Business Details
Your Trusted Marketing Partner in New Orleans
At Petermayer, we specialize in uncovering the inherent joy within brands and leveraging it to create meaningful connections with audiences. Our approach combines strategic insight with creative excellence to deliver campaigns that resonate emotionally and drive measurable business outcomes. With decades of collective experience in the industry, our team has developed award-winning strategies for diverse clients ranging from local businesses to national brands.We prioritize human-centric storytelling, utilizing data and technology as tools to enhance creativity rather than dictate it. Our commitment to resilience and innovation has made us a trusted partner for organizations seeking to strengthen their market presence through authentic brand experiences. Through our proprietary 'Joy Factor' methodology, we help clients identify and amplify the unique emotional value their brands offer to consumers.
Services
Creative Strategy
Media Planning
Public Relations
Digital Marketing
Brand Development
Campaign Execution
Market Research
Content Creation
Social Media Strategy
Analytics & Reporting
Highlights and features
- Award-winning campaigns for national and local brands
- Proprietary 'Joy Factor' brand development methodology
- Client-focused approach with personalized service
- Integrated services across creative, strategy, and media
- Proven track record in tourism and hospitality marketing
What people say
Award-winning campaigns
Creative strategies
Positive attitude
Exceptional results
Critical partner
Services
Creative Strategy
Our creative strategy services develop emotionally resonant brand campaigns that drive consumer engagement and business growth. We combine market insights with innovative storytelling to create memorable brand experiences. Our team specializes in transforming business objectives into compelling creative concepts that deliver measurable results.
Media Planning
We create data-driven media plans that optimize brand visibility across traditional and digital channels. Our approach combines audience insights with strategic placement to maximize campaign effectiveness. From programmatic advertising to cross-channel coordination, we ensure your message reaches the right audience at the right time.
Public Relations
Our public relations services build brand credibility through strategic media relations and narrative development. We craft compelling stories that shape public perception and manage crisis communications. With strong media connections, we secure valuable coverage that enhances brand reputation and drives awareness.
Digital Marketing
We develop comprehensive digital marketing strategies that integrate SEO, social media, and content marketing. Our data-driven approach optimizes online presence and customer engagement. From website analytics to paid search campaigns, we create cohesive digital experiences that convert audiences into customers.
Brand Development
Our brand development services create cohesive brand identities that resonate with target audiences. Through brand positioning and messaging frameworks, we establish clear brand guidelines that ensure consistency across all touchpoints. We help businesses articulate their unique value proposition and maintain brand integrity in all communications.
People
Michelle Edelman
Partner | CEO
Leading Petermayer's strategic direction, Michelle brings decades of marketing experience and a passion for brand innovation. She drives client partnerships and oversees campaign development.
Keith Crawford
Partner | Chief Financial Officer
Managing financial operations, Keith ensures strategic resource allocation while maintaining the agency's fiscal health and long-term growth objectives.
Dave Damman
SVP | Chief Creative Officer
Dave leads creative development, transforming brand insights into award-winning campaigns that combine artistic vision with business strategy to deliver impactful results.
Jacqui Gibson-Clark
VP | Head of Operations
Overseeing day-to-day operations, Jacqui ensures seamless project execution and maintains the agency's collaborative culture while driving operational excellence.
Kristy Baird
VP, Account Director
Kristy manages key client relationships, bridging strategic planning with campaign execution to ensure alignment with business objectives and creative excellence.
Questions
What industries does PETERMAYER specialize in?
We work across tourism, hospitality, financial services, consumer goods, and technology sectors with particular expertise in destination marketing.
How does PETERMAYER measure campaign success?
We use a combination of brand awareness metrics, engagement analytics, and business outcome tracking through our proprietary Joy Factor framework.
Can you handle both creative and media planning?
Yes, we offer fully integrated services including creative development, media strategy, and campaign execution under one roof.
Do you work with national or local clients?
We serve both local businesses in New Orleans and national brands through our scalable marketing solutions.
What makes your approach different?
Our human-centric methodology focuses on emotional brand connections combined with data-driven decision making for measurable results.
