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Your Trusted Partner for Real Estate Solutions in Pasadena
At Pete Whan & Associates, we approach real estate as more than transactionswe build lasting relationships rooted in trust and integrity. With over 35 years of experience as a licensed broker, Pete Whan brings deep expertise in navigating real estate markets, particularly in Pasadena, where his career has been dedicated to understanding local trends and community needs. Our personalized service ensures clients receive tailored guidance whether buying or selling, from initial consultations to closing. We prioritize transparency, honesty, and education throughout every step, empowering clients to make informed decisions. Our commitment extends beyond the sale, as we remain a trusted resource for our clients long after transactions conclude.

By combining decades of industry knowledge with a client-first philosophy, we aim to exceed expectations in every interaction. Our boutique agency model allows us to focus on quality over quantity, ensuring each client receives dedicated attention. We leverage our extensive network and market insights to deliver competitive advantages in property listings and acquisitions. Whether you're seeking your dream home or preparing to sell, our goal is to make your real estate journey seamless and successful. This philosophy has sustained our reputation for excellence in the Pasadena community for over three decades.
Services
Real Estate Brokerage Home Buying Home Selling Property Listings Open Houses
Highlights and features
  • We offer 35+ years of local real estate expertise in Pasadena.
  • Our personalized service prioritizes client education and informed decision-making.
  • We maintain transparency and honesty throughout every transaction.
  • Our boutique agency model ensures dedicated attention for each client.
  • We provide market-driven strategies for property listings and acquisitions.
Associations and certifications
  • California Department of Real Estate (DRE)
Services
Real Estate Brokerage
Our brokerage services provide comprehensive support for residential real estate transactions. With 35+ years of local market expertise, we guide clients through property valuations, negotiations, and closings while ensuring compliance with California regulations. Our client-centric approach focuses on achieving optimal outcomes for buyers and sellers.
Home Buying
We specialize in helping buyers find ideal homes in Pasadena's competitive market. Our services include MLS property searches, market trend analysis, and personalized property tours. We negotiate offers and coordinate inspections to ensure a smooth purchasing process tailored to each buyer's specific needs and budget.
Home Selling
Our home selling strategy maximizes property exposure through targeted marketing and professional listings. We provide pricing guidance, staging recommendations, and transaction management from listing to closing. Our local market knowledge helps sellers achieve competitive offers while minimizing time on the market.
Property Listings
We create comprehensive marketing plans for property listings, including professional photography, virtual tours, and MLS distribution. Our digital marketing strategies leverage online platforms to attract qualified buyers while maintaining traditional outreach methods for maximum visibility in Pasadena's real estate market.
Open Houses
We organize open houses to showcase listed properties to potential buyers. These events provide opportunities for direct interaction with prospective purchasers while gathering market feedback. Our approach combines professional presentation with community engagement to generate interest and competitive offers for sellers.
People
Pete Whan
Real Estate Broker
With over 35 years of experience in Pasadena real estate, Pete Whan specializes in residential transactions. He combines market expertise with personalized service to guide clients through buying and selling processes while maintaining long-term relationships built on trust and integrity.
Questions
What areas do you specialize in?
We specialize in residential real estate transactions within Pasadena, CA, with deep market knowledge accumulated over 35+ years of local experience.
How do you help first-time homebuyers?
We provide personalized guidance for first-time buyers, explaining market trends, financing options, and negotiation strategies while offering tailored property recommendations based on individual needs and budgets.
What sets your agency apart?
Our boutique agency combines decades of local expertise with personalized service, focusing on long-term relationships rather than transactional interactions. We maintain transparency and market-driven strategies throughout every process.
Do you offer virtual consultations?
Yes, we provide virtual consultations and property tours to accommodate client schedules while maintaining our standard of personalized service and market expertise.
How are property values determined?
We analyze recent comparable sales, current market conditions, and property-specific features to provide accurate pricing guidance for sellers and informed offer strategies for buyers.
Reviews (7)
Lisa W.
Jul 12, 2021 Report
Pete is professional, knowledgeable, and the best negotiator! Always has your back & your best interest at heart. Pete is all about serving your needs. We always refer Pete for all your real estate needs.
Elizabeth M.
Apr 29, 2021 Report
Positive:Professionalism,Quality,Responsiveness,Value
Pete Whan is an excellent real estate agent he is able to handle any kind of real estate transaction .He has many years in the industry so you can trust him . He is able to work miracles if you are selling or buying or both he can get the job done efficiently and you will be happy with the results, he is a rock star
Elizabeth M.
Apr 23, 2021 Report
If you are looking for a real estate agent, you MUST go with Pete! Not only is he the Best realtor he will be your friend for life! You need him on your side if you are selling or buying or both he is able to work miracles!
Lynn S.
Dec 12, 2017 Report
Pete Whan is an exemplary Realtor! He has become a friend. If you want an honest realtor, Pete is your man! You also will get the annual invite to his Christmas party where you get to take home 12 homemade tamales!
Fan R.
Dec 11, 2017 Report
Pete helped my wife and I purchase our starter home 15 years ago and then more recently our dream home 5 years ago- both in Pasadena. Over that time we have developed a personal, long lasting relationship with Pete and nary a holiday goes by that Pete still does not reach out just to hello. We would never consider going to anyone else for realty services. Even my dad, who was a tough customer indeed, was impressed by Pete's knowledge of the market, his high ethical standards as well as his genuine warmth. Pete still calls on my mother from time to time. He is a class act.
George U.
Jan 25, 2017 Report
Pete was recommended to me by my friends who had recently purchased a home using Pete as a realtor. My family members have a home in Pasadena that they wanted to sell, so my goal was to interview a few realtors in the area.

Pete was pleasant on the telephone. He asked me questions about my family's goals and we talked about the market and what we each saw. My knowledge of the residential market in Pasadena is limited, so it was nice to pick his brain based on the square foot comparables and what is the reality in Pasadena. We planned for a time for my family and Pete to meet. The
Stephanie S.
Sep 04, 2016 Report
Pete Whan helped my parents sell their home of 50+ years. He gave us exactly the right counsel on what to repair/upgrade, what not to repair/upgrade, had great recommendations for workers (critical for selling an elderly person's home and not spending a fortune), priced it just right, the sale time estimate and ultimate price he knew we would get were spot on (also critical) and he was so sensitive to my folks' emotional attachment to the home and handled them perfectly. He is not a realtor who does a deal and you never hear from him again - he develops the long view relationship, is