Business Details
Your Trusted Partner for Strategic PR & Marketing Solutions
Big Idea Company is a strategic public relations and marketing firm dedicated to delivering results-driven campaigns for clients in academic, medical, economic development, and nonprofit sectors. With a team of experts in communications and media, we combine innovative strategies with hands-on implementation to build brands and drive success. Our unique approach prioritizes bold, executable ideas over generic concepts, ensuring clients stand out in competitive markets. As one of the Midwest's most respected independent agencies, we leverage deep regional expertise and a proven track record, including 19 Emmy nominations and 6 wins for client-focused film production. Our media planning utilizes advanced analytics and insider knowledge to maximize campaign effectiveness, while our exclusive client relationships ensure undivided attention.We specialize in crisis communications, brand management, and integrated advertising across traditional and digital platforms. Our commitment to transparency and value-driven service eliminates hidden fees, focusing solely on client growth. With over a decade of experience, we help organizations develop comprehensive marketing plans that adapt to evolving market dynamics. Our team's 25-year legacy in television and radio ratings services provides unparalleled insight into media performance metrics. By blending creativity with data-driven execution, we deliver measurable results that position clients for long-term success.
Services
Brand Building
Public Relations
Advertising
Media Placement
Development Films
Highlights and features
- We have over 15 years of experience in strategic communications and media placement.
- Our team includes a 25-year veteran of Nielsen and Arbitron ratings services.
- We maintain exclusive client relationships, never representing competitors.
- We've earned 6 Emmy Awards for client-focused development films since 2007.
- Our data-driven media planning maximizes campaign effectiveness through advanced analytics.
Services
Brand Building
We develop cohesive brand identities that create lasting market impressions through strategic positioning and consistent messaging. Our approach combines market analysis with creative execution to establish brand authority. Clients benefit from tailored strategies that differentiate them from competitors while maintaining authentic market relevance.
Public Relations
Our comprehensive PR services include media outreach, crisis communications, and press campaign development tailored to regional and national markets. We leverage deep media connections and data-driven strategies to enhance public perception. Clients receive customized plans that align with organizational goals while maintaining message consistency across all platforms.
Advertising
We create strategic advertising campaigns that combine creative excellence with measurable business outcomes across traditional and digital platforms. Our approach focuses on breakthrough concepts that drive engagement while maintaining brand integrity. Clients receive cost-effective solutions that maximize message impact through targeted media placement.
Media Placement
Our data-driven media planning optimizes ad campaign performance using advanced analytics and industry-specific rating systems for maximum ROI. We combine technical expertise with strategic insight to ensure message delivery reaches target audiences effectively. Clients benefit from transparent reporting and continuous campaign optimization.
Development Films
We produce award-winning films for client campaigns with a focus on persuasive storytelling and measurable impact since 2007. Our production process emphasizes unique objectives over formulaic approaches, ensuring each film delivers specific campaign goals. Clients receive high-quality content that maintains original concept integrity through final delivery.
Questions
What industries does Big Idea Company Company specialize in?
We specialize in academic institutions, medical specialties, economic development organizations, and nonprofit clients across the Midwest region.
What sets Big Idea Company Company apart from other marketing agencies?
Our unique combination of Emmy-winning creative production, insider media analytics expertise, and exclusive client representation creates unparalleled strategic advantages.
Do you handle both strategy and execution in-house?
Yes, we develop and produce all electronic work including films, social media, and broadcast content directly in our Mishawaka offices.
How does Big Idea Company Company measure campaign effectiveness?
We use advanced media ratings software and demographic analysis tools to optimize placement and track performance across television, radio, and digital platforms.
Are your marketing plans adaptable to changing market conditions?
Our evidence-based approach creates flexible, integrated plans that evolve with market dynamics while maintaining brand consistency.
Videos
