Business Details
43 Years
experience
Trusted Tax & Accounting Services in Rochester, NY
Established in 1983, Flower City Tax & Accounting has served as a trusted partner for individuals, families, and businesses in Rochester, NY. Founded by Valarie A. Hill to provide personalized service distinct from large firms, the company prioritizes honesty, integrity, and client-focused solutions. Under current owner Penny Belknap, the team combines decades of experience with expertise in tax preparation, bookkeeping, payroll, and business formations. Our commitment to ethical practices and local service ensures clients receive tailored financial guidance. We specialize in navigating complex tax laws, maximizing deductions, and maintaining accurate records to support long-term success. With over 85,300 tax returns prepared, we offer comprehensive services for all 41 U.S. states with income tax requirements.Our office operates six days a week during tax season and provides QuickBooks training, payroll processing, and business entity formation assistance. By focusing on transparency and client education, we empower clients to make informed financial decisions. Our reputation as a reputable Rochester accounting firm is built on consistent, reliable service and a dedication to community values.
Services
Tax Preparation
Bookkeeping
Payroll Services
Business Formations
QuickBooks Support
Details
- Year established: 1983
Highlights and features
- We offer over 40 years of experience in tax and accounting services since 1983.
- Our team provides personalized service distinct from national franchise operations.
- We specialize in navigating complex tax law changes to maximize client benefits.
- Our payroll services include full compliance with federal and state reporting requirements.
- We offer tailored QuickBooks training and support for businesses of all sizes.
Services
Tax Preparation
Flower City Tax & Accounting provides comprehensive tax preparation for individuals and businesses. Our experts ensure accurate filings while maximizing deductions and credits. We handle complex scenarios including home purchases, life changes, and multi-state returns. Clients benefit from our deep understanding of evolving tax codes and personalized approach to financial planning.
Payroll Services
Our payroll services include check processing, tax reporting, and compliance management. We handle federal and state tax deposits, quarterly Form 941 filings, and annual W-2 submissions. Businesses receive detailed reports and direct deposit options while maintaining full regulatory compliance. Our solutions reduce administrative burdens and ensure timely, accurate payments.
Business Formations
We guide clients through business formation options including LLCs, S Corporations, and partnerships. Services include state filings, tax elections, and compliance documentation. Our team explains tax implications for each structure and provides ongoing support for new businesses. This service ensures proper setup for long-term operational and tax efficiency.
Bookkeeping
Our bookkeeping services manage accounts payable/receivable, general ledger entries, and financial reporting. We maintain accurate records for small businesses, nonprofits, and self-employed individuals. Clients receive organized financial data for decision-making and tax preparation. This service ensures year-round financial clarity and audit readiness.
QuickBooks Support
We offer QuickBooks setup, training, and troubleshooting for businesses. Services include system configuration, user training, and ongoing technical support. Our experts help clients optimize software features for financial management. This service improves accounting efficiency and reduces errors through proper software utilization.
People
Valarie A. Hill
Founder
Valarie A. Hill founded Flower City Tax & Accounting in 1983 to provide personalized financial services. She established the firm's reputation for integrity and client-focused solutions before transitioning ownership to Penny Belknap in 2025.
Penny Belknap
Owner
Penny Belknap, owner since 2025, continues Valarie Hill's legacy with over 20 years of experience at the firm. She maintains the company's commitment to personalized service while expanding digital solutions and community engagement initiatives.
Questions
What tax services do you offer for individuals?
We prepare personal income tax returns, handle life event tax implications, and provide estimated tax planning for Rochester residents.
How do you support small business clients?
We offer payroll processing, business tax preparation, entity formation, and QuickBooks support tailored to Western New York businesses.
What sets you apart from national tax chains?
We provide personalized service with local expertise, maintaining client relationships rather than treating clients as account numbers.
Do you offer QuickBooks training?
Yes, we provide customized QuickBooks setup and training for businesses in Rochester and surrounding areas.
What are your office hours during tax season?
We're open Monday-Thursday 9:00 AM-4:00 PM during tax season, with limited Saturday availability.
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Reviews (5)
Len Champion
Oct 04, 2021
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Worked on my business and personal taxes for the last 3 years. Great job. Personable, competent, and responsive staff.
Annalisa McCann
Apr 23, 2021
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Our taxes were completed in a professional and fast manner. Pricing was very fair. Friendly, knowledgable staff, nice location, easy parking. I definitely recommend them.
Margaret Moody
Apr 20, 2021
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Everyone was very pleasant.Our taxes were done in about half hour time and at a reasonable price!Will definitely use them again
Gayle Cameron
Feb 28, 2021
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We have been going there for 26 years. Always professional and very good with sticking to appointment time
Claire Moody
Jan 19, 2021
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Positive:Quality
Had my taxes done by John last year. Everything went great and was explained thoroughly to me!
Had my taxes done by John last year. Everything went great and was explained thoroughly to me!
