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Business Details
50+ Years
experience
Custom Hawaiian Apparel & Merchandise Design in Honolulu
Founded in 1955, IOLANI General Store has built a legacy as a leader in Hawaiian apparel and accessory design, leveraging decades of industry expertise and partnerships with global brands like UNIQLO and Hawaiian Airlines. Our commitment to innovation and client satisfaction drives our mission to help businesses worldwide establish distinctive brand identities through custom merchandise solutions. With a heritage rooted in creativity and quality craftsmanship, we combine traditional Hawaiian aesthetics with modern design techniques to deliver products that resonate with diverse markets.

Our teams deep understanding of textile production, licensing collaborations, and private label manufacturing ensures tailored solutions that meet evolving client needs while maintaining ethical and sustainable practices.
Services
Custom merchandise design Private label manufacturing Brand identity development Apparel production Accessory creation
Details
  • Year established: 1955
Highlights and features
  • We have over 70 years of experience in Hawaiian apparel design and manufacturing.
  • Our partnerships include global brands like UNIQLO and Hawaiian Airlines.
  • We specialize in private label merchandise for businesses worldwide.
  • Our team combines heritage craftsmanship with modern design techniques.
  • We prioritize innovation and client satisfaction in every project.
Services
Custom merchandise design
We create tailored merchandise designs that reflect your brands unique identity. Our team works closely with clients to develop concepts that resonate with target audiences while maintaining quality and functionality. With decades of experience in the apparel and accessory industry, we ensure every design aligns with market trends and client specifications.
Private label manufacturing
We specialize in producing high-quality private label products for businesses worldwide. Our manufacturing processes adhere to strict quality standards while offering flexibility in materials, colors, and packaging. Clients benefit from our extensive industry connections and ability to scale production according to demand.
Brand identity development
We help businesses establish and refine their brand identities through strategic design and product development. Our approach focuses on creating cohesive visual elements that communicate brand values effectively. This service includes market research, logo integration, and product line planning to ensure consistency across all merchandise.
Apparel production
We produce a wide range of apparel items using premium fabrics and advanced techniques. Our production capabilities include t-shirts, aloha shirts, and outerwear, all crafted to meet industry standards. Clients receive samples for approval before full-scale manufacturing begins.
Accessory creation
We design and manufacture accessories that complement apparel lines or stand alone as branded products. Our offerings include hats, bags, and wearable tech accessories, all developed with attention to detail and functionality. Clients can choose from existing templates or request custom designs.
Questions
What types of products does IOLANI General Store offer?
We specialize in custom apparel, accessories, and merchandise for private label brands, including t-shirts, aloha shirts, hats, and bags.
Can I request custom designs for my brand?
Yes, we provide tailored design services to create unique products that align with your brand’s identity and target audience.
Do you work with businesses outside of Hawaii?
Yes, we serve clients globally, helping businesses worldwide establish their brand identity through our products.
How long does the production process take?
Timelines vary based on order size and complexity. Contact us for a detailed estimate tailored to your project.
What is your minimum order quantity?
Minimum order requirements depend on the product type. Please contact us for specific details and options.
Reviews (5)
Adam Wood
Nov 23, 2019 Report
I'm always looking for locally produced souvenirs so I knew I had to check this store when I went to Hawaii. A little bit out of the way across the road from the Ala Moana Centre in a more industrial area, you have to walk up a ramp to the second floor to access the store. There is a donut shop cafe and a ukulele producer adjacent to the store as well. Huge selection of aloha shirts for men and blouses and dresses for women, made in Hawaii, in both cotton and rayon varieties. Staff was very attentive and friendly, and provided size charts to help me measure the sizes. I went in the late afternoon
Gina Meyer
Sep 23, 2019 Report
This place is awesome! There's a donut shop, a clothing shop and an ukulele shop here. It's great to get donuts and coffee and sit on the porch and relax for a bit.
Christine Choe
Oct 30, 2018 Report
Very kind and nice staffs. Poor AS. Quality of fabric is not so good. Better to buy 'Iolani dress at Macy's.
Deborah K.
Sep 01, 2018 Report
I went to the store in the Outrigger Waikiki. I fell in love with the fabric and ended up buying 2 tunics. They are so comfortable and look great! And no wrinkles. I am very happy with this purchase.
Jared Dayton
Jun 05, 2017 Report
Went looking for wedding matching attire but they were fairly inflexible in their selection or custom ordering.