Business Details
Trusted Marketing & PR Solutions for Legal and Medical Professionals
Carleton PR has been strategically promoting professionals and their businesses for over three decades. Our approach combines in-depth market research, audience targeting, and message development to create impactful campaigns across diverse media platforms including television, digital, and print. As the producers of nationally recognized brands LawCall and MedCall, we specialize in differentiating professional services from retail marketing through tailored strategies that build trust and authority in legal and medical fields. With a team of nearly 20 experts in writing, production, and digital marketing, we offer comprehensive services including government relations, crisis management, and media training.Headquartered in Huntsville, Alabama, our firm has evolved from a video production enterprise established in the mid-1980s to a full-service PR agency incorporated in 1999. We maintain a relentless focus on protecting client reputations while delivering measurable results through innovative content creation and strategic outreach initiatives across multiple states.
Services
Public Relations
Media Relations
Television Production
Web Design
Marketing Strategy
Crisis Management
Government Relations
Event Planning
Social Media Management
Video Production
Highlights and features
- We specialize in promoting legal and medical professionals with tailored strategies
- Our team produces the nation's largest legal call-in TV shows
- We maintain lawcall.com, a leading legal professional directory
- Our experts understand professional service marketing nuances
- We combine media production with comprehensive PR strategies
Services
Public Relations
We develop comprehensive public relations strategies that enhance professional credibility and build industry authority. Our approach combines traditional media outreach with digital engagement to create cohesive brand narratives. With decades of experience in legal and medical sectors, we craft targeted campaigns that generate meaningful media coverage and establish thought leadership.
Television Production
Our television production team creates professional content including the nationally recognized LawCall and MedCall series. We handle all aspects from concept development to final broadcast, ensuring high-quality programming that showcases client expertise. These shows serve as powerful marketing tools while establishing professionals as trusted authorities in their fields.
Marketing Strategy
We develop data-driven marketing strategies that align with business objectives and target specific professional audiences. Our approach combines market research with competitive analysis to identify opportunities for growth. We create integrated campaigns that leverage multiple channels for maximum impact and measurable results.
Crisis Management
Our crisis management services help professionals navigate challenging situations while protecting their public image. We develop proactive plans and provide real-time response strategies to address potential threats. Our team ensures consistent messaging across all communication channels to maintain client credibility during critical moments.
Web Development
We create professional websites optimized for both user experience and search engine visibility. Our development team builds responsive sites that showcase client expertise through engaging content and intuitive navigation. We maintain lawcall.com as a premier legal resource while creating custom web solutions for individual clients.
People
Robert Lane
President & CEO
Leading Carleton PR's strategic direction, Robert brings decades of media and public relations experience to oversee client strategy and business development.
Chris Kidd
Client Relations Manager
Managing client relationships, Chris ensures seamless communication between our team and legal/medical professionals to deliver tailored marketing solutions.
Will Hoffpauir
Operations Manager
Will oversees daily operations, coordinating our multi-state team to maintain efficiency across media production, PR campaigns, and client services.
Bill Barry
National Production Manager
Bill directs television production for LawCall and MedCall, managing content creation and broadcast logistics across multiple markets nationwide.
Inga Barry
Creative Services Director
Inga leads our creative team in developing compelling content, visual design, and multimedia assets that enhance client branding and marketing effectiveness.
Questions
What industries does Carleton PR specialize in?
We focus on legal and medical professionals, creating targeted marketing strategies that position them as trusted authorities in their fields.
What makes Carleton PR different from other agencies?
Our unique expertise lies in understanding professional service marketing nuances, combining media production with strategic PR for measurable results.
Do you produce television content?
Yes, we produce LawCall and MedCall TV shows nationwide, establishing them as premier platforms for legal and medical professionals.
How do you help with online visibility?
We maintain lawcall.com, a comprehensive legal directory, and create optimized web content to enhance digital presence.
What services do you offer beyond traditional PR?
We provide crisis management, government relations, social media strategy, and full-scale event planning alongside our core PR services.
Where is Carleton PR based?
Our headquarters are in Huntsville, Alabama, with team members operating across multiple states.
