Business Details
30 Years
experience
Your Partner for As Seen On TV Product Development
Since 1996, we have established ourselves as a leader in the Direct Response Television industry, driven by a mission to create innovative, eco-friendly products that simplify everyday tasks. Our vertically integrated network ensures seamless product development from concept to global market, supported by a seasoned leadership team with over a century of combined experience. We prioritize market research-driven innovation, diversity and inclusion initiatives, and sustainable practices while maintaining formidable buying power through strategic partnerships. With operations in the U.S. and manufacturing in China, we deliver retail-ready solutions to major retailers worldwide.Our portfolio includes iconic products like Riddex Pest Deterrents and Big Top Cupcake Silicone Bakeware, backed by hundreds of patents and a commitment to transforming ideas into market successes. We foster a collaborative workplace focused on affordability, effectiveness, and environmental responsibility.
Services
Product Development
Brand Development
Market Research
Retail Solutions
Global Distribution
Details
- Year established: 1996
Highlights and features
- We offer 28 years of expertise in As Seen On TV product development
- Our global distribution network reaches major retailers worldwide
- We provide end-to-end solutions from concept to market launch
- Our market research ensures products meet real consumer demands
- We maintain WBENC certification for women-owned business excellence
Associations and certifications
- WBENC Certified
What people say
Game-changer
Attention to detail
Passion for excellence
Services
Product Development
Our product development process combines market research with global sourcing to transform ideas into market-ready consumer goods. We handle engineering, design, and manufacturing oversight while maintaining quality control standards. Clients benefit from our established relationships with retailers and direct response channels across multiple continents.
Brand Development
We create comprehensive brand identities and marketing strategies tailored to direct response television audiences. Our approach integrates product positioning, advertising campaigns, and retail partnerships to maximize market penetration and consumer engagement for new products.
Market Research
Our market research drives product development decisions through consumer behavior analysis and trend forecasting. We identify emerging needs in the As Seen On TV market to ensure new products align with current demands while maintaining competitive pricing structures.
Global Distribution
We manage international logistics networks to deliver products to retailers and consumers worldwide. Our established supply chain infrastructure ensures timely delivery through multiple sales channels including retail stores, catalogs, and online platforms.
Retail Solutions
Our retail-ready solutions prepare products for immediate shelf placement through packaging design, merchandising strategies, and retailer relationship management. We ensure products meet retail requirements while maintaining brand consistency across all sales channels.
People
Laurie Braden
Founder and CEO
Laurie Braden founded Global TV Concepts in 1996, leading the company's growth into a direct response industry leader. Her vision focuses on innovation, sustainability, and empowering women entrepreneurs while maintaining global product development expertise.
Questions
How does Global TV Concepts develop new products?
We identify market trends through research, collaborate with inventors, refine concepts using engineering expertise, and launch products through our established distribution network.
Can I submit my product idea to Global TV Concepts?
Yes, we welcome all product ideas from inventors and entrepreneurs. Contact us through our website or phone number to discuss potential partnerships.
What geographic markets do you serve?
We operate globally with offices in the U.S., manufacturing in China, and distribution networks reaching Europe, Asia Pacific, and worldwide retailers.
Are your products environmentally friendly?
Yes, we prioritize eco-conscious practices in product development, creating sustainable solutions that reduce environmental impact while maintaining functionality.
What industries do you work with?
We focus on household goods, personal care, and lifestyle products for the As Seen On TV market, with experience across multiple consumer product categories.
