Business Details
27 Years
experience
Your Trusted Partner for Marketing Solutions
At Silverman Group, we are a full-service marketing and advertising agency dedicated to delivering strategic and creative solutions that bridge brand-building with measurable results. Our team of seasoned professionals brings decades of experience across diverse industries, including sports, entertainment, healthcare, and retail. We prioritize relationships, ensuring that the same senior team guiding your strategy remains consistently engaged throughout your partnership. Our approach begins with active listening to understand your goals, followed by the development of tailored strategies that align with your vision. We specialize in brand identity, digital marketing, social media, and event marketing, among other services, while maintaining a commitment to flexibility and adaptability in addressing last-minute changes.Our track record includes collaborations with high-profile clients such as the NBA, NFLPA, and USTA, reflecting our ability to navigate complex markets. We pride ourselves on transparency, avoiding the pitfalls of fleeting trends in favor of solutions that drive long-term success. Our expertise extends to media planning, e-commerce development, and partnerships with major broadcast networks, ensuring comprehensive support for your marketing needs. With offices in New Haven, Connecticut, we combine local insight with global capabilities to serve clients nationwide and beyond.
Services
Brand Identity
Digital Marketing
Social Media Strategy
Event Marketing
Ecommerce Development
Media Planning
Sports Partnerships
Healthcare Marketing
Details
- Year established: 1999
Highlights and features
- We offer 20+ years of experience in brand and digital marketing.
- Our senior team maintains direct, ongoing client relationships.
- We combine creative excellence with data-driven strategic planning.
- We specialize in sports, entertainment, and healthcare marketing.
- We prioritize flexibility to adapt to evolving client needs.
What people say
Strategic expertise
Creative excellence
Reliable partnerships
Proven results
Services
Brand Identity
We develop cohesive brand identities that resonate with target audiences. Our process includes market research, logo design, and messaging strategy to ensure consistency across all platforms. Clients benefit from enhanced recognition and customer loyalty through tailored visual and verbal brand elements.
Digital Marketing
Our digital campaigns leverage SEO, PPC, and content marketing to drive engagement. We create data-driven strategies for websites, social media, and email campaigns. Clients gain measurable results through analytics and optimized online presence.
Sports Partnerships
We specialize in connecting brands with sports entities through sponsorships and activations. Services include partnership strategy, event execution, and media integration. Clients access exclusive opportunities in leagues like the NFL, NBA, and US Open.
Ecommerce Development
We build secure, scalable e-commerce platforms with seamless user experiences. Our solutions include website design, payment integration, and inventory management. Clients achieve streamlined online sales operations and improved customer retention.
Media Planning
We craft targeted media plans across traditional and digital channels. Services include budget allocation, audience segmentation, and performance tracking. Clients maximize ROI through optimized ad placements and campaign adjustments.
People
Marcy Silverman
President
Marcy brings 15+ years of brand strategy experience from roles at Starter Sportswear and Silverman Group. She has led creative campaigns for the NBA, Playboy, and Time Warner, focusing on innovative problem-solving.
George Shea
Vice President, Strategic Business Development
George has 18 years of agency leadership experience, including roles at Ryan Partnership and SUBWAY. He specializes in partner alliances and entertainment marketing to drive client growth.
Lisa Silverman
Senior Account Supervisor/Media Planning
Lisa excels in media planning and account management, ensuring precise execution of client campaigns. Her detail-oriented approach secures cost-effective media placements and strategic oversight.
Thomas Lindquist
Director, Digital Services
Tom specializes in website design and digital marketing solutions for businesses and academic institutions. He leverages social media and e-commerce platforms to enhance clients' online presence.
Questions
What industries does Silverman Group specialize in?
We specialize in sports, entertainment, healthcare, and retail marketing, with extensive experience in brand strategy and digital solutions.
How does Silverman Group approach client relationships?
We prioritize direct, ongoing communication with senior team members, ensuring alignment with client goals and transparent collaboration.
What services are included in your digital marketing offerings?
Our digital services include SEO, social media strategy, PPC campaigns, website development, and e-commerce platform integration.
Can you assist with sports sponsorship opportunities?
Yes, we broker partnerships with major leagues and events, including the NFL, NBA, and US Open, through strategic negotiations and activations.
How do you measure the success of marketing campaigns?
We use analytics tools to track KPIs like engagement rates, conversion metrics, and ROI, providing regular performance reports to clients.
Where is Silverman Group based?
We are headquartered in New Haven, Connecticut, with clients across the United States and international markets.
