Business Details
17 Years
experience
Your Trusted Partner for Marketing & Sales Funnel Optimization
Funnel Science is a data-driven marketing and sales optimization company that leverages proprietary software and artificial intelligence to help businesses attract, nurture, and convert high-quality customers. Founded in 2009 by Alex Fender, a Google Certified Marketing consultant, the company specializes in developing customized sales funnels, marketing analytics, and AI-powered solutions for industries including healthcare, finance, and oil and gas. Our services encompass search engine marketing, social media management, website development, and conversion rate optimization.We utilize advanced data tracking tools to measure marketing impact on conversion rates, revenue, and profitability while providing 24/7 lead management through our proprietary SaaS platform. Recognized as a Google Partner and multiple award winner, including the Google Engage All-Stars Competition from 2012-2015, we combine technical expertise with strategic planning to deliver measurable results. Our team of industry experts works with businesses of all sizes to create action-oriented websites, landing pages, and omni-channel marketing strategies designed for lasting growth.
Services
Marketing Analytics
Sales Funnel Development
AI Integration
Website Optimization
Conversion Rate Optimization
Search Engine Marketing
Social Media Management
Lead Management Software
Details
- Year established: 2009
Highlights and features
- We have over 15 years of experience in digital marketing and sales funnel optimization
- Our proprietary AI software tracks marketing ROI from first touch to sale
- We offer 24/7 lead management and performance tracking across all channels
- Our team includes Google Certified Marketing consultants and industry award winners
- We provide customized solutions for healthcare, finance, oil and gas industries
Associations and certifications
- Google Partner
What people say
Data-driven approach
Measurable ROI improvements
Expert team
Proprietary software
Industry expertise
Services
Marketing Analytics
Our marketing analytics service provides comprehensive tracking and measurement of all marketing efforts. We analyze data from Google, Facebook, organic traffic, and referral sources to calculate revenue and ROI by channel. Our proprietary software enables businesses to track phone calls, forms, chats, emails, and texts in one centralized location.
Sales Funnel Development
We create customized sales funnels tailored to specific business goals. Our approach includes digital advertising, website development, landing page optimization, and SEO implementation. Our proprietary software tracks leads from first contact through conversion, providing actionable insights to improve conversion rates and sales outcomes.
AI Integration
Our AI solutions analyze customer behavior patterns to optimize sales funnels. The technology powers predictive analytics that improve decision-making and sales efficiency. We implement AI across marketing channels to enhance targeting, personalize customer experiences, and automate optimization processes for better ROI.
Conversion Rate Optimization
We improve conversion metrics across five key areas: click-through rate, bounce rate, time on site, funnel progression, and completed calls to action. Our data-driven approach combines behavioral analysis with A/B testing to systematically increase the percentage of website visitors who become customers through measurable improvements.
Website Development
Our web design team creates high-converting websites optimized for both user experience and search engines. We focus on creating visually appealing designs that guide visitors through the sales funnel while implementing technical SEO best practices. Each website includes integrated tracking for continuous performance optimization.
People
Alex Fender
Founder & President
Alex Fender is the founder of Funnel Science and a Google Certified Marketing consultant. He developed the company's proprietary software to measure digital marketing effectiveness from first touch to sale. With over 15 years of experience, he led the team to multiple Google Engage All-Stars Competition wins and a Veteran Business Battle first place finish.
Questions
What industries do you specialize in?
We specialize in healthcare, finance, and oil and gas industries, providing tailored marketing solutions that address specific sector challenges and regulatory requirements.
How do you measure marketing effectiveness?
We track complete customer journeys using proprietary software that measures phone calls, forms, emails, and website interactions to calculate ROI by marketing channel.
Do you offer website development services?
Yes, we create high-converting websites with integrated tracking systems and technical SEO optimization to support effective sales funnels.
What is your 90-day guarantee?
If our strategies don't improve your conversion metrics within 90 days, we offer a full refund as we're confident in our data-driven approach.
How does your AI technology help marketing efforts?
Our AI analyzes customer behavior patterns to optimize targeting, personalize experiences, and automate improvements across digital marketing channels for better conversion rates.
Can you help with local and national marketing?
We provide both local Plano, TX marketing and nationwide digital campaigns through targeted advertising strategies that work across geographic boundaries.
Reviews (4)
Urshel Metcalf
Jun 30, 2021
Report
From the first conversation with Alex until I became a client and now a couple of years later, I have consistently been impressed with the direct no nonsense approach to getting results. As Alex says , If it doesnt make money it doesnt make sense. The ability to have a closed-loop marketing system that identifies what is working and what isnt takes it to the level of constant improvement and efficiency and bottom line - optimized profits.
Indrani Pancharpula
Dec 12, 2020
Report
Great company to work with for promoting any business. We started our Montessori School in Prosper in October 2019, during initial months we were spending some money in Google and Facebook ads, but we did not have any enrolments from those ads because it was not reaching right audience. I came to know about Funnel Science from one of my friend who had benefited from their ad campaign. Glad I contacted Alex Fender to help us in promoting our business. Alex and his team listened to our requirements and guided us properly and did very good ad campaign for us using Google, Facebook, Yelp, their method
Jake Pagragan
Nov 18, 2020
Report
The team at Funnel Science is top-notch. Full solutions set for B2B and B2C companies that, like we were, need to put some structure around marketing effectiveness. Couple that with their expertise on AdWords and digital marketing and it significantly increased revenue and highlighted some training issues with our sales staff we were able to correct. Cannot recommend highly enough.
Katy Merriman
Nov 14, 2020
Report
I have really enjoyed working with Funnel Science. They are very thorough and knowledgeable about building our web/social media presence for our business. I would recommend them to anyone trying to build business.
