Business Details
14 Years
experience
Emergency
services
Your Trusted Public Relations Partner in Dallas, TX
Real News PR was founded by former journalists with decades of combined experience in media and public relations. Our team specializes in earned media strategies, content creation, and reputation management tailored to clients across industries including financial services, nonprofits, real estate, and startups. We leverage our insider knowledge of newsrooms to craft compelling narratives that drive brand visibility and trust.Our services include crisis communications, media training, press release distribution, and digital PR campaigns designed to position clients as industry thought leaders. With offices in Dallas, Austin, Fort Worth, and Southlake, we deliver results-driven PR solutions that combine journalistic expertise with modern marketing techniques.
Services
Public Relations
Crisis Communications
Media Training
Reputation Management
Content Marketing
Press Release Distribution
Podcast Production
Video Production
Social Media PR
B2B PR Campaigns
Details
- Year established: 2012
Highlights and features
- We employ former journalists with insider media industry knowledge
- Our team provides 24/7 crisis communications support
- We guarantee media placements through proven journalist relationships
- Our services combine PR with full-service content marketing
- We offer customized strategies for niche industries like legal and healthcare
What people say
Fantastic experience
Improved brand awareness
Media attention increased
Professional team
Successful PR campaigns
Services
Public Relations
Our PR services leverage former journalists' expertise to secure media placements and build brand authority. We develop strategic campaigns that connect businesses with target audiences through news coverage, thought leadership, and storytelling. Our approach combines traditional PR with digital marketing to maximize visibility across traditional and online platforms.
Crisis Communications
We help organizations navigate reputation threats through proactive planning and rapid response strategies. Our team develops crisis communication plans, manages media inquiries, and implements reputation recovery tactics. With journalists' understanding of media cycles, we minimize damage and protect brand integrity during challenging situations.
Media Training
Our media training prepares executives for successful interviews through realistic simulations and expert coaching. We teach effective messaging techniques, body language strategies, and crisis response methods. Clients gain confidence in handling various media formats including TV, radio, podcasts, and print interviews with professional journalists.
Reputation Management
We protect and enhance digital reputations through strategic content creation and proactive monitoring. Our services include managing online reviews, suppressing negative search results, and building positive media presence. We combine PR strategies with SEO techniques to ensure favorable brand representation across search engines and social media platforms.
Content Marketing
Our content marketing services create engaging narratives through video production, podcasting, and digital content. We develop multi-channel strategies that include social media, press releases, and thought leadership articles. Each campaign is tailored to showcase clients' expertise while aligning with their business objectives and target audience needs.
People
Jeff Crilley
CEO & Founder
Former journalist with 20+ years media experience who founded Real News PR to bridge the gap between newsrooms and businesses. Specializes in strategic communications and media relations.
Questions
What PR services do you offer?
We provide comprehensive PR services including media relations, crisis communications, media training, reputation management, content marketing, and digital PR campaigns tailored to client needs.
Do you work with startups?
Yes, we specialize in helping startups with PR strategies, media visibility, and reputation building through our startup-focused PR packages and consulting services.
How do you handle crisis situations?
Our crisis communications team develops proactive plans and provides real-time response strategies to protect brand reputation during emergencies using proven media management techniques.
What industries do you serve?
We work with associations, financial services, nonprofits, real estate, legal firms, healthcare providers, tech companies, and startups through customized industry-specific PR approaches.
Where are your offices located?
We have offices in Dallas, Austin, Fort Worth, and Southlake, Texas, serving clients nationwide through our virtual and in-person PR services.
How much do PR services cost?
Our PR packages start at $2,000/month for content marketing, with customized pricing based on specific client needs and campaign requirements across different service levels.
Reviews (5)
Rassin Roshan
Dec 27, 2019
Report
I visited Real News PR on July 31, 2019. I had a really great experience in meeting Jeff Crilley, President & CEO. He also is a former TV Anchor of FOX4 News. He showed me his two story office and his over 20 staff members. Prior to Real News PR, I have never been to a news recording studio. Absolutely loved it! I 100% recommend them them. I had the honor to take a picture with him.
Judy Gaman
Nov 16, 2019
Report
Jeff and his team are the real deal. If you're looking for PR, nobody has more contacts or more connections than Jeff. I have worked with his company many times over the years and have referred Real News PR to others as well. They always exceed expectations. If there were six stars, I'd give six! - Judy Gaman, CEO
Katie Jarvis
Nov 12, 2019
Report
This is an absolutely amazing team which really gets news. I have had news reporters tell me that they love receiving messages from Jeff, because Real News PR really understands what they need. The team is incredibly helpful. They have the best contact list around and will go above and beyond to promote your business. You'll have a great time working with them, because they are exceptionally nice people.
Andrew Tanielian
Aug 16, 2019
Report
Ive had the privilege of working with Jeff Crilley and his company Real News PR both while a reporter in DFW and later as a business owner of my own.
Jeff is incredible. He is kind, innovative and invests far more into his clients success than other firms larger or smaller.
Jeff has also built a talented team. When you add up everyones experience it may very well add up to more than 200 years experience across news and public relations. Its amazing what hes built and speaks to how quickly he gets results for clients. He and his team will truly serve you at the speed of
Jeff is incredible. He is kind, innovative and invests far more into his clients success than other firms larger or smaller.
Jeff has also built a talented team. When you add up everyones experience it may very well add up to more than 200 years experience across news and public relations. Its amazing what hes built and speaks to how quickly he gets results for clients. He and his team will truly serve you at the speed of
Rassin R.
Aug 01, 2019
Report
Today, I had the honor to meet Jeff Crilley, CEO & Emmy Award Winning Reporter, and a former TV Anchor of Fox4at his Real News PR studio in Dallas. He introduced me to his staff who all come from top national TV stations, each come with a brilliant experience in different fields of broadcasting, video, and editing backgrounds. I enjoyed the tour of your state-of-the-art recording studio. Thank you for creating a sample recording and giving me the feel to how a news recording is. I surely am looking forward in doing business with you! Also, thank you for your famous book "Free Publicity
