Business Details
9 Years
experience
Trusted EdTech Copywriting Services
Words on a Mission is a specialized copywriting agency dedicated to empowering edtech companies through research-backed, customer-centric content. Founded by Words on a Mission, a former educator and district leader with 15 years of experience in curriculum development and product selection for large-scale educational contracts, the business combines deep industry knowledge with data-driven marketing strategies. Our process begins with comprehensive customer research to understand audience pain points and communication preferences, ensuring every word of copy resonates authentically. We specialize in crafting high-converting email sequences, websites, and landing pages that guide prospects through the buyer journeyfrom initial engagement to long-term loyalty.With a proven track record of delivering 20%+ conversion increases and email campaigns achieving 57% open rates, we focus on translating technical edtech solutions into relatable language that speaks directly to educators and administrators. Our commitment to quality is underscored by formal credentials including Columbia University academics and advanced copywriting certifications, while our social impact initiatives demonstrate corporate responsibility through educational philanthropy.
Services
Email Marketing
Website Copywriting
Landing Pages
VIP Day Projects
Consulting
Details
- Year established: 2017
Highlights and features
- 15 years of education sector experience including $24M contract product selection for NYC Department of Education
- Research-driven process validated by 57% email open rates and 20%+ conversion increases
- Former educators translate technical edtech features into classroom-relevant benefits
- Proven track record with clients like SMART Technologies and Newsela
- Combines Columbia University academics with advanced copywriting certifications
What people say
20% more conversions
Best-performing campaign
Reliable and responsive
Educator perspective
Fun to work with
Services
Email Marketing
Develop strategic email sequences that nurture leads and drive conversions. Our research-backed approach combines behavioral insights with educational expertise to create personalized content that resonates with educators and administrators. Clients have achieved 57% open rates and 12.7% click-through rates2-3x industry averageswhile reducing subscriber churn through targeted messaging that addresses specific pain points in educational technology adoption.
Website Copywriting
Craft compelling website narratives that convert visitors into customers. By analyzing user behavior and conducting stakeholder interviews, we create content that aligns with educator priorities while maintaining brand voice. Our rebranding work for JumpRope resulted in a website that better reflected customer language, with the CEO noting 'the voice of the customer' coming through clearly in the final product, leading to increased demo requests and improved user engagement metrics.
Landing Pages
Design high-conversion landing pages optimized for edtech product demonstrations. Using A/B testing and heat mapping analysis, we create focused content that addresses procurement decision-makers' specific concerns. Our work for EDTECH WEEK produced the client's highest-performing campaign, with dramatically improved open and click-through rates that helped reestablish the conference's market position following pandemic disruptions.
VIP Day Projects
Deliver rapid-turnaround copywriting solutions for urgent marketing needs. This service provides access to specialized expertise for smaller projects like email revisions or landing page optimizations. Clients benefit from focused attention during half-day or full-day engagements that maintain quality while accelerating time-to-market for critical campaigns and product updates.
Research & Strategy
Conduct in-depth market research to inform content strategy. Through customer interviews and data analysis, we identify communication patterns and decision-making criteria within educational institutions. This foundational work includes creating research decks that uncover 'copywriting gold' directly from customer feedback, ensuring all marketing materials address real-world implementation challenges faced by teachers and administrators.
People
Erika Dunham
Founder & Lead Copywriter
Former NYC educator and district leader with 15 years in curriculum development. Holds Columbia University degrees and advanced copywriting certifications. Specializes in translating edtech solutions into educator-friendly language through research-driven content strategies that deliver measurable business results.
Questions
What edtech copywriting services do you offer?
We specialize in email marketing sequences, website content, landing pages, and targeted copywriting projects that convert educators and administrators into customers.
How does your research process improve copy effectiveness?
We conduct stakeholder interviews and customer surveys to understand decision-making criteria, ensuring content addresses real-world implementation challenges faced by educational institutions.
What results can we expect from your services?
Clients typically see 20%+ conversion increases, with email campaigns achieving 57% open rates and 12.7% click-through rates—2-3x industry averages.
Do you work with international edtech companies?
While based in New York, we serve edtech clients globally through virtual collaboration tools and deep understanding of educational systems worldwide.
How do you ensure content aligns with our brand voice?
We conduct comprehensive brand audits and develop style guides to maintain consistency while creating research-backed content that resonates with target audiences.
