Business Details
19 Years
experience
Your Trusted Integrated PR & Marketing Agency in Scottsdale
Aker Ink is a full-service public relations and marketing agency dedicated to helping businesses enhance brand awareness, establish thought leadership, and generate leads. Founded in 2007, our team combines traditional and digital strategies to create integrated campaigns tailored to each client's unique goals. With expertise in media relations, content marketing, social media, and crisis communications, we serve industries ranging from professional services and finance to healthcare and technology. Our approach emphasizes strategic planning, measurable results, and building long-term client relationships. We prioritize understanding each client's challenges to deliver solutions that drive growth and visibility.Our team of seasoned professionals brings decades of combined experience in communications, creative services, and digital marketing. We focus on aligning PR and marketing efforts with business objectives while maintaining transparency and ethical standards. Our work has earned recognition for innovative campaigns and client success stories across diverse sectors. By combining creative storytelling with data-driven tactics, we help organizations connect with their target audiences effectively. Our commitment to excellence ensures clients receive customized strategies that adapt to evolving market demands.
Services
Public Relations
Content Marketing
Copywriting
Social Media Strategy
Inbound Marketing
Brand Development
Crisis Communications
Website Design
Email Marketing
Paid Advertising
Details
- Year established: 2007
Highlights and features
- We combine 18+ years of agency experience with industry-specific expertise across multiple sectors.
- Our integrated approach ensures PR, marketing, and digital strategies work cohesively.
- We prioritize measurable outcomes through data-driven campaign optimization.
- Our team includes former journalists and certified digital marketing specialists.
- We maintain transparency with clients through regular performance reporting and communication.
What people say
Strategic insights
Proactive communication
Measurable results
Industry expertise
Creative solutions
Services
Public Relations
Our PR services combine traditional media outreach with digital strategies to enhance brand credibility and visibility. We develop targeted campaigns that secure media placements, manage crisis communications, and build thought leadership through press releases, media training, and strategic storytelling. Our team leverages established journalist relationships to position clients as industry experts while aligning PR efforts with broader marketing objectives.
Content Marketing
We create data-driven content strategies that attract and engage target audiences while improving SEO performance. Our services include blog development, whitepapers, case studies, and email campaigns designed to nurture leads and establish brand authority. By aligning content with buyer personas and search intent, we help businesses generate qualified leads and improve conversion rates through consistent, valuable messaging.
Social Media Marketing
Our social media strategies combine organic content creation with paid advertising to build brand awareness and drive customer engagement. We develop platform-specific campaigns for LinkedIn, Facebook, Instagram, and Twitter while managing influencer partnerships and community interactions. Our approach focuses on creating shareable content, monitoring analytics, and optimizing ad spend to maximize ROI across B2B and B2C audiences.
Inbound Marketing
We implement comprehensive inbound marketing strategies that integrate SEO, content marketing, and email automation to attract qualified leads. Our services include HubSpot implementation, landing page optimization, and marketing funnel development that nurtures prospects through the buyer's journey. By aligning sales and marketing efforts, we help businesses convert website visitors into paying customers through personalized, data-driven approaches.
Crisis Communications
Our crisis communications team develops proactive response plans and manages reputation during challenging situations. We provide media training, statement development, and stakeholder communication strategies to minimize damage and rebuild trust. By combining pre-crisis preparation with real-time response execution, we help organizations maintain transparency while protecting their brand reputation during unexpected events.
People
Andrea Aker
CEO & President
Andrea Aker is a seasoned communicator and business strategist with over 15 years of experience in public relations and marketing. She founded Aker Ink in 2007 and has grown it into one of Arizona's top boutique agencies through her focus on strategic planning and client relationships.
Bri Grifo
Director of Marketing
Bri Grifo leads marketing strategy at Aker Ink, specializing in digital campaigns and brand development. With expertise in content creation and social media management, she helps clients build online presence and drive engagement through data-driven marketing solutions.
Rob DiLorenzo
Creative Director
Rob DiLorenzo oversees creative services at Aker Ink, bringing 12 years of experience in visual storytelling and brand identity development. He specializes in creating compelling design solutions that align with clients' strategic objectives while maintaining brand consistency across all platforms.
Danielle Fanning
Director of Public Relations
Danielle Fanning leads PR initiatives at Aker Ink, leveraging her background in journalism to craft media strategies that generate brand visibility. With expertise in media relations and crisis communications, she helps clients secure press coverage and maintain professional reputations.
Hannah Pollard
Content Manager
Hannah Pollard specializes in content strategy and SEO optimization at Aker Ink. She develops engaging written content that aligns with clients' marketing goals while improving search engine visibility through keyword research and performance analytics.
Questions
What industries does Aker Ink specialize in?
We primarily work with professional services, finance, law, healthcare, manufacturing, tech, and trades companies, but adapt our expertise to any mission-driven organization.
How do you measure PR campaign success?
We track media placements, website traffic, lead generation, and engagement metrics while providing monthly reports that correlate PR efforts with business objectives.
Can you help with both traditional and digital marketing?
Yes, we integrate traditional PR with digital strategies including SEO, social media, and content marketing for comprehensive brand visibility.
What's included in your crisis communications service?
We provide pre-crisis planning, real-time response management, media training, and post-crisis reputation rebuilding strategies tailored to your specific risks.
Do you work with startups or only established businesses?
We serve both startups needing marketing infrastructure and established companies seeking growth or rebranding initiatives.
How do you develop content marketing strategies?
We conduct audience research, competitor analysis, and keyword research to create content calendars that align with business goals and customer journeys.
Reviews (6)
Heather Jones
Dec 14, 2021
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Aker Ink has played a key role in developing and managing the marketing strategy at TCA for 13 years. When I joined the marketing team eight years ago, Andrea took me under her wing and quickly got me up to speed.
Andrea is multifaceted. Her creativity and vision drives strategy and her analytical mind understands how to execute, measure, quickly adapt and thrive in a rapidly-changing marketing environment. Andrea is intuitive; she knows when to take charge and when to fall back. She can lead team discussion and brainstorming or work independently with little to no direction. Shes flexible
Andrea is multifaceted. Her creativity and vision drives strategy and her analytical mind understands how to execute, measure, quickly adapt and thrive in a rapidly-changing marketing environment. Andrea is intuitive; she knows when to take charge and when to fall back. She can lead team discussion and brainstorming or work independently with little to no direction. Shes flexible
Ari Wilder
Aug 31, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
I've worked with Aker Ink for almost 6 months and they are phenomenal. I am continually impressed with their level of expertise, attention to detail, and creative ideas. As a non-profit with limited resources, having a team like this working in support of our mission has proven to be a worthwhile and valuable investment.
I've worked with Aker Ink for almost 6 months and they are phenomenal. I am continually impressed with their level of expertise, attention to detail, and creative ideas. As a non-profit with limited resources, having a team like this working in support of our mission has proven to be a worthwhile and valuable investment.
Christopher Johnson
May 22, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
I have worked with Aker Ink for many years and at multiple companies. Professional, responsive and a joy t work with. They understand the power of copy and pick up brand voice with ease. Absolutely, recommend.
I have worked with Aker Ink for many years and at multiple companies. Professional, responsive and a joy t work with. They understand the power of copy and pick up brand voice with ease. Absolutely, recommend.
The Owen Family
Oct 16, 2020
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I've worked with Andrea at Aker Ink for over 10 years now with two different companies that I've owned. Her work has been an integral part of our business success over the years. She is professional, thoughtful, responsive and a master of her craft. The working relationship with Aker Ink has been fantastic and consistent all of these years and she will always be a trusted business partner and advisor. If you are seeking to promote your brand and bring your business to the next level, I highly recommend Aker Ink. You will very happy with your decision.
Bud Heintz
Jul 08, 2020
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Positive:Professionalism,Quality,Responsiveness
Aker Ink goes beyond being a public relations and marketing firm. They become an integral part of your firm to understand your mission, vision and values to build and maintain a successful brand.
Aker Ink goes beyond being a public relations and marketing firm. They become an integral part of your firm to understand your mission, vision and values to build and maintain a successful brand.
Robert Pfeifer Effusion
Nov 01, 2019
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Weve had the pleasure of working with Aker Ink over the last decade and they have been an invaluable partner for our business. The entire Aker Ink team are very passionate at what they do and are extremely detailed orientated. They are beyond organized and make working on projects together a very streamlined process. We consider ourselves lucky to have crossed paths with such an experienced, creative and knowledgeable pr and marketing firm.
