Business Details
Your Trusted Marketing & PR Partner in Wayne, PA
BTC Marketing is a full-service marketing and communications firm headquartered in Wayne, PA, serving clients across the Mid-Atlantic region. With over 25 years of experience, we specialize in delivering strategic public relations, digital marketing, and creative communications solutions tailored to B2B, hospitality, senior living, and education sectors. Our team of 12 full-time professionals combines senior-level expertise with a hands-on approach to build collaborative partnerships that drive measurable results. We prioritize innovation, accountability, and client success through customized strategies that align with business objectives. Our boutique structure enables agility and personalized service while maintaining the comprehensive capabilities of larger agencies.We serve industries ranging from technology and industrial manufacturing to nonprofit organizations, consistently exceeding expectations through creative execution and data-driven insights. Our commitment to excellence has earned recognition through awards for design and campaign effectiveness. By fostering long-term relationships built on trust and transparency, we help clients establish leadership positions in competitive markets. Our multidisciplinary team includes specialists in account management, digital strategy, creative design, and media relations who work cohesively to transform ideas into impactful outcomes. Through continuous learning and adaptation to industry trends, we ensure our clients remain at the forefront of their respective fields.
Services
Digital Marketing
Public Relations
Social Media
Website Design
Branding
B2B Marketing
Media Relations
Campaign Strategy
Creative Design
Client Partnerships
Highlights and features
- We offer 25+ years of proven success in B2B and senior living marketing.
- Our boutique structure ensures personalized, senior-level attention to every client.
- We combine full-service capabilities with agile, responsive execution.
- Our team includes award-winning designers and PR specialists.
- We prioritize collaborative partnerships to align strategies with business goals.
What people say
Award-winning design
Proven B2B success
Collaborative approach
Senior-level attention
Creative solutions
Services
Digital Marketing
BTC Marketing's digital marketing services combine data-driven strategies with creative execution to enhance brand visibility. We develop targeted campaigns across SEO, paid media, and content marketing to drive engagement and conversions. Our approach focuses on measurable ROI for B2B and senior living clients.
Public Relations
We craft compelling narratives and media relations programs to build brand authority. Our PR services include press release distribution, crisis communications, and influencer outreach tailored to technology firms and nonprofit organizations. We secure media coverage that strengthens client credibility.
Website Design
BTC Marketing creates responsive, user-friendly websites that reflect brand identity and improve user experience. Our designs integrate conversion-focused elements for hospitality clients and educational institutions. We ensure mobile optimization and seamless functionality across platforms.
B2B Marketing
Specializing in B2B sectors, we develop campaigns that position clients as industry leaders. Our services include thought leadership content, account-based marketing, and lead generation strategies for technology companies and industrial manufacturers seeking market differentiation.
Branding
We build cohesive brand identities through strategic messaging and visual design. Our branding services encompass logo development, style guides, and campaign creation that resonate with target audiences in competitive markets like senior living and hospitality.
People
Tom Cancelmo
CEO
Tom leads BTC Marketing with strategic vision, leveraging decades of marketing experience to drive client success through innovative communications solutions.
Chris Murray
EVP, Partner
Chris oversees key client relationships, ensuring alignment between business objectives and creative execution through collaborative partnership models.
Christy Hoffman
CFO
Christy manages financial operations, providing strategic oversight to maintain fiscal health while supporting client-focused investments.
Ellen Langas
Senior Vice President
Ellen directs major accounts, combining creative strategy with business acumen to deliver measurable results for long-term clients.
Georgette Klotz
Creative Director
Georgette leads design initiatives, ensuring visual excellence across campaigns that have earned industry recognition for innovation.
Questions
What industries does BTC specialize in?
BTC serves B2B, hospitality, senior living, and education sectors with tailored marketing and PR strategies.
How does BTC approach client partnerships?
We prioritize collaboration, working closely with clients to align strategies with business goals through transparent communication.
What sets BTC apart from larger agencies?
Our boutique structure offers personalized service with senior-level expertise while maintaining full-service capabilities.
Can BTC handle both digital and traditional marketing?
Yes, we integrate digital strategies with traditional PR and branding for comprehensive, cohesive campaigns.
How does BTC measure campaign success?
We use data analytics and KPI tracking to demonstrate ROI, ensuring strategies deliver measurable business outcomes.
