Business Details
32 Years
experience
Strategic Marketing for Financial Institutions
Pannos Marketing has been a strategic marketing partner for financial institutions since 1994, combining deep banking expertise with innovative marketing solutions. Our team of former bankers and marketing professionals understands the unique challenges faced by financial institutions, from community credit unions to regional banks. We specialize in creating customized branding strategies, integrated campaigns, and digital media solutions that drive growth and enhance client relationships. With a proven track record of launching over 150 websites and serving 300+ financial institutions across 40 states, we bring both technical proficiency and industry-specific insights to every project.Our commitment to compliance expertise ensures all marketing strategies align with evolving regulatory requirements. By leveraging data-driven approaches and creative execution, we help clients expand their market share, increase deposit growth, and modernize their digital presence. Our collaborative culture fosters fresh thinking while maintaining a focus on measurable results. Headquartered in Manchester, New Hampshire, we combine local market knowledge with national industry experience to deliver solutions that move banking forward.
Services
Branding
Digital Marketing
Web Design
Media Planning
Compliance Expertise
Details
- Year established: 1994
Highlights and features
- We have over 30 years of specialized experience in financial institution marketing
- Our team includes former bankers with firsthand industry knowledge
- We implement data-driven strategies for measurable deposit and loan growth
- Our compliance expertise ensures marketing materials meet regulatory requirements
- We combine creative innovation with proven digital marketing techniques
What people say
Banking expertise
Creative solutions
Measurable results
Regulatory compliance
Industry knowledge
Services
Branding
We create distinctive brand identities for financial institutions that communicate core values and differentiate them in competitive markets. Our approach combines strategic research with creative execution to develop logos, visual systems, and messaging frameworks that resonate with target audiences. By aligning brand identity across all touchpoints, we help banks and credit unions build stronger customer relationships and market presence.
Digital Marketing
Our digital marketing services help financial institutions maximize their online impact through targeted campaigns and data-driven strategies. We develop comprehensive digital approaches including SEO, paid media, email marketing, and social media management tailored to banking audiences. By analyzing performance metrics, we continuously optimize campaigns to improve engagement, drive conversions, and achieve specific business objectives like deposit growth or loan acquisition.
Web Design
We build user-friendly, compliant websites that serve as effective digital branches for financial institutions. Our web solutions combine intuitive navigation with responsive design to create seamless experiences across devices. We focus on converting visitors through clear calls-to-action while ensuring accessibility standards and regulatory requirements are met. Our team also implements content management systems that allow easy updates and maintenance.
Media Planning
Our media planning services help financial institutions maximize marketing ROI through strategic channel selection and campaign execution. We develop integrated media strategies that combine traditional and digital channels to reach target audiences effectively. This includes TV, radio, print, outdoor advertising, and digital media placements. We focus on creating cohesive messaging across platforms while maintaining compliance with banking regulations.
Compliance Expertise
We ensure all marketing materials meet evolving banking regulations and compliance requirements. Our team stays current with regulatory changes affecting financial institution marketing, including advertising standards and disclosure requirements. We work closely with clients to develop compliant campaigns while maintaining creative effectiveness, helping reduce legal risks and ensure consistent regulatory adherence across all marketing initiatives.
People
Jim Pannos Marketing
President
Former banker with 30+ years marketing experience, founded Pannos Marketing in 1994. Combines industry knowledge with creative vision to lead strategic initiatives for financial institutions.
Mike Giovinelli
Chief Strategy Officer
Develops strategic approaches for client campaigns with deep understanding of banking challenges. Brings extensive experience in financial services marketing and business development.
Paul Tonelli
Chief Creative Officer
Leads creative team in developing award-winning brand solutions. Specializes in translating banking concepts into compelling visual identities and marketing materials.
Vizma Sanders
Director of Client Services
Manages client relationships with focus on understanding institutional goals. Ensures marketing strategies align with business objectives while maintaining compliance standards.
Matt Larrabee
Director of Web Services
Oversees website development projects with technical expertise in creating compliant, user-friendly digital experiences for financial institutions.
Questions
What financial institutions do you specialize in working with?
We work with banks and credit unions of all sizes, from community institutions to regional banks, providing tailored marketing solutions.
How do you handle regulatory compliance in marketing materials?
Our team has specialized compliance expertise to ensure all marketing materials meet current banking regulations and industry standards.
What digital marketing services do you offer?
We provide comprehensive digital marketing including website development, SEO, social media strategy, email campaigns, and performance analytics.
Can you help with brand development for financial institutions?
Yes, we specialize in brand strategy, logo design, brand refreshes, and creating cohesive brand identities that resonate with banking audiences.
How do you measure the success of your marketing campaigns?
We use data analytics to track key performance indicators like deposit growth, loan applications, website traffic, and campaign conversion rates.
