Business Details
14 Years
experience
Your Trusted Marketing Partner in Charlotte, NC
Founded in 2012, Online Marketing and Consulting was established to address critical challenges in the higher education and online assessment sectors. Our expertise spans SEO, SEM, content generation, and strategic business growth, serving clients across diverse industries. With a background in marketing leadership and military service, our founder brings over a decade of experience in digital strategy and organizational development. We prioritize pro-bono and volunteer consulting, driven by a commitment to community engagement through roles like our former Board Membership at the Lake Norman Chamber of Commerce. Our approach combines technical proficiency with personalized guidance to help businesses enhance their online presence and operational efficiency.We specialize in tailored solutions for SEO/SEM, campaign management, and digital transformation, leveraging insights from both corporate and nonprofit sectors. Transparency and ethical practices define our client interactions, ensuring alignment with organizational goals. Our work extends to political campaigns, educational institutions, and local businesses, reflecting a versatile understanding of market dynamics. While our primary focus is on ProctorFree, a technology company co-founded by our leader, we remain accessible for select consulting engagements. Contact us to explore how our strategic frameworks can elevate your business's digital footprint.
Services
SEO/SEM
Content Generation
Social Media Management
Website Optimization
Email Marketing
Campaign Management
Payment Platform Setup
Website Redesign
Online Advertising
Consulting Services
Details
- Year established: 2012
Highlights and features
- We offer 10+ years of experience in digital marketing and higher education strategy
- Our team combines corporate expertise with nonprofit sector insights
- We provide customized SEO/SEM solutions for measurable business outcomes
- Our founder serves as CEO of ProctorFree, demonstrating entrepreneurial leadership
- We maintain active community involvement through Chamber of Commerce engagement
Services
SEO/SEM
Our SEO/SEM services enhance online visibility through keyword optimization, content strategy, and paid advertising campaigns. We analyze market trends and competitor landscapes to develop customized approaches that improve search rankings and drive targeted traffic. With proven success in political campaigns and educational institutions, our strategies deliver measurable ROI for businesses seeking digital growth.
Content Generation
We produce engaging, SEO-optimized content tailored to brand messaging and audience needs. Our team develops website copy, blog posts, and marketing materials that establish thought leadership while improving search performance. This service has supported student recruitment initiatives and political campaigns through compelling narrative development and strategic content distribution.
Campaign Management
Our campaign management solutions cover political, nonprofit, and corporate initiatives with integrated email marketing, donation platform setup, and analytics tracking. We implement Google Analytics and CRM integrations to optimize outreach effectiveness. Past projects include congressional campaigns and local government elections with measurable engagement improvements.
Website Optimization
We conduct comprehensive website audits to improve technical performance, user experience, and conversion rates. Services include mobile responsiveness optimization, loading speed improvements, and SEO architecture adjustments. Our work with educational consultants and real estate firms demonstrates proven results in enhancing online lead generation capabilities.
Consulting Services
Our strategic consulting provides actionable recommendations for digital transformation and market positioning. We offer expert guidance on technology implementation, organizational communication, and growth strategies drawn from our experience scaling ProctorFree. This service benefits businesses seeking specialized marketing insights without full-scale agency engagement.
People
Mike
Co-Founder and CEO
Co-founder and CEO of ProctorFree, Mike brings military leadership experience and marketing expertise to digital strategy. He previously served as Everblue Training Institute's marketing director and held leadership roles with the Lake Norman Chamber of Commerce.
Questions
What marketing services do you offer?
We specialize in SEO/SEM, content creation, social media management, website optimization, and digital campaign strategy tailored to business needs.
Do you work with local Charlotte businesses?
Yes, we actively support Lake Norman and Charlotte-area organizations through customized digital marketing solutions and Chamber of Commerce involvement.
Are your consulting services available nationwide?
While based in Charlotte, we provide remote consulting and digital strategy services to clients across various geographic regions.
What industries do you work with?
Our experience spans higher education, political campaigns, nonprofits, healthcare providers, and small-to-medium businesses across multiple sectors.
Do you offer pro-bono marketing assistance?
Yes, we maintain select pro-bono engagements focused on community development and nonprofit organizations with limited marketing resources.
