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Virtual Counseling for Women in Midlife
The Branch Counseling is a virtual therapy practice dedicated to supporting women in midlife through life transitions, anxiety, and trauma. Founded by Kelly Ayala, a Licensed Professional Counselor Supervisor with over 17 years of clinical experience, the practice employs trauma-informed methods like Internal Family Systems (IFS) and Eye Movement Desensitization and Reprocessing (EMDR) therapy. Our mission is to help clients reclaim joy, build self-compassion, and navigate relational and attachment trauma.

We prioritize inclusivity, empowering clients to embrace their authentic selves without judgment. With virtual services across Texas, North Carolina, South Carolina, and Florida, we offer flexible, compassionate care tailored to individual needs.
Services
Anxiety Therapy IFS Therapy EMDR Therapy Attachment Trauma Counseling Virtual Therapy
Highlights and features
  • We offer 17+ years of clinical experience in trauma-informed therapy.
  • Specialized training in IFS and EMDR for deep, lasting healing.
  • Virtual sessions provide flexibility for busy, high-achieving women.
  • Trauma-informed, body-centered methods tailored to individual needs.
  • Inclusive, judgment-free space for culturally and racially diverse clients.
Services
Anxiety Therapy
Specialized therapy for anxiety rooted in trauma and nervous system dysregulation. We help clients identify triggers, develop self-support tools, and reduce symptoms like panic and dissociation. Our approach integrates IFS and EMDR to address anxiety's root causes, empowering clients to reclaim confidence and self-trust.
IFS Therapy
Trauma-informed therapy focusing on inner parts and self-leadership. We guide clients to map their inner systems, build relationships with protective parts, and restore internal harmony. This method fosters self-compassion and resolves long-standing patterns from childhood roles or family dynamics.
EMDR Therapy
Evidence-based therapy for trauma and attachment wounds. EMDR helps reprocess distressing memories, reducing their emotional impact. We use bilateral stimulation to integrate traumatic experiences, enabling clients to heal from relational trauma and build resilience.
Attachment Trauma Counseling
Counseling addressing relational and attachment injuries from childhood or adulthood. We help clients set boundaries, rebuild self-worth, and develop secure relationships. Techniques include exploring origin wounds and cultivating self-compassion to break cycles of people-pleasing and self-neglect.
Virtual Therapy
Secure, accessible therapy sessions conducted remotely. Ideal for clients seeking flexibility and convenience. Virtual care eliminates travel barriers while maintaining therapeutic connection, ensuring consistent support for women balancing careers, family, and self-care.
People
Kelly Ayala
Licensed Professional Counselor Supervisor
Kelly Ayala is a Licensed Professional Counselor Supervisor with 17+ years of experience. She specializes in IFS, EMDR, and trauma-informed therapy for women in midlife. Her work focuses on anxiety, attachment trauma, and self-compassion, blending clinical expertise with personal understanding of cultural expectations and familial roles.
Questions
What types of therapy do you offer?
We specialize in Internal Family Systems (IFS), EMDR, and trauma-informed therapy for anxiety, attachment trauma, and midlife transitions.
Are sessions available virtually?
Yes, we provide virtual therapy sessions for clients in Texas, North Carolina, South Carolina, and Florida.
How do I know if therapy is right for me?
If you're struggling with anxiety, burnout, or relational patterns, our free 15-minute consultation can help determine if our approach aligns with your needs.
What is IFS therapy?
IFS therapy explores inner parts and self-leadership to resolve trauma and build self-compassion. It helps clients understand and harmonize their internal systems.
Do you accept insurance?
We do not bill insurance directly, but we can provide receipts for out-of-network reimbursement. Check your mental health coverage details.
What populations do you serve?
We specialize in supporting Gen X, Millennial, and Gen Z women, including childfree, queer, trans, and survivors of narcissistic abuse.
Reviews (5)
Heather OBrien
Jun 12, 2020 Report
I couldn't recommend Kelly enough. If you're looking for counseling in an environment that's comfortable, authentic, and feels like home, look no further.
Jason Cleveland The YearOldGamer
Jan 08, 2018 Report
If you're navigating the stormy seas of life, Kelly is that steady rudder to help lead you to calmer waters. She is all about helping you use the brain tools we all have inside of us to help cope with life's daily stresses.
Stephanie Fowler
Nov 15, 2017 Report
Kelly creates an environment that facilitates vulnerability, authenticity, and safety. Her voice brings intention accompanied with warmth. Any form of communication with her is worth having at some point along your journey.
Jonathan S. Sullify
Nov 03, 2017 Report
Kelly and her practice are truly a gift to humanity. Without individuals like Kelly, people who've made it their life to genuinely and earnestly care for other's well-being, we would be lost. She has my fervent gratitude.
Crystal Moore
Oct 15, 2017 Report
Kelly is an amazing person and counselor. She uses a "brain based" approach to counseling that is objective and effective. I enjoy my time with her and always learn something to improve my life in a positive way.