Business Details
Your Trusted Growth Partner for Healthtech & Fintech
Ratio is a growth agency dedicated to helping healthtech and fintech companies scale and reshape legacy industries. Our team of storytellers and data enthusiasts creates custom go-to-market strategies to attract, engage, and delight target buyers, unlock growth, and move markets. We combine industry insight, curated advisory support, and bold storytelling to accelerate growth in complex, regulated markets. Our core values emphasize diversity, candor, integrity, smart work, collaboration, and forward-thinking leadership.With expertise in market intelligence, brand strategy, performance marketing, and tech integration, we partner with clients to modernize their go-to-market approaches and achieve measurable results. Our advisory board includes industry leaders who provide specialized guidance in emerging technologies, healthcare, finance, and innovation. We prioritize client success through tailored strategies, data-driven decisions, and seamless digital experiences that build credibility and drive engagement.
Services
Intelligence & Insights
Brand & Creative
Social & Community
Performance Marketing
Automation
Experience Design
Healthtech Strategy
Fintech Solutions
CRM Optimization
Market Expansion
Highlights and features
- We deliver data-driven growth strategies with measurable results like 206% QoQ MQL increases
- Our advisory board includes industry leaders in healthtech and fintech
- Specialized expertise in regulated markets with tailored go-to-market approaches
- Award-winning brand strategies that drive market expansion
- Integrated services spanning market intelligence to tech optimization
What people say
206% QoQ increase in MQL conversions
Strategic clarity for go-to-market approach
Award-winning revenue growth achieved
Pivotal brand story refinement
Therapeutic team alignment process
Services
Intelligence & Insights
Our intelligence services assess industry landscapes to uncover opportunities, anticipate trends, and inform strategic decisions. We analyze market dynamics, competitive positioning, and buyer personas to create data-driven growth strategies that give clients a competitive edge in regulated industries.
Brand & Creative
We develop compelling brand identities that resonate with target audiences through strategic messaging and visual storytelling. Our team creates cohesive brand frameworks that enhance market traction, improve customer engagement, and establish thought leadership in complex healthcare and financial technology sectors.
Performance Marketing
Our performance marketing solutions combine targeted advertising, SEO, and conversion optimization to accelerate revenue growth. We implement measurable campaigns that expand market reach, improve customer acquisition costs, and drive sustainable business development for technology companies.
Experience Design
We create custom digital experiences that enhance user engagement and generate high-quality leads. Our design process focuses on intuitive interfaces, responsive web solutions, and seamless customer journeys that build credibility and drive conversions for healthtech and fintech platforms.
Automation Strategy
Our automation solutions optimize marketing, sales, and operational workflows through integrated technology platforms. We implement systems that improve efficiency, enhance customer engagement, and provide actionable analytics to support data-driven decision-making across the revenue funnel.
People
John Farkas
CEO / Partner
John leads strategic direction and partnership development with extensive experience in scaling technology companies through innovative growth strategies.
Jess Head
President
Jess oversees operational execution and client success, bringing decades of leadership in marketing transformation for regulated industries.
Laura O'Toole
CEO
Laura provides strategic advisory leadership with deep expertise in healthcare technology and market expansion initiatives.
Stephanie Lahr
President
Stephanie contributes brand strategy insights from her experience leading healthcare organizations through digital transformation journeys.
Dave Brooks
Chief Strategy Officer
Dave drives strategic planning with industry expertise in technology adoption and market positioning for emerging companies.
Questions
What industries does Ratio specialize in?
We focus exclusively on healthtech and fintech sectors, helping companies modernize go-to-market strategies in regulated markets.
How does Ratio measure campaign success?
We use data-driven metrics including MQL conversions, CRM adoption rates, and revenue growth KPIs tailored to client objectives.
What services does Ratio offer?
Our services include market intelligence, brand strategy, performance marketing, automation, experience design, and tech integration.
How long do typical engagements last?
Project durations vary but typically range from 6-18 months depending on growth objectives and market complexity.
Can Ratio help with brand positioning?
Yes, we specialize in rebranding strategies that have driven 42M+ Series B funding and market leadership positions.
Do you work with startups or established firms?
We partner with both emerging companies and established players seeking to transform legacy industry approaches.
Reviews (1)
Chris Turner
Aug 31, 2017
Report
One of the best B2B technology marketing teams I've met. They know their niche and do exemplary work.
