Business Details
Your Trusted Advertising & Marketing Partner in Columbus, OH
We are a multidisciplinary advertising agency driven by a diverse team of creatives, data scientists, and strategists. Our collaborative approach combines authenticity, data-driven insights, and experimental thinking to build performance-driven brands that audiences love. We prioritize human connection in every campaign, leveraging modern methodologies to engineer brand love while fostering community impact through initiatives in behavioral health, diversity, and social change.
Services
Creative/Content
Media/Analytics
In-House Production
eCommerce Strategy
Brand Research
Highlights and features
- We combine multidisciplinary expertise with data-driven strategies for measurable results.
- Our team includes award-winning creatives and certified data scientists.
- We prioritize community impact through partnerships in behavioral health and diversity.
- Our proprietary technology platform enhances campaign optimization and audience targeting.
- We maintain transparency with clients through clear communication and ROI tracking.
Services
Creative/Content
Our creative team develops provocative, insight-driven campaigns that resonate with audiences. We collaborate in real time with strategists and data scientists to build purposeful concepts optimized for maximum impact. Services include brand activations, web design, and content development tailored to client goals.
Media/Analytics
We implement performance-driven media strategies using our proprietary data platform, The Helm. Our team leverages advanced analytics, customized bidding algorithms, and integrated buying to optimize ROI across all consumer journey phases while maintaining creative experimentation.
In-House Production
Our non-union production arm delivers high-quality video, digital experiences, and web development. From pre-production planning to full post-production, we execute scalable solutions including location scouting, casting, and on-location shooting to bring creative visions to life.
eCommerce Strategy
We develop data-driven eCommerce practices that predictably drive growth across sales channels. Our strategies combine D2C performance metrics with creative solutions to enhance digital and physical retail experiences while expanding market reach.
Brand Research
Our strategic planning team conducts comprehensive brand research and positioning analysis. Using data science and consumer insights, we create brand territories, predictive models, and measurement strategies to build long-term brand equity and market relevance.
People
Lance Porigow
EVP Growth
Lance leads growth initiatives at The Shipyard, focusing on innovative strategies to expand client partnerships and drive business development through data-informed decision making.
Trisha Chong
VP People & Culture
Trisha oversees talent development and DEIB initiatives, fostering an inclusive workplace culture that aligns with The Shipyard's commitment to diversity and employee well-being.
Questions
What services does The Shipyard offer?
We provide creative/content development, media/analytics, in-house production, eCommerce strategy, and brand research services tailored to client needs.
How does The Shipyard use data in its marketing strategies?
We combine data science with creative experimentation through our proprietary platform, The Helm, to optimize campaigns and deliver measurable ROI for clients.
What industries does The Shipyard work with?
We serve diverse sectors including consumer goods, healthcare, tourism, technology, and nonprofit organizations through customized advertising solutions.
Does The Shipyard have experience with national campaigns?
Yes, we've executed award-winning campaigns for clients like Visit California, CLA, and VSP Vision Care across multiple media platforms.
How does The Shipyard support community initiatives?
We partner with organizations focused on behavioral health, diversity, and homelessness through pro bono work and employee volunteer programs.
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Reviews (2)
Nicole Williams
Oct 13, 2019
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These people think that giving assignments to potential employees is a good job interview tactic, then have you submit your work before inviting you into the interview where you're expected to present your findings while they play hard ball with you. So basically if you want to join their team, don't be a parent and don't be currently employed. The vague directions and project they will give you will require several hours of work to do for free to probably not get hired. Also be prepared for virtual team members to join your interview and the on-site staff to not know how to work their AV equipment
Kingsley Blasco
Aug 10, 2017
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I have been working with The Shipyard for a couple of years. Our Shipyard team is AWESOME! Ashley, Gregg, Brent, and Maggie are invested in the success of our business. They are inspiring and encouraging as they move us forward. Their attention to every detail tells us we are with a winning team. What they do works for us.