Business Details
37 Years
experience
Emergency
services
Trusted AI-Enabled Public Relations Agency
Gregory FCA is a leading public relations agency with over 35 years of experience delivering integrated media relations, digital strategies, and creative solutions. Our team combines deep industry expertise with AI-powered tools to enhance brand visibility and credibility. We specialize in serving B2B and B2C brands across financial services, technology, cybersecurity, healthcare, real estate, and more. Our approach emphasizes no outsourcing, ensuring dedicated senior strategists work directly with clients. Recognized for excellence, including PR Daily's Content Marketing Agency of the Year, we focus on measurable results through innovative PR campaigns.Our media-trained professionals, including former journalists, provide unique insights into securing top-tier coverage. We offer tailored communications programs that align with client goals and market demands. Our reputation management services leverage a proprietary AI crisis communications tool, CrisisCalm, to protect brand integrity. Clients consistently highlight our team's strategic value and the tangible impact of our campaigns. With offices in Philadelphia, New York, Boston, and London, we serve clients globally while maintaining boutique-level service.
Services
Media Relations
Content Marketing
Creative Services
Digital Strategy
Media Training
Reputation Management
Details
- Year established: 1989
Highlights and features
- We have over 35 years of experience in public relations with a proven track record.
- Our team includes former journalists from top media outlets like The New York Times.
- We utilize AI-powered tools like CrisisCalm for advanced crisis communications.
- No outsourcingdedicated senior strategists work directly on client accounts.
- Recognized with awards including PR Daily's Content Marketing Agency of the Year.
What people say
Fantastic work
Essential team member
Game-changer
Positive media attention
Great partnership
Services
Media Relations
We secure top-tier media placements through strategic outreach and relationships with journalists. Our team, including former reporters, understands how stories get published. Clients benefit from over 1,500 annual placements in major outlets. This builds brand authority and drives industry recognition.
Content Marketing
Our award-winning content transforms expertise into trusted assets for AI and human audiences. Former journalists craft narratives that improve search visibility. Campaigns generate leads and reinforce brand messaging across digital platforms. This approach boosts engagement and conversion rates.
Reputation Management
We protect brand integrity using AI-powered tools and 35+ years of issues management experience. CrisisCalm enables rapid response during reputational threats. Proactive strategies build long-term credibility through awards and thought leadership. Clients gain confidence in navigating high-pressure situations.
Media Training
Executives become industry thought leaders through customized media preparation. Former TV producers and reporters teach effective communication techniques. Training includes interview simulations and message development. This ensures consistent, impactful representation in press interactions.
Digital Strategy
We enhance visibility in AI-generated search results through the Gregory FCA Influence Engine. Programs combine SEO, social media, and content distribution. This approach captures demand from AI-driven buyer journeys. Clients achieve measurable ROI through targeted digital campaigns.
People
Greg Matusky
Founder & Owner
Greg founded Gregory FCA with a vision to combine traditional PR with innovative technology. Under his leadership, the agency has grown into a top-tier firm recognized for excellence. He brings decades of industry experience and strategic oversight to client programs.
Joe Anthony
CEO & Owner
Joe leads daily operations and strategic growth initiatives as CEO. His expertise in communications and business development drives the agency's expansion. He focuses on maintaining high service standards while adopting cutting-edge PR technologies.
Brittany Liberatore
Chief Operating Officer
Brittany oversees operational efficiency and team coordination across client accounts. She ensures seamless execution of multi-channel campaigns. Her leadership maintains the agency's commitment to delivering measurable results for clients.
Fran Merlie
Senior Vice President, AI Content & Strategy
Fran leads AI integration in content strategies to improve brand visibility. She develops innovative approaches using machine learning tools. Her work positions clients as authorities in AI-generated search results and traditional media.
Katie Vroom
Senior Vice President
Katie specializes in media relations and strategic communications for technology clients. She has secured coverage in top-tier publications like The Wall Street Journal. Her expertise helps brands navigate complex industry narratives.
Questions
What industries does Gregory specialize in?
We focus on financial services, technology, cybersecurity, healthcare, real estate, education, supply chain, and nonprofits where credibility drives value.
How does Gregory use AI in PR strategies?
Our AI tools analyze search patterns and optimize content for AI-generated answers. CrisisCalm enables rapid crisis response, while the Influence Engine improves visibility in AI search platforms.
What sets Gregory apart from other PR agencies?
We combine former journalists' media expertise with proprietary AI technology. Our senior-led teams provide strategic counsel without outsourcing, ensuring consistent, high-impact results.
What size retainers do you offer?
Retainers start at $10,000/month, with focused media programs at $12,000/month. Full-service options reach $50,000/month, including outsourced marketing department capabilities.
How do you measure PR campaign success?
We track media placements, share of voice, inbound leads, and visibility in AI search results. Our reporting focuses on metrics tied to client business objectives and risk profiles.
Can you help with international PR campaigns?
While based in the U.S., we serve clients globally with teams in London and remote capabilities. Our media relationships extend across international markets and trade publications.
Videos
Reviews (2)
Sameer Somal
Aug 27, 2018
Report
Simply put, Gregory FCA is a financial services PR firm you can trust. I have had the distinct pleasure of learning from and collaborating with several of their leaders, including Joe, Greg, Jesse, Brittany and Marissa. If you are looking to make the most informed PR, digital marketing, and content decisions as an Asset/Investment Manager, RIA, family office or Broker/Dealer, I strongly recommend you consider this team as a qualified option on merit. As co-founder of a wealth management and separate technology company focused on Digital Reputation, I feel fortunate to collaborate with this team
Wade Guenther
Nov 22, 2017
Report
This PR firm is great and the reason is because the people here are amazing, Leah K, Lauren, Jen D, Joe A. All of them work really hard to get your firm connected in ways you never thought were possible.
