Business Details
11 Years
experience
Your Trusted Marketing Partner for CPG and Military Resale Solutions
Founded in 2015 by Stephanie Medlin, Branch 5 Marketing is a lean integrated marketing communications agency specializing in consumer packaged goods (CPG) promotions and military resale channel strategies. Our agency combines fresh ideas with strategic design and measurable tactics to deliver high-engagement brand experiences tailored to cost-conscious military shoppers. With over a decade of industry expertise, we offer end-to-end solutions from concept development to fulfillment, serving clients ranging from global food companies to local startups.Our proprietary five-step methodology ensures deep brand immersion, data-driven market research, and creative direction that drives measurable sales growth. As a military spouse-owned business, we leverage unique insights into military consumer behavior to create authentic promotions that resonate with 20+ million authorized shoppers across DeCA, The Exchange, and other military retail channels.
Services
Custom Promotions
Media Plans
Event Planning
Fulfillment
Military Resale Specialists
Details
- Year established: 2015
Highlights and features
- We offer personalized service with stronger ROI than big agencies
- Our team has 10+ years of military resale channel expertise
- We provide prompt, clear communication and quick lead times
- All creative design and strategy is done in-house
- Our campaigns have driven 33-120% incremental sales lifts
What people say
Exceptional results
Prompt communication
Military market expertise
Creative excellence
Proven ROI
Services
Custom Promotions
Develop tailored sales promotions for CPG brands targeting military consumers. Our campaigns combine strategic planning with creative execution to drive product visibility and basket conversion. We handle everything from concept development to in-store implementation, delivering measurable results like 66% sales increases for clients.
Media Planning
Create data-driven media plans across traditional and digital platforms. We analyze consumer behavior to identify optimal channels, from local publications to Google Ads, ensuring maximum ROI. Our approach balances emerging technologies with proven methods to effectively reach military shoppers.
Event Planning
Design and implement promotional events for brand engagement in military retail environments. Services include trade booth design, grassroots events, and product demonstrations that create immersive brand experiences. We manage logistics from concept to fulfillment for seamless execution.
Fulfillment
Handle complete campaign fulfillment including prize distribution, coupon processing, and inventory management. Our systems ensure accurate tracking and timely delivery of promotional materials, maintaining compliance with military retail regulations while maximizing consumer participation.
Military Resale
Specialized marketing services for the military resale channel. We leverage deep understanding of military consumer behavior and retail dynamics to create targeted promotions. Our expertise includes navigating DeCA and Exchange store requirements to optimize campaign effectiveness for CPG brands.
People
Stephanie Medlin
Owner
Founded Branch 5 Marketing in 2015 after building expertise in military resale marketing. Specializes in CPG promotions, graphic design, and event planning. Advocate for animal welfare and classical music enthusiast with proven track record of delivering ROI for global and local clients.
Questions
What industries do you specialize in?
We primarily work with consumer packaged goods (CPG) brands in the military resale channel, including food, beverage, and household product manufacturers.
How do you measure campaign success?
We track conversion rates, sales lift metrics, and coupon redemption rates, with documented improvements of 33-120% in client sales performance.
What makes you unique in military marketing?
As a military spouse-owned business, we combine firsthand understanding of military consumer behavior with 10+ years of channel-specific experience.
Do you handle both digital and print campaigns?
Yes, we offer full-service solutions including digital advertising, social media, print materials, and in-store promotions.
How quickly can you launch a campaign?
Our agile approach typically delivers projects in a fraction of the time required by traditional agencies, often within weeks.
