I'm not new to content creation, by any means. During my days as a typesetting/copywriting/graphic design studio owner, I worked with advertising agencies in Upstate SC. I've written employee handbooks, press releases, ad copy and even ghost-wrote my Grandma Jensen's hardbound book (The Middle Daughter).
For 20 years I described racing action for Cycle News, mostly motocross. The largest promoter in the Southeast got that way partly because of those weekly articles. Now, instead of structured ads and cold emails, we're seeing a technique called 'content marketing'. Basically, it's a strategy that tells a story, of a company, a product, an event, whatever you want to be promoted.
For 20 years I described racing action for Cycle News, mostly motocross. The largest promoter in the Southeast got that way partly because of those weekly articles. Now, instead of structured ads and cold emails, we're seeing a technique called 'content marketing'. Basically, it's a strategy that tells a story, of a company, a product, an event, whatever you want to be promoted.
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