Business Details
13 Years
experience
Your Trusted Partner for Event Staffing Solutions
Modern Talent is a premier event staffing agency headquartered in Minneapolis, Minnesota since 2013. Specializing in connecting brands with highly trained promotional models, brand ambassadors, and event staff, we deliver exceptional service across industries including alcohol beverage marketing, trade shows, and experiential marketing. Our rigorous selection process ensures every team member is thoroughly trained on product specifics, with new hires shadowing veterans to guarantee quality execution. We utilize Palaterra technology for real-time event tracking and reporting, providing clients immediate access to performance metrics, photos, and sales data. With a nationwide talent database and a commitment to exceeding client expectations, we handle events of all sizesfrom intimate tastings to large-scale conventionswith equal dedication to excellence.Our focus on professional development and client communication has earned us partnerships with major brands like Fireball Whisky and Jameson Irish Whisky. We maintain strict punctuality standards and zero tolerance for understaffed events, ensuring every client's vision is flawlessly executed. Our team's expertise in product education and consumer engagement drives measurable results for clients' marketing objectives. With over a decade of industry experience, we combine local market knowledge with national reach to deliver consistent, high-quality service. Our approach emphasizes transparency, reliability, and continuous improvement through post-event analysis and feedback.
Services
Promotional Models
Event Staffing
Brand Ambassadors
Experiential Marketing
Wine Professionals
Temporary Staffing
In-Store Demos
Trade Show Models
Details
- Year established: 2013
Highlights and features
- We maintain a 15-year track record in adult beverage industry staffing
- Our team undergoes mandatory product-specific training and shadowing programs
- We guarantee 100% staff punctuality and event coverage
- We utilize Palaterra technology for real-time event performance tracking
- Our talent database spans multiple states with local market expertise
What people say
Exceptional service
Professional staff
Reliable execution
Thorough training
Measurable results
Services
Promotional Models
Our Promotional Models combine product expertise with engaging personalities to boost brand awareness. Each model undergoes comprehensive training on product specifications and consumer engagement strategies. With experience in beer, wine, and liquor promotions, they create memorable consumer interactions at bars, restaurants, and special events while driving measurable sales results.
Event Staffing
We provide professional event staff for festivals, conventions, and corporate functions. Our trained personnel handle registration, guest services, and event logistics with reliability and attention to detail. Staff receive advance training on event-specific requirements to ensure seamless execution of client objectives while maintaining brand consistency throughout each engagement.
Brand Ambassadors
Our Brand Ambassadors serve as trusted extensions of client brands at marketing events. Trained in product knowledge and consumer communication, they effectively convey brand messaging while collecting valuable market insights. Available for street teams, retail engagements, and private events, they help increase brand visibility and consumer loyalty through authentic interactions.
Experiential Marketing
We create immersive brand experiences through guerrilla marketing, pop-up events, and VIP activations. Our team designs interactive consumer engagements that align with brand objectives while collecting real-time performance data. From concept execution to post-event analysis, we deliver memorable experiences that drive brand awareness and consumer conversion.
Wine Professionals
Our specialized Wine Professionals combine sommelier-level knowledge with marketing expertise to promote wine brands effectively. They conduct tastings with detailed product education, covering wine profiles, production history, and pairing suggestions. Equipped with professional tasting tools, they create engaging experiences that convert casual consumers into brand advocates while delivering measurable sales impact.
Questions
What types of events do you staff?
We staff alcohol beverage tastings, trade shows, corporate events, festivals, and private functions with trained promotional personnel.
Do you operate outside Minnesota?
While based in Minneapolis, we provide staffing services nationwide through our extensive talent database in multiple states.
How do you train your staff?
All staff complete product-specific training, shadow veterans, and learn brand messaging to ensure consistent, professional execution.
Can you provide event reporting?
We use Palaterra technology for real-time reporting including photos, sales data, and consumer feedback post-event.
What makes your service unique?
Our combination of rigorous training, technology integration, and 15+ years' experience in alcohol beverage marketing delivers superior client results.
Reviews (7)
Robert Nichols
Mar 21, 2021
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I have been using Modern Talent for the last 2 1/2 years in my current position and Christin and her staff make the process very simple and easy. Their staff has been tremendous to work with and very professional in their presentations. I would recommend Modern Talent for all of you marketing needs!
Clay Burrows
Mar 05, 2021
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Positive:Professionalism,Quality,Responsiveness
I work for a large wine & spirits supplier here in Minnesota, and our experience contracting event help through Modern Talent has been terrific. They are easy to schedule with, flexible on short notice, and always prepared. I would absolutely recommend their services.
I work for a large wine & spirits supplier here in Minnesota, and our experience contracting event help through Modern Talent has been terrific. They are easy to schedule with, flexible on short notice, and always prepared. I would absolutely recommend their services.
Tawnya Heinsohn
Mar 03, 2021
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Positive:Professionalism,Quality
I've been a brand ambassador for Modern Talent for the past 4 years. They are innovative, have high standards, and are extremely professional. Their staff is in constant communication to make sure events go off without a hitch!
I've been a brand ambassador for Modern Talent for the past 4 years. They are innovative, have high standards, and are extremely professional. Their staff is in constant communication to make sure events go off without a hitch!
Adam Lenhart
Mar 01, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Dealing with multiple promotion companies throughout my years in the wine & spirits industry, it was fantastic to find Modern Talent as a one stop shop and know that all is covered, in detail, once the promo is in the books. Modern Talent covering your promos is always worry free period.
Dealing with multiple promotion companies throughout my years in the wine & spirits industry, it was fantastic to find Modern Talent as a one stop shop and know that all is covered, in detail, once the promo is in the books. Modern Talent covering your promos is always worry free period.
Andrew Michels
Feb 18, 2021
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Positive:Professionalism,Quality
Modern Talent has built a great reputation. They are professional, reliable, energetic, outgoing, organized and consistent. They offer Best in Class customer service from booking, program activation, & invoicing. I always feel very confident when working with Modern Talent and my customers tell me the same thing!
Modern Talent has built a great reputation. They are professional, reliable, energetic, outgoing, organized and consistent. They offer Best in Class customer service from booking, program activation, & invoicing. I always feel very confident when working with Modern Talent and my customers tell me the same thing!
Nicole Bredeson
Feb 17, 2021
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I have worked with Modern Talent for several years and have had an amazing experience! They have a team of hard working, positive, and professional individuals. I've met great friends through working with Modern Talent. Christin, Madeline, and the management team are extremely organized and communication is always top notch. I always appreciate the positive support from Modern Talent. The event software platform is informative and organized - I'm able to easily apply for events, as well as learn and master my knowledge on the brand/product I'm representing. I truly enjoy working with Modern Talent
Shelby Cara
Jan 04, 2020
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Modern Talent has been a great company to work for. They are extremely organized and communicate the details of each event in an effective and efficient manner. The owner as well as the employees with Modern Talent are very professional and thorough with the event management from start to the finish. You can tell they have great relationships with all the reps. and distributors they work with. I hear nothing but good things about them from associated people in the industry. I always look forward to working events with this company.
