Perception
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Perception INK believes that positive perceptions, nurtured through strategic visibility, are critical to long-term success. By telling client stories authentically, traditionally and socially, we contribute to building brands. We guide clients by helping them tell their stories, promote ideas and make connections to audiences of importance.

Placing executives behind the right podiums, sourcing their expertise to media, securing community board placements and facilitating key connections are at our very core. Sharing client stories on the value of company products and services and forging smart marketing partnership is woven into our DNA.
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We help executives get out of their offices and into the communities that matter - business, professional and civic. For many companies, the brand-building power of executive thought leadership and community involvement is never realized. Yet a strategic executive visibility program can generate awareness, credibility and affiliation.
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Perception's initial work for Angie's provided the groundwork for launching the brand in Chicago. A national media relations campaign built on the Bastian's inspiring entrepreneurial story and gluten-free snacking goodness garnered mom blogger, nutritionist and celebrity endorsements. National placements and appearances included teaching Martha Stewart how to pop a stovetop batch on her New York-based show.
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