Business Details
16 Years
experience
Your Trusted Real Estate Team in Montclair, NJ
At the Susan & Irina Real Estate Team, we recognize that buying or selling a home is an emotional journey requiring personalized guidance. With decades of combined experience in real estate and prior careers in television and media, we bring unmatched negotiation skills and market expertise to every transaction. Our commitment extends beyond transactionswe focus on understanding clients' evolving needs, whether transitioning from city to suburb, first-time buyers, or seasoned investors.As co-founders of West of Hudson Real Estate, a women-owned brokerage, we prioritize client-first values while maintaining deep expertise in Northern New Jersey's unique communities. Our approach combines local market knowledge with a dedication to fostering community through charitable initiatives, ensuring clients find not just houses, but homes where they can thrive.
Services
Home Buying Guidance
Selling Strategies
Market Analysis
Community Insights
Transaction Coordination
First-Time Buyer Support
Relocation Assistance
Investment Property Sales
Luxury Home Marketing
Local School Information
Details
- Year established: 2010
Highlights and features
- We offer 24/7 personalized client support throughout the transaction process
- Our team combines 15+ years of real estate experience with media industry expertise
- Deep local market knowledge of Northern New Jersey's unique communities
- Charitable commitment through portion-of-commission donations to client-chosen causes
- Proven success in competitive markets with tailored negotiation strategies
What people say
Knowledgeable
Responsive
Supportive
Market expertise
Personalized guidance
Services
Home Buying Guidance
Our comprehensive home buying service helps clients navigate Northern New Jersey's competitive market with expert guidance. We provide personalized property searches, market analysis, and negotiation expertise to secure ideal homes. Our local knowledge extends to school districts, community amenities, and neighborhood dynamics, ensuring informed decisions that match clients' lifestyle needs.
Selling Strategies
We develop tailored marketing plans to maximize property exposure and value. Our approach combines professional photography, targeted online promotion, and strategic pricing to attract qualified buyers. With deep understanding of local market trends, we help sellers achieve optimal terms while minimizing stress throughout the transaction process.
Market Analysis
Our data-driven market analysis service provides accurate property valuations based on comparable sales and current market conditions. We help buyers make competitive offers and sellers set strategic asking prices. This service includes detailed reports on neighborhood trends, inventory levels, and pricing dynamics to support informed decision-making.
Community Insights
We offer in-depth knowledge of Northern New Jersey communities, including school ratings, commute times, and local amenities. Our service helps clients evaluate neighborhoods based on lifestyle priorities, from family-friendly parks to urban walkability. We provide firsthand insights about community culture and future development plans to ensure long-term satisfaction.
Transaction Coordination
Our transaction coordination ensures smooth closings through organized document management and timeline tracking. We coordinate with lenders, attorneys, and inspectors to maintain progress while protecting client interests. This service includes regular updates, contingency planning, and proactive problem-solving to address any challenges that arise during the process.
People
Susan Horowitz
Team Leader | Real Estate Consultant
With over 15 years in television production before transitioning to real estate, Susan brings exceptional negotiation skills and client service expertise. A former president of the West Essex Board of Realtors, she combines market knowledge with personalized guidance to help clients find their ideal homes.
Irina Grobman
Director of Operations | Real Estate Consultant
Former reality TV producer Irina offers unique insights from both client and industry perspectives. Having bought and sold multiple properties before entering real estate, she understands the emotional journey of homeownership and provides empathetic, informed guidance throughout the transaction process.
Jennifer Bernal
Transaction Manager
Jennifer brings deep local knowledge from growing up in Bloomfield and working in real estate administration for top agents. With experience in both teaching and real estate operations, she ensures smooth transactions while maintaining personal connections to community resources and services.
Questions
What Northern New Jersey areas do you specialize in?
We focus on Essex and Passaic counties, including Montclair, Glen Ridge, Bloomfield, Maplewood, South Orange, and surrounding communities.
How do you support first-time homebuyers?
We provide comprehensive guidance through every step, from market education to mortgage recommendations, with personalized attention to address specific concerns and questions.
What makes your team different from other realtors?
Our combination of media industry negotiation skills, deep local knowledge, and personalized service approach creates a unique client experience focused on long-term relationships.
How do you handle competitive multiple-offer situations?
We leverage our market expertise to craft compelling offers, provide strategic advice on terms and pricing, and maintain direct communication with listing agents to advocate for our clients.
Do you work with sellers as well as buyers?
Yes, we offer full-service representation for both buyers and sellers, including marketing strategies, pricing analysis, and transaction coordination for property sales.
What community involvement initiatives do you support?
We donate a portion of each commission to client-chosen causes and partner with local organizations like Toni's Kitchen and the Montclair Public Library.