Pure Portfolios
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Pure Portfolios
We utilize a "Rules-based" investment approach, reducing human emotion and behavioral biases. By connecting our management fees with investment performance, we draw a clear line between our compensation and client outcomes. We use cutting edge technology and embrace a culture of innovation aimed at improving the client experience.

Pure Portfolios believes the "all-in" cost of investment management is too high, directly resulting in lower returns for investors. Our aim is to lower the overall cost of investing for our clients. We do this by in-sourcing the investment management. We do not allocate client assets to third party managers, mutual funds, or alternative managers (hedge funds).
Services
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Pure Portfolios has partnered with eMoney, a leader in financial planning software, to build custom planning solutions for our clients. Whether you're just getting started or thinking about retirement, let us build out a customized plan that brings the complexities of your life together. Lifeyield provides our clients with an easy way to demonstrate the value of tax-efficient investment management.
Portfolio Management
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Evidence-Based Investing is a passion for learning, improving, and optimizing our process. Pure Portfolios utilizes an asset allocation framework using exchange traded funds (ETFs) to build core positions. We can add individual equity strategies to target themes or client values (environmental, corporate governance, diversity, etc.)
Impact Investing
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We believe impact investing means making a difference in the world through your investments. We are dedicated to achieve a sustainable outcome while honoring our client's unique ideals. Investors with social missions or passions who would like their working capital to reflect their values, should consider impact investing.
Press
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Pure Portfolios officially announced a merger with Northwest Wealth Advisors (NWA) today representing an exciting partnership that brings together two fast-growing, independent wealth management firms in the region. If you need a loan to pay your staff when the markets drop, then there's a bigger problem with your business, argues Nik Schuurmans, founder of Pure Portfolios.
FAQs
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Pure Portfolios wants to offer individuals and families a personalized, low-cost wealth management experience. Pure Portfolios has access to institutional level research from Schwab, Bespoke Investment Group, and Koyfin. You can access our investment content on our blog and YouTube. Pure Portfolios has partnered with eMoney to offer best in class financial planning software.
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