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Business Details
8 Years
experience
Expert Digital Marketing Services in Rochester, NY
VitalUP Marketing is a team of artists, engineers, and business development specialists combining creative strategies with data-driven results. Founded in 2018, we specialize in SEO, web development, content creation, and social media management, serving clients across healthcare, education, aerospace, and local services. Our team includes certified experts with over 20 years of collective experience in digital marketing.

We prioritize client success through tailored strategies, proven ROI-driven approaches, and a commitment to staying ahead of industry trends. With a 75% client referral rate, our focus remains on delivering measurable growth and fostering long-term partnerships.
Services
Search Engine Optimization Web Development Content Creation Social Media Management Paid Advertising Website Maintenance Medical Marketing Pet Marketing Government Contracting Seniors Housing
Details
  • Year established: 2018
Highlights and features
  • 20+ years of experience in SEO and digital marketing strategies
  • Proven track record with 5x organic traffic growth for healthcare clients
  • Custom solutions for industries including medical, pet care, and government contracting
  • Client testimonials highlight doubled website traffic and increased conversions
  • Data-driven approach with weekly/monthly performance reporting
What people say
Immediate results Doubled website traffic Unmatched expertise Grew patient base Excellent communication
Services
Search Engine Optimization
Our SEO experts use technical optimization and content strategy to improve search rankings. With over 20 years of experience, we implement keyword research, link building, and algorithm updates to boost organic traffic. Clients see measurable improvements in website visibility and lead generation through our data-driven approach.
Web Development
We create responsive, high-converting websites using platforms like WordPress and Squarespace. Our development includes e-commerce functionality, site maintenance, and performance optimization. Each project combines creative design with technical expertise to enhance user experience and support business objectives.
Content Creation
Our team produces blogs, videos, and social media content that drives engagement and brand authority. Services include copywriting, photography, and video production. We focus on creating valuable content that improves search rankings while maintaining consistent brand messaging across all channels.
Social Media Management
We develop platform-specific strategies for Facebook, Instagram, and LinkedIn. Services include content creation, ad campaigns, and community management. Our approach combines analytics with creative storytelling to increase brand awareness and drive customer engagement across major social platforms.
Paid Advertising
Our Google Ads and Facebook Ads specialists create targeted campaigns with measurable ROI. We optimize ad spend through keyword research, audience segmentation, and A/B testing. Clients benefit from strategic budget allocation and continuous performance monitoring to maximize conversion rates.
People
Kevin Sando
Founder & COO
SEO expert with 20+ years experience in digital marketing and site engagement. Specializes in technical optimization and passive income strategies through internet marketing.
Nadia Simon
Project Manager
Seasoned leader managing client relations and project timelines. Expert in coordinating cross-functional teams to meet deadlines and client objectives efficiently.
Kelsie McKenzie
Senior Digital Marketing Specialist
Marketing communications master with 8+ years in SEO and social media strategy. Focuses on creating impactful digital campaigns tailored to client needs.
Lindsay Lau
Digital Marketing Specialist
Creative content specialist handling social media and brand photography. Expert in visual storytelling and audience engagement through compelling multimedia content.
Questions
What digital marketing services do you offer?
We provide SEO, web development, content creation, social media management, paid advertising, and website maintenance tailored to your business needs.
How do you measure campaign success?
We track key metrics like organic traffic growth, conversion rates, engagement levels, and ROI through regular performance reports.
Can you work with businesses outside Rochester?
Yes, we serve clients in 10+ states with our distributed team handling projects remotely from coast to coast.
What industries do you specialize in?
We focus on healthcare, pet care, government contracting, senior housing, and local service industries with proven success.
How long until I see results?
Most clients see measurable improvements within 3-6 months, with significant growth typically visible after 12 months of consistent effort.
Reviews (3)
Leandra Cain
Dec 27, 2020 Report
Working with the VitalUP Team has been so great for our company. The VU Team is fast, creative, and always available when we need them. They are also highly intelligent and have great people skills, which makes them easy and fun to work with. Plus, not only have we gotten awesome feedback on the new content (website and social), but they are helping us reach clients in new growing markets for us. Couldn't recommend them enough!
William Romaniello
Sep 10, 2020 Report
VitalUp has done an excellent job for our company. They have worked tirelessly to ensure the growth of our company and ensuring we are found on the web. They communicate objectives and goals both weekly and monthly. Could not have found a better digital partner!
Natalie Mangrum
Sep 05, 2019 Report
I hired VU to help me with a number of things that I knew I needed in order to take my company to the next level. In addition to helping manage the social media followings for my personal and professional pages and optimizing our website, VU does amazing SEO work. I have been very pleased with their responsiveness and attention to my needs as a business owner.