Business Details
25 Years
experience
Strategic Sales & Marketing Consulting
Sellective Selling was founded in 2001 with a mission to enhance sales and marketing performance for small to medium-sized businesses. Our approach centers on developing a unique 'Concept' that positions clients to maximize market share and profitability through value-driven strategies. We specialize in transforming owner-managers into strategists by leveraging data-driven decision-making and measurable metrics. Our services include SWOT analysis, market research, sales training, and comprehensive business planning tailored to each client's core capabilities. With over three decades of experience, our principal consultant brings deep expertise in strategic planning and business development across diverse industries. We prioritize long-term profitability and owner satisfaction while maintaining flexibility through no- long-term-contract engagements.Our methodology integrates existing business data into actionable insights, enabling clients to optimize operations without significant additional investment. By fostering cohesive organizational alignment under a unified strategic umbrella, we help businesses minimize competition and differentiate themselves in their markets. Our collaborative process begins with a no-obligation consultation to assess client needs before developing customized solutions. We maintain a network of affiliated professionals to address specialized requirements while ensuring direct principal involvement in most client engagements.
Services
Business Consulting
Market Research
SWOT Analysis
Sales Training
Business Planning
Market Positioning
Telemarketing
IT Strategy
Strategic Planning
Organizational Alignment
Details
- Year established: 2001
Highlights and features
- We offer 30+ years of expertise in strategic business consulting
- Our data-driven approach transforms operational decision-making
- We develop customized market-positioning strategies without long-term contracts
- We leverage existing business data for cost-effective solutions
- Our principal consultant maintains direct involvement in client engagements
Services
Business Consulting
Our business consulting services help organizations develop market-positioning strategies that increase profitability through value-based differentiation. We analyze existing operations and market conditions to create customized growth plans. Our approach combines 30+ years of executive experience with data-driven decision-making frameworks to deliver measurable business improvements.
SWOT Analysis
We conduct comprehensive SWOT analyses to identify organizational strengths, weaknesses, market opportunities, and potential threats. This assessment forms the foundation for strategic planning by quantifying competitive advantages and addressing operational vulnerabilities. Our methodology incorporates stakeholder interviews and market data to create actionable improvement roadmaps.
Sales Training
Our sales training programs focus on implementing proven sales methodologies that increase conversion rates and customer retention. We develop customized training modules aligned with clients' market positioning strategies. The program includes ongoing support for implementing new sales processes and measuring performance improvements through key performance indicators.
Market Research
We provide in-depth market research services that analyze industry trends, competitor positioning, and customer behavior patterns. Our research methodology combines primary data collection with existing business intelligence to identify growth opportunities. Findings inform strategic decisions about market positioning and product/service offerings.
Business Planning
Our business planning services create actionable roadmaps for organizational growth and operational improvement. We develop detailed implementation plans with specific milestones and performance metrics. The process includes resource allocation strategies and risk assessment frameworks to ensure successful execution of strategic initiatives.
People
Dick Johnson
President and Founder
With over 30 years of executive experience, Dick Johnson specializes in strategic planning and business development. He previously held leadership roles at Altus Group, Cytometrics, and Nemschoff Chairs, and holds executive education certificates from Wharton School of Business.
Questions
What services does Sellective Selling offer?
We provide strategic business consulting including market research, SWOT analysis, sales training, business planning, and organizational alignment services tailored to small and mid-sized businesses.
How does Sellective Selling approach business transformation?
We develop a unique 'Concept' positioning statement for each client, then implement data-driven strategies and measurable metrics to enhance profitability and market differentiation.
What industries do you work with?
Our principal consultant has experience across healthcare, manufacturing, technology, and professional services industries through previous executive roles at Altus Group, Cytometrics, and Nemschoff Chairs.
Is there a long-term contract requirement?
No, we operate on a flexible engagement model with no long-term contracts. Clients can terminate services at any time without obligation.
How do you measure success?
We use quantifiable metrics tied to specific business goals including increased market share, improved profit margins, and enhanced operational efficiency benchmarks.
