It is very simple. We combine our expertise in market research and understanding consumers and the marketplace with your brand expertise to provide focused recommendations for improving your business performance. Insights grounded in consumer behaviors, wants and needs lead to sustainable growth through branding, marketing strategies and tactical initiatives.
Trajectory Insights came highly recommended from a company that we engaged to develop a value proposition for all three of our brands. They provided the consumer insights that helped the team develop an actionable business strategy. They bring a collaborative process, taking a 360 view that included not only the consumer, but incorporated the WellBiz internal team, franchisees and their unit team members.
Trajectory Insights came highly recommended from a company that we engaged to develop a value proposition for all three of our brands. They provided the consumer insights that helped the team develop an actionable business strategy. They bring a collaborative process, taking a 360 view that included not only the consumer, but incorporated the WellBiz internal team, franchisees and their unit team members.
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About Us
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Rob Siegal is a consumer insights expert, with over 25 years of experience in the field. Nothing makes him happier professionally than getting his hands dirty with data to help his clients achieve success. He has developed customizable research products for Trajectory Insights that solve the unique issues facing businesses today.
Experience
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To be frank, when I first engaged Trajectory Insights, my expectations were minimal - accuracy, sound analysis, and reliable data. What I soon learned is that Rob has a set of rare gifts that allow him to find the rich, hidden stories in data. He cleverly and tirelessly seeks what is important and meaningful, which is transformative.
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