Business Details
26 Years
experience
Your Trusted Partner for Advertising Solutions
Hills Marketing, established in 2000, is a full-service advertising agency headquartered in Rockford, Illinois. Our expertise spans creative services, media buying, marketing strategy development, social media management, public relations consulting, and website design. We collaborate closely with clients to craft tailored campaigns that deliver measurable results while minimizing advertising costs. Our team's decades of local market experience and strategic media planning ensure clients receive high-impact, budget-conscious solutions. With a balanced focus on creativity and analytics, we provide comprehensive advertising services, from campaign ideation to execution.Our lean organizational structure reduces overhead while maintaining the resources and expertise of a full-service agency. We prioritize hands-on client partnerships, ensuring each account benefits from direct team engagement and innovative problem-solving. Our commitment to quality is evidenced by award-winning campaigns for clients across industries including healthcare, legal services, retail, and hospitality. We serve businesses seeking to enhance brand visibility, customer engagement, and market penetration through integrated marketing solutions.
Services
Advertising Campaigns
Media Placement
Social Media Strategy
Website Design
Graphic Design
Public Relations
Details
- Year established: 2000
Highlights and features
- 25+ years combined leadership experience serving Rockford businesses
- Customized media plans tailored to target audience demographics
- Award-winning campaign development across multiple industries
- Integrated approach combining traditional and digital marketing channels
- Direct team engagement with agile response times
Services
Advertising Campaigns
We create data-driven advertising campaigns tailored to client objectives and target audiences. Our approach combines creative storytelling with strategic media placement to maximize reach and engagement. Clients benefit from our expertise in developing cross-platform campaigns that deliver measurable business outcomes while optimizing marketing budgets.
Media Placement
Our media buying experts negotiate optimal placements across radio, television, print, and digital platforms. We develop cost-effective media strategies based on audience research and market analysis. Clients receive comprehensive planning reports and performance tracking to ensure advertising dollars generate maximum impact.
Social Media Strategy
We develop customized social media strategies that build brand awareness and customer engagement. Our services include platform-specific content creation, audience targeting, and performance analytics. Clients receive regular reporting on campaign effectiveness and audience interaction metrics to guide strategy adjustments.
Public Relations
Our PR services focus on generating positive media coverage through press releases, event planning, and journalist outreach. We help clients craft compelling stories that resonate with target audiences while maintaining brand consistency across all communications channels.
Graphic Design
We create visually compelling materials including brochures, billboards, and digital assets that communicate client messages effectively. Our designers work across print and digital formats to produce brand-consistent visual identities that enhance market recognition and customer engagement.
People
Monica Hills
Founder
Monica founded Hills Marketing in 2000 after 8 years in broadcast advertising sales. She holds a BA in Advertising from the University of Illinois and has over 30 years total marketing experience. Her leadership focuses on creative campaign development and strategic client partnerships.
Ted Schulz
Account Manager
Ted brings 30+ years of local marketing experience to client accounts. Former TV sales manager at WTVO-TV with 15 years agency experience. He specializes in media strategy development and client relationship management for Rockford-area businesses.
Lisa Chatfield
Account Executive
Lisa contributes 25+ years advertising experience across radio, TV, and print media. Former Director of Sales at Maverick Media with expertise in social media marketing and client strategy development for diverse business sectors.
Kelly Masanz
Director of Marketing
Kelly joined in 2024 with MA in Communications from NIU. 20+ years experience in economic development and media sales including leadership roles at WREX. Focuses on business growth strategies and new client acquisition.
Questions
What advertising services does Hill Marketing offer?
We provide full-service advertising including campaign development, media buying, social media management, website design, and public relations consulting for Rockford businesses.
How does Hill Marketing ensure campaign effectiveness?
Our strategic approach combines market research, targeted media placement, and performance tracking to maximize ROI while minimizing advertising waste.
What industries does Hill Marketing specialize in?
We serve diverse sectors including healthcare, legal services, home improvement, retail, hospitality, and professional services through tailored marketing solutions.
How does the agency handle media planning?
We create budget-optimized media plans using demographic analysis and negotiation expertise across radio, TV, print, and digital platforms.
What makes Hill Marketing different from other agencies?
Our lean structure enables agile decision-making while maintaining full-service capabilities, with leadership actively involved in every client project.
Do you handle both traditional and digital marketing?
Yes, we integrate traditional advertising methods with modern digital strategies including social media marketing and performance-based online campaigns.
