of-the-art equipment from industry leaders like Life Fitness and Nautilus complements our certified trainers' expertise in strength training, cardio, functional fitness, and sports performance. We emphasize holistic wellness through additional services like nutrition counseling, physical therapy, and onsite spa treatments, creating a comprehensive approach to health.

With over 35 years of experience and a team boasting 150+ combined years, we combine proven methodologies with cutting-edge techniques to deliver measurable results. Our non-judgmental environment fosters personal growth, whether clients seek weight loss, muscle gain, or improved mobility. Flexible payment options and no long-term contracts reflect our commitment to accessible, client-centered fitness. Recognized with the 2018 MINDBODY Visionary Award, we continue to innovate while maintaining our core mission: helping individuals achieve their fullest potential through customized, science-backed training programs.

Services

Personal Training Small Group Training Nutrition Counseling Physical Therapy Massage Services

Details

Year established: 1989

Highlights and features

We offer 35+ years of fitness expertise with certified professional trainers
No long-term contracts or membership fees required
Customized workout plans tailored to individual goals and abilities
Onsite amenities including nutrition counseling and physical therapy
Flexible payment options for monthly or package-based training

Associations and certifications

MINDBODY Visionary Award

What people say

Quality workouts Great training Kick a## workout Personalized plans Flexible payment

Website

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Services

Personal Training

Customized fitness programs developed by certified trainers through initial consultations and ongoing assessments. Sessions focus on strength training, cardio, and functional fitness tailored to individual goals. Expert guidance ensures proper form and progression for optimal results.

Small Group Training

Interactive sessions combining social motivation with professional instruction for 2-6 participants. Programs balance cardiovascular conditioning, strength development, and flexibility training while maintaining personalized attention within a group setting.

Nutrition Counseling

Personalized nutrition plans created by certified specialists to complement fitness goals. Includes initial 90-minute consultation, ongoing accountability sessions, and educational resources for sustainable lifestyle changes and improved athletic performance.

Physical Therapy

Specialized care provided by licensed therapists for injury recovery and mobility improvement. Focuses on women's health, pelvic floor therapy, and postpartum/post-cancer rehabilitation through targeted treatment plans.

Massage Therapy

Professional therapeutic treatments to enhance recovery and reduce muscle tension. Services include deep tissue work, sports-specific massage, and relaxation therapies performed by licensed practitioners using customized techniques.

People

Rob Hudson

Owner/Personal Trainer

Founder with 35+ years experience in fitness training. Developed the facility's personalized approach to training and maintains active involvement in client programs and staff development.

Lisa Hudson

Owner/Manager/Personal Trainer

Co-owner managing daily operations while providing personal training. Combines business leadership with hands-on client interaction to maintain service quality and facility standards.

Kara Paris

Nutrition Counselor

Certified specialist in personalized dietary planning. Offers comprehensive nutrition programs with ongoing support to help clients achieve health goals through proper nutrition and lifestyle changes.

Drew Conley

Certified Personal Trainer

Specializes in youth fitness and athletic performance training. Brings expertise in developing age-appropriate programs that build foundational skills and sports-specific capabilities.

Camille Fenwick

Physical Therapist

Licensed specialist in women's health and pelvic floor therapy. Provides targeted rehabilitation services for postpartum recovery and cancer treatment support within the facility.

Questions

What services does Fitness by Design offer?

We provide personal training, small group sessions, nutrition counseling, physical therapy, and onsite spa services including massage therapy and aesthetic treatments.

Do you require membership fees?

No, we operate without memberships or long-term contracts. Clients pay only for the training sessions and services they use.

What fitness levels do you accommodate?

Our programs serve all levels from beginners to athletes, with customized workouts for youth, adults, and seniors.

Are nutrition services available?

Yes, our certified nutrition counselor offers personalized dietary plans and ongoing support to complement fitness goals.

What equipment is available?

We feature top-brand equipment from Life Fitness, Nautilus, and Concept II for comprehensive strength, cardio, and functional training.

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Reviews (6)

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Chrissy A.

Aug 28, 2020 Report

I had purchased an auction basket from a fundraiser I felt this was as just what I needed to get my MOJO back. So I set up my Consultation and first 30 minute work w Tyler. I filled out my online paperwork and went on in. My energy and motivation level is not much but Tyler talked to me got to know what I was looking for and my goals. I let him know my realistic exercise levels and he was more than happy to work w me in those. So we did some exercises and he promised to keep in touch until I have my next appt which I think I am going to schedule in 30 days. I have to say he was great and

Scott S.

Apr 10, 2020 Report

I am so glad my personal training hasn't stopped during the Covid shutdown. For the past year I've done two 1/2 hour sessions per week at Fitness by Design. The gym is remarkably well-equipped, spacious and well-run. The trainers are as good as any I've had at various gyms and better than most. Training sessions cost no more than other gyms, with no monthly fee. My trainer, Adam Shadwick, was always prepared with a new workout so that I got the most out of my training time. He challenges and encourages me in just the right mix. Although I strive for aerobic and strength

Richard Y.

Feb 25, 2020 Report

I had been meaning to write this review, but am finally getting around to it. I cannot say enough good things about Fitness by Design.

First, a little background. Last year, I was in town and tried to make an appointment. To make a long story short, I never received a response. I was disappointed and made that known. However, I got the loveliest call from Lisa and she told me the next time I was in town, to come back on the house for a PT session. I finally was able to take advantage of that and had a wonderful session. First off, the facility is magnificent. It's huge, it has

Greg A.

Nov 06, 2018 Report

I have been working with Judi at FBD for about a year and feel better at 49 than I have in years. She and the whole staff at FBD are welcoming and positive. Trainers meet you where you are and workouts are designed around your personal goals and objectives. My wife, who was very skeptical of working with a trainer, has recently joined and is really enjoying herself. I'd recommend FBD for folks who are looking to work hard, be held accountable, and do it all in a friendly and supportive environment.

Nikki M.

Oct 22, 2018 Report

I wouldn't consider myself as a beginner to the gym - but after how sore I feel after my training session with Rob this past weekend you'd think I was! Rob is an excellent trainer - creating effective, challenging workouts that can be done in 30 minutes. He understands the importance of form in regards to safety, but also knows how certain placement can affect which muscles your movement targets. I felt challenged and encouraged to push further and work through each set. A friend of mine has a session with him weekly and her attitude towards what type of workouts she should be doing has

Scott R.

May 08, 2015 Report

I am picky when it comes to spending my money, so even before I signed up at FBD I looked around at a lot of different places. When I went in there, I felt more at ease than any gym. They weren't pushy and were really friendly (one trainer who I don't even work out with still remembers my name). They have not BS'ed me in any way to get me to sign up for more sessions, I genuinely want to keep going to reach my goals. They will talk with you beforehand and discuss what you want to accomplish and literally design a workout based on what you tell them. If you want to go in and get