Business Details
47 Years
experience
Your Trusted Strategic Communications Partner in Lansing, MI
Founded in 1979, Marketing Resource Group has built a sterling reputation as a full-service strategic communications firm. Our expertise spans public relations, digital media, issue advocacy, and survey research, serving clients in both public and private sectors. We prioritize personal relationships, professionalism, and teamwork to deliver measurable results. As a certified Women-Owned Small Business (WOSB), we combine nearly four decades of experience with a commitment to exceeding client expectations. Our teams deep knowledge of Michigans political landscape and media dynamics ensures tailored strategies that resonate with target audiences.From crisis communications to legislative advocacy, we provide comprehensive solutions grounded in data-driven insights. Our creative services, including website development and graphic design, enhance brand visibility across platforms. With a focus on integrity and collaboration, we remain dedicated to advancing client objectives through innovative communication strategies. Our track record of success reflects our belief that delivering results is the ultimate measure of value. We continue to evolve with industry trends while maintaining the personalized approach that defines our firm.
Services
Public Relations
Digital & Social Media
Issue Advocacy
Survey Research
Creative Services
Details
- Year established: 1979
Highlights and features
- We offer 40+ years of experience in strategic communications and public affairs.
- Our team provides personalized service rooted in deep Michigan political expertise.
- We combine data-driven survey research with creative digital marketing solutions.
- As a certified WOSB, we bring diverse perspectives to every client engagement.
- Our crisis communications and legislative advocacy track record demonstrates proven results.
Associations and certifications
- Women-Owned Small Business (WOSB) Federal Contract Program
Services
Public Relations
Our public relations services help clients navigate complex media landscapes through strategic messaging and crisis communications. We develop tailored media coaching programs and audience analytics to enhance public perception. With decades of experience in Michigan politics, we build stakeholder relationships that strengthen brand credibility and ensure consistent, impactful communication.
Digital & Social Media
We create comprehensive digital strategies that integrate social media management, email campaigns, and website optimization. Our team designs engaging content across platforms while ensuring technical excellence in web development. From targeted advertising to video production, we deliver cohesive brand experiences that drive audience engagement and measurable ROI for modern businesses.
Issue Advocacy
Our issue advocacy services combine legislative expertise with grassroots mobilization strategies. We develop policy campaigns that include coalition building, fundraising initiatives, and political engagement programs. With deep knowledge of Michigan's legislative processes, we help organizations advance their policy goals through strategic advocacy and targeted communications.
Survey Research
As Michigan's leading public opinion research firm, we conduct comprehensive survey research and issue polling. Our services include questionnaire design, data collection, and trend analysis spanning four decades of political and economic trends. We provide actionable insights through real-time analytics that inform communication strategies and policy decisions.
Creative Services
Our creative team delivers visual communication solutions including graphic design, website development, and video production. We create cohesive brand identities through custom-designed materials and digital assets. From print collateral to online campaigns, our services ensure consistent brand messaging across all platforms while maintaining technical excellence in digital implementations.
People
Jenell Leonard
President/CEO
Jenell Leonard leads MRG with extensive public affairs experience, including her role as former commissioner of the Michigan Film & Digital Media Office. She transitioned from Vice President to sole owner, bringing strategic vision to client relationships and company operations.
Chelsea Yi
VP/COO
Chelsea Yi manages public relations operations and client deliverables while coordinating community outreach initiatives. Her expertise in digital media management and workflow optimization ensures efficient execution of client campaigns and strategic communications.
Lucy Goldstein
Director of Public Affairs
Lucy Goldstein leverages her Michigan House of Representatives experience to lead public affairs strategies. She specializes in government relations and legislative advocacy, providing clients with insider knowledge of state political processes and policy development.
Emily VanCamp
Director of Creative Services
Emily VanCamp oversees creative operations including web development, graphic design, and brand messaging. She creates visually compelling materials that maintain consistent brand identity across digital and print platforms for diverse client needs.
Aidan Nelson
Communications Coordinator
Aidan Nelson supports clients with survey analysis, digital strategy development, and public-facing materials creation. His expertise in copywriting and client relationship management contributes to comprehensive communications solutions and data-driven campaign execution.
Questions
What services does Marketing Resource Group offer?
We provide public relations, digital marketing, issue advocacy, survey research, and creative services including web development and graphic design.
How does MRG handle crisis communications?
Our team offers strategic crisis communications planning and media coaching to protect and enhance client reputations during challenging situations.
Do you work with out-of-state clients?
While based in Michigan, we serve clients nationwide through our digital capabilities and strategic partnerships.
What makes MRG different from other agencies?
Our combination of Michigan political expertise, 40+ years of experience, and certified woman-owned status provides unique value to clients.
How do you measure campaign success?
We use data-driven metrics including media impressions, audience engagement analytics, and survey research to evaluate and optimize our campaigns.
Reviews (3)
Louis Kraus
Mar 28, 2021
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Marketing Resource Group, LLC ("MRG") is a premier public affairs company operating in the state of Michigan. The employees possess the highest levels of client commitment, adaptation to changing priorities, flawless work product, and prompt responsiveness to pressing concerns under stressful circumstances. In addition, the management structure creates a culture of excellence and accountability.
Deborah Burza
Mar 21, 2021
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Positive:Professionalism,Quality
MRG has helped our company with public affairs matters for many years, and has excelled in providing quality PR support . We rely on MRG's knowledge and combined experience to strategically enhance our public affairs program and make constant improvements. Highly recommend MRG!
MRG has helped our company with public affairs matters for many years, and has excelled in providing quality PR support . We rely on MRG's knowledge and combined experience to strategically enhance our public affairs program and make constant improvements. Highly recommend MRG!
Jessica Hunter
Mar 15, 2021
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MRG is a wonderful company to work with. The owner and the staff are professional, diligent, detail oriented, personable, knowledgeable, and all around great people. If you have PR needs big or small MRG can help. They have the resources and collective knowledge to tackle projects with precision and care. I honestly cannot say enough good things about this company.
