Business Details
Your Trusted Marketing Strategy Partner in Austin, TX
As a seasoned marketing strategist with over 30 years of experience, I founded Janice Hostager to help small businesses and nonprofits overcome marketing challenges through proven, customized strategies. My career spans work with Fortune 500 companies, startups, and nonprofits, where I've developed expertise in aligning marketing efforts with business goals. The Trail to the Sale framework, born from my own entrepreneurial struggles, provides a clear roadmap for clients to transform chaotic marketing efforts into focused, results-driven systems.With a commitment to accessibility, I offer Fractional CMO services that deliver expert guidance without the overhead of traditional agencies. My team and I prioritize client success through data-driven insights, personalized implementation support, and a focus on sustainable growth strategies that adapt to evolving market conditions.
Services
Marketing Strategy
Fractional CMO
Brand Development
SEO Optimization
Email Marketing
Highlights and features
- 30+ years of marketing experience across diverse business sizes and industries
- Proprietary Trail to the Sale framework for actionable marketing strategies
- Fractional CMO services providing expert access without agency overhead
- Proven track record of growing email lists by 264% for nonprofit clients
- Client-focused approach with personalized implementation support and check-ins
Associations and certifications
- American Advertising Federation Silver Medal Award
What people say
Transformed our marketing focus
Grew email list by 264%
Creative options and flexibility
Clear roadmap to growth
Personalized implementation support
Services
Marketing Strategy
Develop customized marketing frameworks that align business goals with actionable strategies. Our approach combines competitive analysis, audience research, and data-driven insights to create clear roadmaps for sustainable growth. Clients receive tailored recommendations for messaging, channel selection, and performance measurement that adapt to their unique business needs and market conditions.
Fractional CMO
Access executive marketing leadership without full-time costs. Our Fractional CMO service provides strategic oversight, implementation guidance, and performance optimization tailored to your business stage and budget. We combine high-level expertise with hands-on support to build marketing systems that deliver measurable results while fitting your operational capacity.
Brand Development
Create compelling brand identities that resonate with target audiences. We help businesses define their unique value propositions, develop consistent messaging frameworks, and establish visual identities that communicate their core values effectively. Our approach ensures brands connect emotionally with customers while maintaining strategic alignment with business objectives.
SEO Optimization
Improve organic search performance through comprehensive website optimization. Our approach combines technical audits, keyword research, and content strategy to enhance search engine visibility. We focus on creating user-friendly experiences that align with search algorithms while delivering relevant content to target audiences across digital platforms.
Email Marketing
Build targeted email campaigns that nurture leads and retain customers. We develop segmentation strategies, create engaging content frameworks, and implement automation systems to maximize email effectiveness. Our data-driven approach ensures measurable ROI through improved open rates, click-through rates, and conversion metrics.
People
Janice Hostager
Marketing Strategist & Fractional CMO
With 30+ years of marketing experience, Janice helps small businesses and nonprofits develop effective marketing strategies. She created the Trail to the Sale framework after overcoming her own entrepreneurial challenges and hosts the My Weekly Marketing podcast to share practical insights with business owners.
Questions
What makes your marketing strategy approach different?
Our Trail to the Sale framework provides a structured yet flexible approach that focuses on your unique business needs rather than generic tactics. We emphasize strategic alignment over random marketing activities.
How do you work with small business owners?
We offer personalized strategy sessions, customized implementation plans, and ongoing support through check-ins. Our approach adapts to your preferred level of involvement, whether you want guidance or hands-on assistance.
What results can I expect from your services?
Clients typically see improved marketing focus, better audience engagement, and measurable growth. Specific outcomes depend on your starting point and implementation efforts, but we provide clear progress tracking throughout our engagement.
How do you handle implementation support?
We offer flexible implementation options - from DIY guidance with weekly check-ins to full team support. Our approach ensures you get the right level of assistance based on your capabilities and business needs.
What industries do you work with?
We work with diverse businesses including startups, nonprofits, and small to mid-sized companies across various sectors, adapting our proven frameworks to each industry's unique requirements and market conditions.
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