Business Details
30 Years
experience
Custom Healthcare Marketing Research Services
Founded in 1996, Health Centric has established itself as a leader in custom marketing research for healthcare organizations. Our expertise lies in delivering data-driven solutions that help clients acquire and retain customers while improving financial outcomes. With a singular focus on healthcare, we combine deep industry knowledge with advanced research methodologies to address complex challenges. Our team of seasoned professionals brings decades of experience in marketing, sales, and operations, ensuring clients receive actionable insights tailored to their unique needs. We prioritize collaborative partnerships, working closely with clients to design research strategies that align with specific business decisions.Our track record includes successful projects for hospitals, health technology companies, and medical equipment providers, demonstrating our ability to translate research into measurable results. By integrating qualitative and quantitative tools, we provide comprehensive market intelligence that drives strategic decision-making. Our commitment to excellence is reflected in our client-centric approach and dedication to advancing healthcare marketing practices.
Services
Secondary Research
Primary Research
Customer Loyalty Analysis
Market Demand Assessment
Competitive Positioning Studies
Details
- Year established: 1996
Highlights and features
- Exclusive focus on healthcare marketing research since 1996
- Proven ROI through actionable, data-driven insights
- Collaborative approach with client-partner relationships
- Expertise in qualitative and quantitative research methodologies
- Team with combined decades of healthcare marketing experience
Services
Secondary Research
Leverage existing data sources to understand market dynamics, competitor positioning, and consumer preferences. This service identifies patterns in published reports, customer feedback, and industry databases to inform strategic decisions. Helps organizations avoid redundant research while uncovering actionable insights from established information.
Primary Research
Conduct targeted qualitative and quantitative research to address specific business challenges. Through interviews, surveys, and focus groups, we gather fresh data directly from healthcare professionals and consumers. Provides statistically valid insights that guide product development, marketing strategies, and service improvements tailored to client needs.
Customer Loyalty Analysis
Measure and improve patient and client loyalty using the Net Promoter Score methodology. Identifies key drivers of loyalty among current customers while uncovering opportunities to convert hesitant clients. Delivers strategic recommendations to enhance satisfaction and maximize long-term revenue potential through improved customer relationships.
People
Bob Stevens
President
Healthcare marketing expert with 25+ years experience. Adjunct professor teaching strategic healthcare marketing since 2001. Co-author of 'Strategic Marketing for Health Care Organizations'. Holds MBA from Kellogg School of Management.
Greg Robinson
Senior Director
Former clinician with expertise in healthcare compliance and reimbursement. Founded Healthcare Compliance Systems in 1997. Specializes in connecting clinical needs with business solutions through market research insights.
Lisa Wilkins
Research Partner
Marketing research specialist with expertise in quantitative and qualitative study implementation. Co-owner of HIPAA-compliant research services firm. Focuses on rigorous data collection and analysis methodologies for healthcare clients.
Joel Lee
Research Partner
Strategic research consultant using innovative tools for preference measurement and solution co-design. Adjunct professor in marketing communications. Specializes in translating complex research findings into actionable business strategies.
Questions
What healthcare sectors do you specialize in?
We work with hospitals, health technology companies, medical equipment providers, and healthcare service organizations across all specialties.
How do you ensure research confidentiality?
All studies follow HIPAA-compliant protocols with secure data handling procedures managed through our certified research partners.
Can you help with product launch strategies?
Yes, we've supported numerous healthcare product launches through market testing, positioning research, and go-to-market strategy development.
What makes your approach different?
Our exclusive healthcare focus combined with rigorous methodology selection based on specific business decisions rather than pre-set templates.
How are research costs determined?
Costs depend on study scope, methodology, and sample size. We provide customized proposals with transparent pricing for each research project.
