Business Details
Innovative Healthcare Marketing Solutions in Chapel Hill, NC
Founded over four decades ago, we have established ourselves as pioneers in healthcare marketing, consistently introducing innovative strategies that redefine industry standards. Our agency was the first to advocate for digital physician relations, develop online patient communities, and create crisis communication playbooks for health systems. With a team of 20 dedicated professionals, we focus on delivering transformative campaigns that align with our clients' missions to improve public health.Our expertise spans healthcare branding, content marketing, and digital engagement, supported by strategic partnerships that extend our national influence. We prioritize measurable outcomes, combining creative excellence with data-driven insights to enhance client success. Our culture emphasizes continuous learning, collaboration, and a commitment to excellence, ensuring we remain at the forefront of healthcare marketing innovation.
Services
Content Marketing
Patient Storytelling
Physician Relations
Physician Video
Agency Services
Digital Engagement
Healthcare Branding
Crisis Communications
Highlights and features
- We have over 40 years of experience pioneering healthcare marketing innovations.
- Our team developed the first digital physician relations strategies for health systems.
- We deliver measurable results through data-driven content marketing and branding.
- Our national network extends our clients' reach and influence in healthcare.
- We combine creative excellence with strategic insights to solve complex challenges.
Services
Content Marketing
Our content marketing services create impactful narratives that drive engagement and thought leadership. We develop multi-platform content from single leadership sessions, including videos, podcasts, and written materials. Clients like Renown Health and Signature Healthcare have seen measurable growth in patient volume and brand recognition through our strategic campaigns.
Patient Storytelling
We produce documentary-quality patient videos that humanize healthcare brands and foster trust. These stories are leveraged across digital platforms to connect with prospective patients and providers. Our 'Patients In Focus' platform has enhanced referral rates and online engagement for hospitals nationwide through authentic, shareable content.
Physician Relations
Our digital physician relations programs integrate social media and online communities to strengthen professional networks. We help hospitals like MD Anderson and Tufts Medical Center build referral pipelines through targeted content dissemination and engagement strategies that align with modern physician communication preferences.
Physician Video
We create high-quality physician videos that improve search rankings and patient engagement. Our 'Physicians In Focus' service produces professional videos that differentiate providers, enhance retention, and expand digital reach. Clients report increased website traffic and improved physician recruitment outcomes from these campaigns.
Agency Services
Our comprehensive agency services include branding, strategy development, and digital campaign execution. We help healthcare organizations refine their identity, create cohesive messaging, and implement integrated marketing plans that drive measurable business results through both traditional and digital channels.
People
Dan Dunlop
Principal
Recognized expert in healthcare marketing with extensive experience in digital strategy and physician relations. Published in leading industry publications and frequent speaker at healthcare conferences.
Paige Zinn
Team Member
Marketing professional specializing in healthcare communications and content development. Collaborates on client campaigns to deliver innovative marketing solutions.
Questions
What healthcare marketing services do you specialize in?
We specialize in content marketing, patient storytelling, physician relations, physician video production, and comprehensive branding strategies tailored to healthcare organizations.
How do you help healthcare organizations improve patient engagement?
We create authentic patient storytelling content and digital engagement strategies that build trust and foster meaningful connections between providers and patients.
Can you explain your content marketing process?
Our process involves one-on-one sessions with leadership to develop multi-format content, including videos, podcasts, and written materials, optimized for maximum reach and impact.
What makes your physician relations approach unique?
We integrate digital tools and social platforms with traditional methods to create modern physician engagement strategies that drive referrals and professional collaboration.
How do your physician videos benefit healthcare providers?
Our videos improve search rankings, enhance provider visibility, and create emotional connections with potential patients while supporting physician retention efforts.
How can I start working with your agency?
Contact us at 919-929-0225 or through our website to schedule a consultation with Dan Dunlop or a team member to discuss your marketing goals.
Videos
