Business Details
35 Years
experience
B2B Marketing Services for Manufacturing Leaders
Arnesen Marketing Communications has been a trusted partner in B2B marketing for over three decades. Founded in 1991, our firm combines deep industry expertise with innovative strategies to serve global manufacturing technology leaders. Our team of certified communications planners brings decades of experience in media relations, technical writing, and digital marketing to create compelling campaigns that drive measurable results. We specialize in translating complex technical information into accessible content that resonates with decision-makers in aerospace, automotive, and medical industries.With long-standing relationships in industrial media and a proven track record of delivering ROI-focused solutions, we help clients maintain competitive advantage through strategic brand positioning and targeted lead generation. Our commitment to client success is demonstrated through 30+ year partnerships with industry leaders and a portfolio of award-winning campaigns that consistently deliver business growth.
Services
Focused Ad Creative
Sales Literature
Lead Generation
Lead Tracking
Client Publications
Media Planning
Content Creation
Press Relations
Website Design
Video Scripting
Details
- Year established: 1991
Highlights and features
- We offer 30+ years of specialized experience in industrial marketing communications
- Our tailored advertising programs deliver traceable, accountable results
- We combine technical writing expertise with modern digital marketing strategies
- Our team maintains long-standing relationships with key industry publications
- We provide cost-effective solutions with measurable ROI for manufacturing clients
Associations and certifications
- Certified communications planner
- Certified Business Communicators
What people say
Most effective press relations firms
Key to reaching new prospects
Essential to sales funnel
High quality press relations
Compelling creative contributions
Services
Focused Ad Creative
Our focused ad creative services develop multi-channel campaigns tailored to manufacturing technology audiences. We transform technical specifications into compelling narratives that resonate with decision-makers. By combining market research with creative strategy, we help clients achieve higher engagement rates and better ROI on their advertising budgets.
Sales Literature
We create persuasive sales literature that converts technical features into customer benefits. Our team develops brochures, case studies, and product guides that support sales teams with professional, authoritative content. This documentation helps clients communicate value propositions effectively to engineering and procurement teams.
Lead Generation
Our lead generation services use digital marketing and website analytics to identify qualified prospects. We implement tracking systems that reveal visitor behavior and provide actionable insights. This approach helps manufacturing clients prioritize sales efforts and shorten their sales cycles through data-driven prospecting.
Media Planning
We develop customized media plans that maximize ROI for industrial marketing budgets. Our expertise in manufacturing media channels ensures optimal placement for client messages. With relationships spanning four decades, we secure premium positions in industry publications that reach target audiences effectively.
Client Publications
Our client publications services create engaging content that showcases technical expertise. We produce articles, case histories, and executive profiles that build brand authority. This content serves dual purposes: educating prospects while reinforcing relationships with existing customers through valuable industry insights.
People
David A. Arnesen
CEO
With decades of experience in industrial marketing, David leads our strategic communications efforts. His background in metalworking journalism and agency work informs our approach to manufacturing technology marketing. He specializes in helping global capital equipment manufacturers establish market presence.
David C. Arnesen
Sales & Marketing
David focuses on data-driven marketing strategies and digital prospecting. He leverages technology to identify market opportunities and develop targeted campaigns. His expertise in social media marketing helps clients build online presence and generate qualified leads through measurable approaches.
Questions
What industries do you specialize in?
We specialize in manufacturing technology sectors including aerospace, automotive, and medical device production. Our expertise extends to industrial equipment manufacturers seeking to expand their market reach.
How do you measure campaign effectiveness?
We use website analytics, lead tracking systems, and sales conversion metrics to evaluate performance. Our reports show which marketing activities generate qualified leads and drive business growth.
Can you help with both digital and traditional marketing?
Yes, we offer integrated marketing solutions combining digital strategies with print media and trade show support. Our approach blends modern techniques with proven traditional methods tailored to manufacturing audiences.
How do you handle technical content?
Our team specializes in translating complex technical information into accessible content. We work closely with engineering teams to ensure accuracy while making material understandable for business decision-makers.
What's your approach to media relations?
We leverage 40+ years of industry relationships to secure strategic media placements. Our approach focuses on building long-term partnerships with publications that reach target manufacturing audiences effectively.
