After working in sales, customer service, newspaper circulation, marketing, and public relations for various companies for years, I was asked to start up and lead an in-house full service "agency" department at a private university in Portland, Oregon. I did this for nearly 9 years and loved it. One day during my time at the university I was asked by a contact at a small non-profit to help out with some radio advertising questions.
They loved it and saved themselves a lot of money and headache. Then, someone else asked me to help get them a logo. Then someone else asked me how to start a Facebook group and monitor Twitter feeds. Then another company asked me to hook them up with some killer printing and display productions. Sometimes I did it as a favor, but most of the time I charged a small fee for my time.
They loved it and saved themselves a lot of money and headache. Then, someone else asked me to help get them a logo. Then someone else asked me how to start a Facebook group and monitor Twitter feeds. Then another company asked me to hook them up with some killer printing and display productions. Sometimes I did it as a favor, but most of the time I charged a small fee for my time.
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Just like tech support, accounting, or legal services that you hire out, through my connections you can have access to all the PR, Web, and Marketing services you don't have time to do yourself. Much of what I do for companies can't be expressed with pretty design and photography. Most of my clients like to hire me discreetly so that the competition doesn't know what's happening.
Social Media
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The answer: it depends. It seems like all we hear these days is "social media, social media, social media". It's hard to know how much of an investment to make in these areas. Let's talk about the implications of these efforts for your brand. Let's figure out exactly what your business objectives are and how extending your online presence may or may not have a measurable return.
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Many of my clients like to keep their activities discreet because of the competitive nature of their business. They don't want others to know how they are getting such great results! However, if you want, they would be willing to tell you what they think of my services themselves. All you have to do is ask me and I'll connect you.
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