Business Details
16 Years
experience
Your Trusted Digital Marketing Partner in Lafayette, LA
Based in Lafayette, Louisiana, Dovetail Digital Marketing was founded in August 2010 by Allison Alesi and Shannon Lynd to help small businesses enhance their online presence and grow their brands. Originally named Usable Creative, the company rebranded in April 2018 to reflect its expanded range of services. Our team combines expertise in web design, digital marketing, and content management to deliver tailored solutions that empower clients to manage their online strategies effectively. We specialize in creating integrated marketing campaigns that blend traditional print advertising with modern digital tactics, including SEO, social media, and e-commerce platforms.With a focus on usability and innovation, we work closely with clients to understand their unique needs and develop customized plans that drive measurable results. Our commitment to client success is supported by industry-standard tools, responsive frameworks, and ongoing training to ensure businesses can confidently maintain and update their digital assets. From initial consultation to post-launch support, we prioritize clear communication and collaboration to transform business ideas into impactful online realities.
Services
Web Design
SEO Services
Social Media Marketing
Content Management Systems
E-commerce Solutions
Email Marketing
Print Collateral Design
Website Support
Custom Programming
Online Stores
Details
- Year established: 2010
Highlights and features
- We offer over a decade of experience in digital marketing and web development.
- Our integrated approach combines SEO, social media, and traditional print advertising.
- We provide tailored strategies that align with your business's unique needs.
- Our websites use SSL encryption for secure, customer-friendly e-commerce platforms.
- We empower clients with training and tools to manage their digital assets independently.
What people say
Clear picture
Best part
Turned out as expected
Would recommend
Brand new website
Services
Web Design
We create responsive, user-friendly websites tailored to your business needs. Our designs integrate SEO, content management systems, and e-commerce functionality to enhance online visibility and customer engagement. Clients gain tools to manage updates independently.
SEO Services
Our SEO strategies improve website rankings through optimized content, technical enhancements, and local search tactics. We focus on driving targeted traffic while ensuring your site remains user-friendly and aligned with search engine guidelines for long-term success.
Social Media Marketing
We develop targeted social media campaigns to boost brand awareness and customer interaction. Services include content creation, ad management, and analytics to measure ROI and refine strategies for maximum engagement and conversions.
Content Management Systems
We implement intuitive content management systems that allow easy website updates. Training and support ensure clients can maintain their site's content, manage marketing campaigns, and integrate third-party tools without technical expertise.
E-commerce Solutions
Our e-commerce platforms enable secure product sales and subscription management. Features include inventory tracking, payment processing, and customer portals to streamline transactions while providing a seamless shopping experience for your audience.
People
Allison Alesi
Co-Founder
Co-founder of Dovetail Digital Marketing, Allison brings expertise in web design and strategic marketing to help small businesses grow their online presence through innovative digital solutions.
Shannon Lynd
Co-Founder
Shannon co-founded Dovetail Digital Marketing, focusing on client empowerment through tailored marketing strategies and user-friendly website development that aligns with business goals.
Questions
What services does Dovetail Digital Marketing offer?
We provide web design, SEO, social media marketing, content management systems, e-commerce solutions, email marketing, and print collateral design to help small businesses grow their brand.
How does Dovetail approach client projects?
We start with a consultation to understand your goals, then create customized strategies combining digital and traditional marketing tactics tailored to your business and community needs.
Do you serve businesses outside Lafayette?
While based in Lafayette, LA, we serve clients throughout the Acadiana region and beyond through remote collaboration and digital tools.
Can I update my website after launch?
Yes! We use intuitive content management systems and provide training to help you manage updates, marketing campaigns, and customer interactions independently.
How do you ensure website security?
All websites use SSL encryption to protect data and customer information, ensuring secure online transactions and user trust.
What support options are available?
We offer post-launch training, documentation, and direct support via phone or email to assist with website management and troubleshooting.
